listing syndication: Google Maps Exiting The Real Estate Listing Game - 01/27/11 12:25 AM
This week Google announced that as of Feb 10, 2011, it will no longer display real estate listings on its Google Map pages.  In case you weren't familiar with what this looks like today, here is a screen shot:

In the blog post making this annoucement Google said, "In part due to low usage, the proliferation of excellent property-search tools on real estate websites, and the infrastructure challenge posed by the impending retirement of the Google Base API (used by listing providers to submit listings), we've decided to discontinue the real estate feature within Google Maps...".
Of course people can … (8 comments)

listing syndication: Stale Listings On Zillow - Would Love Your Input Please - 09/09/10 05:50 AM
Ok, Active Rainers, I would LOVE some input here to address the serious issue of properties on Zillow being marketing as For Sale, but are really Sold or Expired.   
Some background:  Very often we'll get a single listing from multiple data sources (for example: a broker,a mls, postlets and a virtual tour company).  Right now we have trumping logic to know which data to use as the source, it goes: agent entry, broker feed, mls feed (including Listhub) and then syndication services. 
Typical reason for sale listings are on the site even after they've sold: Say a listing is coming to us via … (89 comments)

listing syndication: Huge Disadvantage When Marketing Properties As 'Do Not Display Address' - 05/04/10 04:10 AM
The two big reasons I've heard agents market properties this way is 1) a marketing tactic to generate more calls and 2) at a seller's request for privacy or fear of theft.  There is now data to support that you will actually get more contacts if you do show the address.  Hopefully this data will fuel the seller's desire to get the home sold and overcome their security fears.  
It was found that properties which DO display receive 6 TIMES the page views that properties that hid the address.  Further, properties with the address displayed also recieved 6 TIMES the inquires. 
Why is … (39 comments)

listing syndication: Week Long Series of Technology Company Interviews - Listhub, Mozy and Oodle - 03/02/10 11:54 PM
Day 3 of the week long series of Exhibitor interviews I shot last week at the Keller Williams Family Reunion show. 
Today we'll look at three different companies: ListHub, offering listing syndication and listing reporting; Mozy, remote data back up service; and Oodle, a classifieds website now with some interesting social media offerings. 
ListHub -This company works with just about every major MLS in the country, as someone who can help manage your syndication plan. Watch this video to learn more about the company, but also hear more about the reports they can offer to help you run your marketing strategies … (0 comments)

listing syndication: Featured Listings on Zillow - Major Change To The Site Starting Today - 12/15/09 01:11 AM
There are two big product changes on Zillow today.  The first is the addition of Rentals to the site, which I blogged about here.  We are very excited to now have this functionality available to both Agents and home shoppers. 
The second change has to do with listings that are manually added to the site, or don't come to Zillow via an automated feed.  If you are one of the few who do this, please pay close attention to this post. 
Starting today, in order to post a home for sale on Zillow, you can either buy a Featured Listing for … (21 comments)

listing syndication: Why Are My Listings Not Appearing On Zillow? - 10/22/09 02:34 AM
I often get emails asking this question, and usually the answer is one of these three reasons:
1)      When creating an account on Zillow, it is essential that the agent register as a professional, not a standard user.  When we get a listing feed, we match the email address on the listing with the email address on the profile.  The reason we wouldn't post this listing online is that a standard user can't represent home that has a listing agent.  So if listings aren't online, first make sure it is a professional account that has been created, and not a standard … (6 comments)

listing syndication: 10 Ways Real Estate Professionals Can Use Zillow v2.0 - 03/11/09 02:52 AM
Awhile ago I wrote a post citing 10 things you could do on Zillow.  Not only has our traffic ballooned to 8 million monthly userssince then, the opportunities to interact with audience have gotten richer as well.  So here is an updated version 2.0 of this list, written to help you best use the site to gain incremental business along with highlighting some cool tools available on Zillow.
1)  Create a free profile- Participating on Zillow all begins with the creation of a profile, which links to everything you do on the site.  To get started, click "Register" in the upper … (10 comments)

listing syndication: Recap of the Zillow vs Trulia Conference Call - 02/16/09 05:00 AM
The audio file is now available for the Zillow vs Trulia call that went down last week.  It was a great call and definitely worth listening to if you want more information about both sites.  You'll hear us talk about the pros and cons of each site, and some overall social networking strategies. 
Zillow vs Trulia mp3 file
I wanted to comment on and link to a few of the reports, stats and buzz words that were mentioned during the call.
At the beginning of the call, a WAV group report commissioned by ListHub about quantity and quality of leads from syndicated … (3 comments)

listing syndication: Study Shows Yahoo! and Zillow Have High Lead Conversion Rates - 09/09/08 05:03 AM
Anyone in advertising will tell you that is in important to track where your leads are coming from- a task that is sometimes easier said then done.  ListHub recently commissioned a white paper to try to tackly this task,and figure out which web channels they distribute to, are providing the best results. 
In case you aren't familiar with ListHub, they offer a service that will syndicate your listings for free to approximately 21 various Internet sites.  They work with over 110 MLSs and have about 65% MLS market coverage.  It is a great service to their clients that they put this … (18 comments)

listing syndication: Take Edgeio Off Your Listing Presentations - 12/09/07 01:37 PM
There is now one less place to upload your listings for free.  Last week the Edgeio, an online listing service, made the decision to cease operations. 
The company had raised $5 Million since its inception in 2005, which apparently didn't buy them enough time to tum a profit. 
What lessons can be learned from this unfortunate fate?  For one thing, while listings are valuable content, it takes a whole lot more than listings to build a profitable and highly-trafficked real estate website. 
As a Zillow employee, I often get asked, 'what makes you different than the other real estate websites out … (5 comments)

listing syndication: Exposure For ERA Agents on Zillow.com - 10/25/07 02:34 PM
Awhile ago, we at Zillow announced that we would soon have a way for Brokers to mass upload listings to our site, verses the one-by-one upload process that is in place today.  After many late nights for our developers, we are almost there! 
This week our first, inaugural partner was announced- ERA Real Estate! 
What does this mean for ERA agents? 
Each day more than 80,000 ERA listings will be automatically uploaded and updated on Zillow.  ERA agents will gain marketing exposure on one of the most-visited US real estate sites, which more than 4 million people each month.  
"Our listings … (0 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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