marketing: Top 10 Tools On Zillow For Real Estate Professionals - 04/15/11 03:19 AM
A few years ago I wrote a post on the 10 things professionals could do on Zillow and it still gets a lot of traffic.  So I thought it was time to update the list!  It is amazing how much better and more dynamic the tools for agent have gotten on the site. 
With more than 19 million people visiting the Zillow website and Zillow Mobile applications each month*, this is a huge audience for you to grow your business.  Here are my favorite 10 tips to get started.
1. Create a profile.  Want links back to your site? Great visibility to … (6 comments)

marketing: What I Learned From Attending Conference All Month ... It's A Lot! - 03/22/11 01:28 AM
I am finishing up a very long month of being on the road at conventions.  I've talked to hundreds of agents and sat through many education sessions this month.  As I listened to agents, other vendors and presenters, one thing was very clear to me... whew, there is A LOT to think about when it comes to marketing! 
I thought back to when I first started in the real estate marketing space and the biggest question a marketer had to answer was whether you wanted to pay the up charge for your ad to be color.  Then websites hit the scene … (6 comments)

marketing: Free Way To Create A QR Code For Your Listings! - 09/10/10 03:20 AM
Postlets recently launched a service that allows you to create free QR codes for your listings, they named it vyoo.it  (pronounced view). 
First, what's a QR code? It is basically a fancy barcode of encoded information that can be text, a website, a URL, or other data. With your smart phone you take a picture of the code, then in the QR reader you are able to see whatever information the code contained. 
How and where would an agent use this code?  Anywhere you are handing out information about your listing.  Say you have a sign on the front of the home, you … (15 comments)

marketing: Andrea Geller - Interview About Successful Online Marketing - 08/19/10 03:38 AM
Andrea Geller is an agent with Sudler Sotheby's in Chicago, IL who is constantly telling me how much business she is getting from her online marketing.  I think her success is twofold: 1) doing the right things onine and 2) appropiately working the leads she does receive. Social media is a big part of her success. 
I wanted to learn more about what she is doing, so I tracked her down and whipped out my flip cam and conducted this quick interview.  Here you go, enjoy!  And thanks Andrea!


(3 comments)

marketing: Fantastic Marketing Idea To Close Out A Development - 08/28/09 05:06 AM
I think this is a fantastic marketing strategy for a developer in Chicago  trying to close out the last of the townhomes in University Village. 
The general plan:
- On Sept 26th he is holding a 1 day only, last chance sale.
- Units open for show at 9am and they'll start taking contracts at noon.  Appts can be made to view the homes prior to this date.
- At noon, it is then a first come, first serve.
1st buyer gets 30% off 2nd buyer gets 27% off 3rd buyer gets 24% off 4th buyer gets 21% off 5th buyer … (2 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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