zestimate: Are Zestimates Too Low, Too High, Or Just About Right? - 04/30/10 03:54 PM
I know there are various attitudes towards Zestimates.  Some think they are too low, some think they are too high, and believe it or not, some of you actually think they are pretty close (and yes, I know what the rest of you think...). 
However, this post isn't to discuss accuracy (visit this post on Zestimate Accuracy if you'd like more on that).  This post is to announce that you can now publish a public comment about the Zestimate on each of your listings. 
You can select whether you think the Zestimate is too low, high, or about right.  Also, there is … (23 comments)

zestimate: Hey Chicagoland Agents! Come Join Me For A Zillow Event On 4/15! - 04/07/10 01:57 AM
We've been holding Zillow educational events across the county that have been very well recieved, and I am excited to announce the next one is in my hometown of Chicago!
On Thursday, March 15th, at 9:30 and at 12:30 you can learn all about how you can maximize the tools Zillow has to offer agents. 
We'll be sure to spend some time talking about the Zestimate, as I know there are plenty of questions about this number.  But we will also talk about the fun, marketing side of Zillow.  For example, how to maximize your profile to get the most SEO juice … (7 comments)

zestimate: New! Zillow Video Training Center - Your FAQ's Answered! - 11/05/09 02:22 AM
I am so excited to announce that today the Video Training Centerlaunched on Zillow!  There are a core group of questions we frequently get, and now we have a resource that answers them in the form of short videos. 
Along with FAQs, there are videos that walk through some of the most used marketing tools and resources on the site. 
The training center can be found at www.Zillow.com/Advertising/Videos . 
And here is a laundry list of the type of content you'll find online.  Let us know if we've missed anything you think Professionals want to know!
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Welcome to Zillow Interact … (7 comments)

zestimate: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

zestimate: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice.  Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (11 comments)

zestimate: "The Zestimate" - the video - 05/19/09 08:18 AM
I just returned the NAR Midyear meeting, and once again the most popular subject I got asked about was the Zestimate.  Where does the data come from and how accurate are they are the most common questions. 
We at Zillow are working on creating a library of training videos, and I am please to now give you a training video on the Zestimate to help answer these questions.  Actually, we created two videos on the subject. 
This first video is geared toward Real Estate professional, and how the Zestimate works along side of your listing information. 

The second video is … (2 comments)

zestimate: 10 Ways Real Estate Professionals Can Use Zillow v2.0 - 03/11/09 02:52 AM
Awhile ago I wrote a post citing 10 things you could do on Zillow.  Not only has our traffic ballooned to 8 million monthly userssince then, the opportunities to interact with audience have gotten richer as well.  So here is an updated version 2.0 of this list, written to help you best use the site to gain incremental business along with highlighting some cool tools available on Zillow.
1)  Create a free profile- Participating on Zillow all begins with the creation of a profile, which links to everything you do on the site.  To get started, click "Register" in the upper … (10 comments)

zestimate: How Accurate Are Zillow's Zestimates? - 12/23/08 01:33 PM
I recently attended a trade show where the two most popular questions at the Zillow booth were 1) Where do you get your data and 2) How accurate are your Zestimates?
Data -  We get data from a number of sources, but the most popular place is from county records.  In some counties this is great, in others (especially in non-disclosure states)  the data is very weak and we have to turn elsewhere.  Of particular note to Agents- we also get data from listing feeds.  Say the county said a home had 3  bedrooms, but when you post the listing on Zillow you … (92 comments)

zestimate: Recycle Your Active Rain Points On Zillow! - 04/01/08 05:07 AM
This morning Active Rain made the bold announcement that they were doing away with thier point system.  The change is going to go into effect late Thursday night/early Friday morning. 
Now I know that there are many of you who have worked hard to accumulate the points you have, self included.  In fact, a number of us wear our point total like a badge of honor. 
After reading about the new update to the system, I was upset.  I had worked hard for those points!  I wondered if there was a way to make sure our hard work carried on.  Suddenly, … (79 comments)

zestimate: How Do We Come Up With Those Zestimates? - 01/21/08 04:55 AM
Whenever I read a post about Zillow there are inevitability comments that sound like something from Goldilocksand The Three Bears fairy tail- My Zestimate is too high, My Zestimate is too low, My Zestimate is just right.... 
My answer has always been the same, it is simply a starting point and is no way an appraisal.  It is something that attracts users to the site and creates a massive and dynamic audience for you then to market to, whether that be posting your listings for free or participating in a Discussion. 
We will never be 100% accurate, we know this.  We … (18 comments)

zestimate: National Zillow Quarterly Trend Reports Released - 11/21/07 03:02 AM
I often get asked how investors can use Zillow.  With a database of over 70 million homes, one of the best ways to use the site is to evaluate trends.  Each quarter Zillow organizes this data and releases it at a link that can be found at the very bottom on the Zillow home page.  Below I will highlight some of the national trends for the July-September 2007 data that was just released, but you can follow the link to find data for your specific area. 
National home values declined 5.7% year-over-over.  This is the 4th consecutive quarter decline and the largest … (13 comments)

zestimate: What is a Zestimate? How is it determined? How accurate is it? - 03/22/07 01:07 AM
First of all, what is a Zestimate?  
A Zestimate is an estimated market value of a home on Zillow.com.  We have calculated Zestimates on every house back in history as far as we could get data.  Additionally, we let people refine their Zestimate via a tool called My Estimator, where they can factor things not reflected in our data, like a recent kitchen remodel or deck addition.  Homeowners can keep this information private, or publish it on the site for others to see.
How is this Zestimate number determined?
Our team of statisticians developed a proprietary algorithm designed to estimate the current value … (5 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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