seach engine marketing: Check Out How Local Agents Are Showing Up On The First Page of Google Search Results! - 10/29/10 02:22 AM
I'll start by saying I'm no SEO expert, but I found this very interesting.  I've seen a lot of debates as to whether or not social media is worth the time and effort.  Well, this Google search result makes a strong case for why it is. 
We all know that the first page of the Google search results is the holy grail when it comes to driving traffic to your site.  Check out this search I did for "wicker park homes for sale".  In Chicago this is a very competitive search term.  Large brokers/websites dominant the first page - people who … (4 comments)

seach engine marketing: Creating An "Awesomest" Profile With Links Is Important - 07/01/09 09:11 AM
To my pleasure, I opened my Tweet Deck this morning and saw this Tweet from @TeriLussier:

This sparked my curiosity as to what is an "awesomest zillow profile" looks like, so off i went to see Teri's profile.  I posted it below, or you can follow the link to Teri's profile.
The first thing you'll notice is that is visually appealing and full of good content.  Great, if someone goes directly to her page.  But how do people get to this page and cause such a Tweet to be written?
Notice all the rich keywords.  What you can't see is that … (38 comments)

seach engine marketing: Anchor Away - A Quick Tip For Sailing To The Top Of Google Search Results - 03/09/09 08:47 AM
In this sentence "Please visit my website for more information on the neighborhoods of Wicker Park and Lincoln Park".  Wicker Park and Lincoln Park are referred to as "anchor text".  These are the words Google sees when trying to decide who is going to appear on the first page of search results. 
Compare that to this sentence, "For more information about the Wicker Park and Lincoln Park neighborhoods, click here".  Now, "click here" is the anchor text. 
Which would you rather come up in a search for, "Wicker Park" or "click here"? 
Make sure you accurately telling Google what your blog … (11 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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