market trends: The Potential Cost Of Waiting For 'The Bottom" - 02/25/11 12:55 AM
I love this chart that the Zillow research team put together which illustrates how it could actually cost money to wait for another small decrease in home prices, based on the projected interest rate increases.
You can read the full article here, entitled, To Wait or Not to Wait: Financing versus Purchase Costs.
The article uses the example of buying a $200,000 home now, verses waiting a year.  In the first week of February 2011, the Zillow Mortgage Marketplace was showing a 30-year fixed rate mortgage at 4.7%. For someone with good credit, who is able to put 20% down, and locks a 4.7% … (13 comments)

market trends: Real Estate Trends - Chicago Neighborhoods Of: Wicker Park, Bucktown, Noble Square and Ukrainian Village - 10/28/10 06:49 AM
I wanted to shed some light on real estate trends in the neighborhoods surrounding where I live of Bucktown, Wicker Park, Ukrainian Village and Noble Square.  It is easy to get caught up in the real estate news du jour, but let's step back and see how these neighborhoods have performed over broader periods of time. 
First, the valuations over the last 10 years.  This chart really highlights why real estate typically isn't a short term investment. In fact, if you bought 10 years ago, values are still above 2001 pricing.

Noble Square Zillow Home Value IndexNoble Square Home Values - … (1 comments)

market trends: Free Way To Create A QR Code For Your Listings! - 09/10/10 03:20 AM
Postlets recently launched a service that allows you to create free QR codes for your listings, they named it vyoo.it  (pronounced view). 
First, what's a QR code? It is basically a fancy barcode of encoded information that can be text, a website, a URL, or other data. With your smart phone you take a picture of the code, then in the QR reader you are able to see whatever information the code contained. 
How and where would an agent use this code?  Anywhere you are handing out information about your listing.  Say you have a sign on the front of the home, you … (15 comments)

market trends: Second Quarter Real Estate Is Loaded With Good News/Bad News Trends - 08/10/10 02:56 AM
Zillow released our quarterly trends report this week, and a lot of was good news/bad news (I guess that's better than bad news/bad news).  What I mean by this is, that there are some positive trends, but behind each of these is a potentially lurking down side. 
What makes it so hard to analyze the trends 'as is' this quarter is that you can't just extrapolate them forward since the data for June is so affected by the federal homebuyer tax credit swhich applied to home purchases under contract by the end of April. We've already seen home sales slacken significantly with the end of … (6 comments)

market trends: Week Long Technology Company Interviews - Active Rain and Altos Research - 03/01/10 03:55 AM
At the Keller Williams national convention last week I spent some time learning about new technologies and services the exhibiting companies had to offer.  So this week on my blog it is Vendor Week!  Each day I'll post interviews with people who will share what's new with their companies. 
Monday- Active Rain and Altos Research
Tuesday - Homes.com and KWKLY
Wednesday - ListHub, Mozy and Oodle
Thursday- Sharper Agent and United Lane
Friday - Visual Tour and Zillow
Active Rain - This company shouldn't need too much introduction, but it was exciting to see them exhibiting.  Bob was delivering seminars on blogging and … (20 comments)

market trends: White Paper Finds Nationally Foreclosures Sell At 72% Of Market Price - 02/03/10 03:33 AM
I often get asked, does Zillow account for Foreclosures when calculating a Zestimate?  Short answer: no. 
However the long answer is very interesting.  Recently Zillow released a white paper where we looked at the question of if Foreclosures constituted a distinctly separate market from non-Foreclosures.  This paper was born from this debate where some thought there were so many Foreclosures that they were the market; while other argued that Foreclosures have characteristics that caused them to sell lower than at market value. 
The white paper itself goes into a high level of detail about methodology and data points used, but I'll … (52 comments)

market trends: Price Differences Between Foreclosures and Non-Foreclosures - 01/26/10 07:05 AM
Zillow's Chief Economist, Dr. Stan Humphries, has called foreclosures and non-foreclosures two distinct markets - a comment that set off some debate in a previous blog post.
That debate prompted us to delve further into the issue, and today Zillow released a white paper called "Price Differences Between Foreclosures and Non-Foreclosures." It turns out that, in most markets, foreclosures and non-foreclosures do indeed constitute two distinct markets, with previously foreclosed homes regularly fetching much lower prices than non-foreclosed homes with similar attributes.
Here is the full paper:
Zillow's Chief Economist, Dr. Stan Humphries, released the following white paper today analyzing foreclosure … (1 comments)

market trends: Zillow Local Traffic Numbers for December 2009 - 01/11/10 01:42 AM
Once again, here are local traffic numbers for you.  Overall ttraffic was a little down in December to 7.4 million unique users, but that seasonal dip is normal for us. 
Also, check out this post Zillow 2009 - A Year In Review if you want more stats.  

Dec 2009 - Zillow Local Traffic Numbers … (6 comments)

market trends: Quarterly Homeowner Confidence Report Shows Levels Vary Across The Country - 11/25/09 07:26 AM
Each quarter Zillow tracks Homeowner Confidence by conducting a survey, along with Harris Interactive, to gage homeowner sentiment about the value of their home.  When we started 6 quarters ago, perception and reality were quite far apart.  But each quarter homeowners have come closer and closer to realizing that values have dropped nationwide, and the spread has narrowed. 
However in Q3 of 2009, perception and real estate markets were literally all over the map.  People in the Northeast were overly cynical about home values, while those on the West coast were overly optimistic. 
From a national standpoint, when asked about their own … (15 comments)

market trends: Day 1 Video Recap of the RIS Media Leadership Conference NYC 2009 - 09/09/09 03:39 PM
The RIS Media Leadership Conference is going on today and tomorrow in NYC.  Today's opening session had some many interesting figures in it, that I didn't think I could do it justice by typing it all up, so I did a video recap.  The videos are stat heavy. 
**Warning - the numbers aren't good, in fact they were pretty downright depressing.  However, the interesting thing is that the vibe here isn't depressing.  I think people are beyond that.  The attitude is now more of - ok, we know the numbers suck, but give them to us straight, let's realistically process them and … (2 comments)

market trends: Homeowner Optimism Continues To Grow - Good Or Bad Thing? - 08/18/09 01:43 AM
Our quarterly Homeowner Confidence Survey, conducted in partnership with Harris Interactive, was released today. How you feel about the results could depend on what side of the table you are on.
This is the third quarter in a row where homeowners as a majority have predicted that we’ve reached the bottom, believing that their personal home value will not decrease any further. Of the past three quarters, this quarter people were the most optimistic.
34% think their home’s value will increase  47% think their home’s value will stay the same 19% of homeowners think their home’s value will decrease.  Those numbers … (12 comments)

market trends: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

market trends: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice.  Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (11 comments)

market trends: Recap of the Zillow vs Trulia Conference Call - 02/16/09 05:00 AM
The audio file is now available for the Zillow vs Trulia call that went down last week.  It was a great call and definitely worth listening to if you want more information about both sites.  You'll hear us talk about the pros and cons of each site, and some overall social networking strategies. 
Zillow vs Trulia mp3 file
I wanted to comment on and link to a few of the reports, stats and buzz words that were mentioned during the call.
At the beginning of the call, a WAV group report commissioned by ListHub about quantity and quality of leads from syndicated … (3 comments)

market trends: Marketing To The Generations - Appealing To The Gen X, Y, And Millennial Buyers - 10/13/08 04:47 AM
I recently heard Jeremy Conaway, a real estate industry consultant, speak on a subject I personally find fascinating- generational differences when it comes to buying a home.   
Age can be a defining factor, or a generational challenge, when figuring out how to market a home to a particular segment of people.  Different aspects of a home are more important to others, and your marketing can be adjusted to accommodate this.  For example, according to Jeremy:
Civics - This group tends to value safety, security, they often moved within close proximity to other family members.  Neighborhood promotion is what speaks to them.
(14 comments)

market trends: Zillow's Second Quarter Trends Reports - Chicagoland Stastics - 08/13/07 09:30 AM
Today Zillow came out with our quarterly home value data for the second quarter of 2007.  Data is calculated as the median of all of the company's home-value estimates across the country   I pulled out some data specifc to the Chicagoland metro area.  If you are interested in recieving the full excel spreadsheet on all data for the area, email me and I will send it to you. 
Home Type Breakdown:
 
(0 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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