newspaper advertising: New Airline Advertised In Newspaper- Travelers To Pay Per Pound
- 06/09/08 12:57 AM
Does newspaper advertising work? I know what I overwhelming hear at conference after conference, NO. The Philadelphia Inquirer recently tried to prove that the people who are saying this may have their heads in the clouds and that yes, it does indeed work.
Last Friday newspaper subscribers saw ads for a new airline in their paper, Derrie-Air. The concept behind this new airline was that it takes more fuel to fly heavier things, so therefore heavier people should pay more than lighter people, so the airline would be charging by pound. They advertised sample rates from $1.40 per pound to go … (7 comments)
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