local housing data: The Potential Cost Of Waiting For 'The Bottom" - 02/25/11 12:55 AM
I love this chart that the Zillow research team put together which illustrates how it could actually cost money to wait for another small decrease in home prices, based on the projected interest rate increases.
You can read the full article here, entitled, To Wait or Not to Wait: Financing versus Purchase Costs.
The article uses the example of buying a $200,000 home now, verses waiting a year.  In the first week of February 2011, the Zillow Mortgage Marketplace was showing a 30-year fixed rate mortgage at 4.7%. For someone with good credit, who is able to put 20% down, and locks a 4.7% … (13 comments)

local housing data: Second Quarter Real Estate Is Loaded With Good News/Bad News Trends - 08/10/10 02:56 AM
Zillow released our quarterly trends report this week, and a lot of was good news/bad news (I guess that's better than bad news/bad news).  What I mean by this is, that there are some positive trends, but behind each of these is a potentially lurking down side. 
What makes it so hard to analyze the trends 'as is' this quarter is that you can't just extrapolate them forward since the data for June is so affected by the federal homebuyer tax credit swhich applied to home purchases under contract by the end of April. We've already seen home sales slacken significantly with the end of … (6 comments)

local housing data: Good Blog Post Read: The Rise of the Quants - 07/02/10 04:59 AM
If you are into data, this blog post by Glenn Kelman of Redfin is an interesting read: The Rise of the Quants.
It interestingly argues how online marketing isn't so much about branding, but about data and math.  All the data being collected about us as we surf the information super highway isn't collected to find out what we DID, it is collected to try to figure out what we are GOING TO DO. 
I know I hear about this all the time from husband, who sells ads on Yahoo.  The amount of data this website has about user behavior is mind blowing, … (3 comments)

local housing data: Need Some Local Blog Post Ideas? Then Check This Out! - 03/23/10 07:50 AM
In all of the agent training events we've been doing lately, learning how to embed a local info graph on blog posts has been something agents have gotten really excited about.  Because who can't use some ideas for blog posts, especially hyper local ideas?
Below is a quick video with how it works.  But basically, if you go to the Local Info tab of Zillow, you'll find tons of data about home values, demographics, etc for various neighborhoods.  In the Home Values section, we aggregate all the data we have for the desired area, and turn it into a graph.  There … (49 comments)

local housing data: Week Long Technology Company Interviews - Active Rain and Altos Research - 03/01/10 03:55 AM
At the Keller Williams national convention last week I spent some time learning about new technologies and services the exhibiting companies had to offer.  So this week on my blog it is Vendor Week!  Each day I'll post interviews with people who will share what's new with their companies. 
Monday- Active Rain and Altos Research
Tuesday - Homes.com and KWKLY
Wednesday - ListHub, Mozy and Oodle
Thursday- Sharper Agent and United Lane
Friday - Visual Tour and Zillow
Active Rain - This company shouldn't need too much introduction, but it was exciting to see them exhibiting.  Bob was delivering seminars on blogging and … (20 comments)

local housing data: Free Local Housing Data To Embed In Your Blog Posts - 10/08/09 08:33 AM
Zillow recently launched a Local Info tab which delivers a wealth of information at the national, state, city or even neighborhood and zip code level.  For example, you can see percentage of homes that have experienced a price drop or value per square foot.  There is also data available such as demographics of the neighborhood and school info. 
Now the really cool part.  We've added an "embed" button so with a click of a button you can take the a local information chart you custom created, and automatically insert it into your blog.  The Local Info tab has enough information that your can … (3 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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