zillow: The Importance of Strategic Distribution - 01/09/12 07:40 AM
Syndication is a topic that is heating up in 2012 and one that I am personally passionate about. 
I've been to a lot of conferences this year where the topic was discussed and was amazed by some of the misinformation being disseminated.  Hopefully this post from Spencer, Zillow's CEO, will clear a lot up about how Zillow operates in this capacity.  It's important to note that every site operates differently, which is why it is nearly impossible to brush syndication with a broad stroke, as I see a lot of people do. 
If you have any further syndication questions, please feel … (3 comments)

zillow: Postlets Pro Now Free for Everyone! - 07/13/11 04:31 AM
I am VERY excited about this one!  First to get you up to speed...  Last April Zillow acquired Postlets.  Our first big upgrade was to offer the ability for agent to post for-sale and for-rent listings directly from Zillow to Craigslist (for free).
But now the BIG one.....Today, we're thrilled to announce that the Postlets Pro program is now free. That's right - we are opening up this program, which was previously a paid, subscription-only program, to everyone, for free!
That means that starting today, all new for-rent and for-sale listings on Postlets are free and will include:
up to 18 … (15 comments)

zillow: New - Posting To Craigslist Just Got Easier! - 06/17/11 04:35 AM
Zillow has just launched another free tool for real estate agents to help you gain more exposure for their listings.  Thanks to technology from Postlets, you can now post your for-sale or for-rent listings to Craigslist directly from Zillow.  I don't think anyone needs convincing on how many people are visiting Craigslist every day, so I'll just move right on to explaining how to use this new marketing tool from Zillow!
How to Post to Craigslist From a Listing on Zillow:
1)  First find the property detail page on Zillow.  Under the photos, mouse over the Edit button and select Post … (9 comments)

zillow: Top 10 Tools On Zillow For Real Estate Professionals - 04/15/11 03:19 AM
A few years ago I wrote a post on the 10 things professionals could do on Zillow and it still gets a lot of traffic.  So I thought it was time to update the list!  It is amazing how much better and more dynamic the tools for agent have gotten on the site. 
With more than 19 million people visiting the Zillow website and Zillow Mobile applications each month*, this is a huge audience for you to grow your business.  Here are my favorite 10 tips to get started.
1. Create a profile.  Want links back to your site? Great visibility to … (6 comments)

zillow: Milestone: Zillow Hits 10,000 Reviews Online - 01/25/11 12:04 AM
Zillow Agent Reviews and Endorsements.  The ultimate goal in adding this social media aspect to Zillow, was to aide consumers in the agent selection process based on past client endorsements and reviews. 
The system was launched in late December, and agents could ask their clients to review them through an invitation system built into the platform. 
Once we had a couple of thousand reviews, the review system launched publicly all over the site.  Now reviews can be found in places like ajacent to property search results or you can sort by them in the Directory.  This immediately tilted more contacts in the … (29 comments)

zillow: Agent Ratings and Reviews Go Public on Zillow - 01/20/11 10:33 AM
This first step in launching this product was to build the functionality and allow agents to invite their past clients to reveiw them. 
Now that we have thousands of reviews in the system, it gets more interesting and the cream will really rise to the top.  Now we can surface agents who have high marks from their clients more prominently on the site.  This is a huge service to consumers who are trying to pick the best agents to work with in the real estate process.

Your Reviews Are Now Front 'n Center on Zillow
It was announced last week to the … (2 comments)

zillow: Zillow Launches A Free Online Agent Endorsement System - 12/02/10 02:30 AM
Zillow Launches A Free Online Agent Endorsement System
Today, Zillow launched Zillow Ratings and Reviews - or basically an endorsement system on the site for real estate professionals.  It is a way for consumers to review real estate agents they've worked with in the past to assist other consumers in the agent selection process.  But want to know the other big winner here?  Great agents!  They are the ones that will flourish and rise to the top. 

How can I easily collect reviews from past clients?
Email individual clients and ask them to fill out a review form on Zillow.  … (133 comments)

zillow: How To Add Video To Your Zillow Profile - 10/27/10 09:24 AM
I just got a question from an Active Rain community member asking how they can add video to their Zillow profile.  I figured if one person was asking, there may be others wondering! Adding video is an awesome way for your viewers to get to know you, and stand out!
Unfortunately adding a video to a Zillow profile isn't as simple as it should be, and there are some very specific steps you must follow. 
Make sure you are using Firefox (Explorer is buggy) and the video has to be hosted on YouTube. Go to YouTube and grab the embed information Go to … (9 comments)

zillow: Congratulations to Spencer Rascoff - Zillow's New CEO - 09/14/10 10:00 AM
It has been an absolute pleasure working with Spencer over the last few years, which is why I am so excited for him, and for Zillow, on his new promotion to CEO. 
There are a lot of things that make Spencer unique and qualified to run a company, most are outlined in the formal press release below. but the thing that resonates most for me is his involvement with the people that make up the real estate community.
On any given day you can find him tweeting away talking about listings or real estate trends(@spencerrascoff) The perspective he provides on his ActiveRain … (3 comments)

zillow: Stale Listings On Zillow - Would Love Your Input Please - 09/09/10 05:50 AM
Ok, Active Rainers, I would LOVE some input here to address the serious issue of properties on Zillow being marketing as For Sale, but are really Sold or Expired.   
Some background:  Very often we'll get a single listing from multiple data sources (for example: a broker,a mls, postlets and a virtual tour company).  Right now we have trumping logic to know which data to use as the source, it goes: agent entry, broker feed, mls feed (including Listhub) and then syndication services. 
Typical reason for sale listings are on the site even after they've sold: Say a listing is coming to us via … (89 comments)

zillow: NEW! Add A Secondary Email Address To Your Zillow Profile! - 08/27/10 03:16 AM
Now you can add two email addresses on your Zillow profile!  At first this may not seem like a big deal, but I think it is huge and have been waiting for ths functionality to launch for months.  Here's why:
On Zillow, we tie listiings and agent profiles together via the email address.  When these match your listings show up on your profile, and you have the ability to edit your listings. 
So why would a 'mismatch' happen?
1) A broker is syndicating listings using the company branded email (like sara@yourbrokerage.com), but the agent registers on Zillow using a personal email (like … (4 comments)

zillow: Second Quarter Real Estate Is Loaded With Good News/Bad News Trends - 08/10/10 02:56 AM
Zillow released our quarterly trends report this week, and a lot of was good news/bad news (I guess that's better than bad news/bad news).  What I mean by this is, that there are some positive trends, but behind each of these is a potentially lurking down side. 
What makes it so hard to analyze the trends 'as is' this quarter is that you can't just extrapolate them forward since the data for June is so affected by the federal homebuyer tax credit swhich applied to home purchases under contract by the end of April. We've already seen home sales slacken significantly with the end of … (6 comments)

zillow: Zillow and Yahoo! Real Estate Partner To Create Powerful Ad Alliance! - 07/09/10 04:17 AM
I am so excited to share with you, what I think is one of the biggest announcements Zillow has made to date for our real estate partners!  Soon For-Sale listings on Zillow will be getting almost twice the exposure through an alliance formed with Yahoo! Real Estate. 
Essentially the second and third largest real estate sites (per comScore) are coming together to form an exclusive partnership creating the most far-reaching real estate ad network on the web.  The integration will take a few months to complete, but once in place, Zillow will power all For Sale listings on Yahoo! Real Estate.  
What … (26 comments)

zillow: Good Blog Post Read: The Rise of the Quants - 07/02/10 04:59 AM
If you are into data, this blog post by Glenn Kelman of Redfin is an interesting read: The Rise of the Quants.
It interestingly argues how online marketing isn't so much about branding, but about data and math.  All the data being collected about us as we surf the information super highway isn't collected to find out what we DID, it is collected to try to figure out what we are GOING TO DO. 
I know I hear about this all the time from husband, who sells ads on Yahoo.  The amount of data this website has about user behavior is mind blowing, … (3 comments)

zillow: Attention Northern California Agents! Free Zillow Event! - 07/01/10 03:31 AM
Zillow is holding a number of events in Northern California for agents to learn how to best market themselves to the nearly 11 million people that are visiting the site each month. 
We'll start the hour by discussing the Zestimate.  If you've ever had a client say "But Zillow says..." then this session is for you!  We'll thoroughly discuss how the Zestimate is calculated, how accurate it is, and how you can publicly interact with the number online. 
In addition to the Zestimate, there are many marketing opportunities we'll cover, such as:
How to create a profile and optimize it for … (0 comments)

zillow: Want To Increase The Volume Of Leads You Get From Zillow? - 06/14/10 11:07 AM
There is a lot on Zillow that you can do to market your listings and yourself, for free.  But what if you really want to stand out?  What if you want to grow the number of leads generated on the site?  What if you want to maximize your exposure to the nearly 11 million people that visit Zillow each month?  Then the Premier Agent program may be for you.
First, let me start by saying what this program is NOT. It is NOT a system where you pay for leads.  Any lead a user sends through Zillow goes directly to the … (24 comments)

zillow: The Importance Of "Liking" and "Sharing" on Facebook - 05/20/10 07:33 AM
This week Active Rain announced they added the "Like" button to blog posts.  While this is just plain cool, it is really significant as it allows others to easily talk about your posts on their Facebook walls.  That is a huge part of social media, to get OTHER people talking about your business. 
Along this theme, people often ask, "should I tweet and post" my listings?  That answer is debatable, but one thing's for sure, it is even more effective if OTHER people are tweeting and posting your listings.  Let me show you how you can now help this happen on Zillow.  … (45 comments)

zillow: Huge Disadvantage When Marketing Properties As 'Do Not Display Address' - 05/04/10 04:10 AM
The two big reasons I've heard agents market properties this way is 1) a marketing tactic to generate more calls and 2) at a seller's request for privacy or fear of theft.  There is now data to support that you will actually get more contacts if you do show the address.  Hopefully this data will fuel the seller's desire to get the home sold and overcome their security fears.  
It was found that properties which DO display receive 6 TIMES the page views that properties that hid the address.  Further, properties with the address displayed also recieved 6 TIMES the inquires. 
Why is … (39 comments)

zillow: Are Zestimates Too Low, Too High, Or Just About Right? - 04/30/10 03:54 PM
I know there are various attitudes towards Zestimates.  Some think they are too low, some think they are too high, and believe it or not, some of you actually think they are pretty close (and yes, I know what the rest of you think...). 
However, this post isn't to discuss accuracy (visit this post on Zestimate Accuracy if you'd like more on that).  This post is to announce that you can now publish a public comment about the Zestimate on each of your listings. 
You can select whether you think the Zestimate is too low, high, or about right.  Also, there is … (23 comments)

zillow: Zillow Break 10M Mark! See How This Breaks Down Locally! - 04/08/10 01:24 AM
I am excited to announce that this March Zillow crossed the 10 Million unique monthly user mark, attracting 10.2 Million people!  This is great for us nationally, but what does it mean for you locally?
Here are traffic counts for the top metros in the US (sorry, to include every city in the US would be a HUGE list).  Remember, you can also always see traffic for a particular area by scrolling to the bottom of the Home Info page located on any property. 
Now that you know the amount of people viewing the site, here is a link to the … (16 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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