national brokerage: Conference Notes from the CEO Exchange Event, hosted by RIS Media - 07/28/08 05:37 AM
Last week I attended RIS Media's CEO Exchange in Denver, CO.  This is an invite-only event, attended by some of the biggest brokers in the industry along with a handful of vendors (which is why I got to go as Zillow is an advertiser with RIS). 
I spend a bulk of my time at Realtor focused events, it was interesting to shift gears and hear from a number of these traditional brokerage CEOs. This group of people have been in the business a long time and have a wealth of knowledge and experience behind them.  They talked about how they are grappling … (7 comments)

national brokerage: Top 9 Things Customers Don't Care About- From A Gen Y-er's Point Of View - 12/13/07 04:23 AM
Today RIS Media ran an article entitled The Top 9 Things Customers Don't Care About.  The list was pretty on target.  But I thought what would make it more helpful is comments about each statement from a real, live Gen Yer, who this year went through the process of hiring a Listing Agent- ME!  RIS Media's list is below.  Followed by my comments. 
The Top 9 Things Customers Don't Care About:
9. How good you are at what you do. They only care about how good you are at who you are and how you can help them get what they want.   … (78 comments)

national brokerage: National vs Local Brokerages - Is One Better Than The Other At Attracting Out Of Town Buyers? - 08/20/07 04:23 AM
Last week I was talking to an Agent who works at a large, well known Chicago Brokerage.  This Brokerage is not a national company, but has an outstanding reputation in Chicagoland.  However the Agent was considering moving his license to another company because he felt like he wasn't able to leverage the Brokerage's name on a national level and attract his transient market.  Over 60% of the people that live in the neighborhood in which he specializes come from out of town and out of state. 
When we think about how people are finding Real Estate information, we all know that … (4 comments)

 

Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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