zillow: Hey Chicagoland Agents! Come Join Me For A Zillow Event On 4/15! - 04/07/10 01:57 AM
We've been holding Zillow educational events across the county that have been very well recieved, and I am excited to announce the next one is in my hometown of Chicago!
On Thursday, March 15th, at 9:30 and at 12:30 you can learn all about how you can maximize the tools Zillow has to offer agents. 
We'll be sure to spend some time talking about the Zestimate, as I know there are plenty of questions about this number.  But we will also talk about the fun, marketing side of Zillow.  For example, how to maximize your profile to get the most SEO juice … (7 comments)

zillow: Active Rain University Follow Up - My Presentation - 03/29/10 09:43 AM
Today I taught a class at Active Rain University on how to use Zillow and how to use Zillow to maximize what you are doing on Active Rain.  Thank you to all who attended!  Sorry we weren't able to get through all the questions, please feel free to email me through my profile, or post your question in the comments section. 
As requested, here is my presentation:  (Sorry the animation couldn't be embedded with the presentation.) 
Active Rain Presentation 3.29.10 If you missed the seminar, Brad will be making it available for download sometime soon.  A resource you can use in … (10 comments)

zillow: Active Rain University Class - Maximize Your ActiveRain Blogs With Zillow - 03/24/10 03:00 PM
When Brad asked me to lead a session at Active Rain University, I was psyched! When Brad told me to look at the schedule for a date, I was IMPRESSED. 
I must admit that I thought Active Rain University was something that was held once a week and focused on how to use Active Rain.  Boy was I wrong!  Check out the schedule here for yourself!  Some days they are even holding multiple sessions, with knock out speakers on a wide range of topics.  This is an incredible service to members. 
You can catch me this Monday, March 29th at Noon EST (9:00 am … (31 comments)

zillow: Need Some Local Blog Post Ideas? Then Check This Out! - 03/23/10 07:50 AM
In all of the agent training events we've been doing lately, learning how to embed a local info graph on blog posts has been something agents have gotten really excited about.  Because who can't use some ideas for blog posts, especially hyper local ideas?
Below is a quick video with how it works.  But basically, if you go to the Local Info tab of Zillow, you'll find tons of data about home values, demographics, etc for various neighborhoods.  In the Home Values section, we aggregate all the data we have for the desired area, and turn it into a graph.  There … (49 comments)

zillow: Week Long Series of Technology Company Interviews - Visual Tour and Zillow - 03/08/10 12:41 AM
The last day of Vendor Week on my blog is here, and I might be biased, but the best has been saved for last.  Please be sure to check out the links for any of the other days, in case you missed them.  Thanks to all the companies for sharing information about their businesses. 
Today's interviews are from Visual Tour and Zillow - one company helps to create content, the other allows you to exposure the content to a large and qualified audience. 
Visual Tour- What do people want to see on real estate listings? Photos and Videos for sure! Visual … (2 comments)

zillow: Free Zillow Local Events in Bellevue, Seattle and Houston! More Coming Soon! - 02/26/10 03:18 AM
Ever hear the question "But Zillow says..."?  Maybe once or twice?  We at Zillow have put together a program that we are hosting in cities across the US to help you better respond to this and learn how to fully utilize all that Zillow has to offer real estate professionals. 
Spencer Rascoff recently delivered the program in San Francisco (here is his review of the event).  And next on the schedule is Seattle, Bellevue, and Houston.  As we add more cities, I'll make sure to blog and www.twitter.com/sbonert about them. 
To learn more and RSVP:
Bellevue, WA March 11th - http://zillowbellevue.eventbrite.com/
(5 comments)

zillow: Tech Tips With Tech Savvy Agent - 02/21/10 12:33 AM
If you are into technology, a great blog to check out is www.TechSavvyAgent.com (and you can follow them on twitter at @techsavvyagent).  I caught up with the creators of the blog at the Keller Williams Family Reunion show in New Orleans this weekend.  Check out our chat about how to best capitalize on Zillow's 9 million monthly visitors. 
 

(4 comments)

zillow: If You Are In the San Francisco Area on 2/25 - 02/09/10 10:04 AM
Please stop by and meet Spencer Rascoff, the COO of Zillow.  He'll be hosting an educational event wherereal estate professionals can come learn more about Zestimates and how to use Zillow in their business. 
The event is free and coffee and light refreshments will be served. 
Please click here to RSVP and learn more about the event. 
What:  Zillow A to Z: From Advertising to Zestimates, Learn How to Make Zillow Work for You
When: Thursday, February 25, 2010 from 8:30 AM - 10:00 AM (PT)
Where: Hilton San Francisco (Union Square)  Room: Yosemite C on the Ballroom Level
(3 comments)

zillow: White Paper Finds Nationally Foreclosures Sell At 72% Of Market Price - 02/03/10 03:33 AM
I often get asked, does Zillow account for Foreclosures when calculating a Zestimate?  Short answer: no. 
However the long answer is very interesting.  Recently Zillow released a white paper where we looked at the question of if Foreclosures constituted a distinctly separate market from non-Foreclosures.  This paper was born from this debate where some thought there were so many Foreclosures that they were the market; while other argued that Foreclosures have characteristics that caused them to sell lower than at market value. 
The white paper itself goes into a high level of detail about methodology and data points used, but I'll … (52 comments)

zillow: Price Differences Between Foreclosures and Non-Foreclosures - 01/26/10 07:05 AM
Zillow's Chief Economist, Dr. Stan Humphries, has called foreclosures and non-foreclosures two distinct markets - a comment that set off some debate in a previous blog post.
That debate prompted us to delve further into the issue, and today Zillow released a white paper called "Price Differences Between Foreclosures and Non-Foreclosures." It turns out that, in most markets, foreclosures and non-foreclosures do indeed constitute two distinct markets, with previously foreclosed homes regularly fetching much lower prices than non-foreclosed homes with similar attributes.
Here is the full paper:
Zillow's Chief Economist, Dr. Stan Humphries, released the following white paper today analyzing foreclosure … (1 comments)

zillow: How To Edit The 'For Sale' Status Of A Property On Zillow - 01/25/10 12:45 AM
I just got off the phone with a woman who couldn't figure out how to take a property she had sold off of Zillow.  So I thought I'd do a quick video on the subject in case anyone else was having a similar problem. 
 

So that is how you remove your own listings. One thing I should have added to the video is, if you ever see a property, that may not be yours, still online when it should not be - flag it!  There is are light gray flags all over the site.  Click this and describe the … (5 comments)

zillow: I Am My Own Zillow Testimonial - Zillow Found Me A Renter! - 01/21/10 04:29 AM
I have two rental properties in Florida.  Needless to say, it has been a tough 3 years for us.  One property is furnished and can be rented short term.  In 2009 it had the absolute worst rental history.  There were months when it wasn't even rented for a single night, which had never happened in the 6 years I've owned it. 
In December Zillow announced that we were adding Rentals to the site.  I figured I could give up 3 days of Starbucks in exchange for paying $9.95 to advertise the property on the site for 6 months.  On January 3rd, … (22 comments)

zillow: Zillow Advice Can Get You Listings Too! - 01/12/10 05:27 AM
 
Nicole Borsey, of the The Property Network, got two listings from answering questions on Zillow Advice about REOs/Short Sales in her area of Stamford, CT.
Learn more about Nicole at www.nicolehelps.com or visit her Active Rain profile.
Or you can watch this video to learn more about Zillow Advice and how you can subscribe to learn when people ask questions in your area.
(2 comments)

zillow: Zillow Local Traffic Numbers for December 2009 - 01/11/10 01:42 AM
Once again, here are local traffic numbers for you.  Overall ttraffic was a little down in December to 7.4 million unique users, but that seasonal dip is normal for us. 
Also, check out this post Zillow 2009 - A Year In Review if you want more stats.  

Dec 2009 - Zillow Local Traffic Numbers … (6 comments)

zillow: Zillow 2009 Year In Review - 01/05/10 02:43 AM
It was another record breaking year for us at Zillow and it is our hope that the increased traffic and enhanced functionality translated into more business for you as well. 
Overall, usage of the site grew 57% year-over-year, with an average of 8.2 million unique users a month. 
Other milestones include:
37% year-over-year growth in page views in 2009. 3.9 million for-sale, rental and Make Me Move listings are posted on Zillow today, up 43% year-over-year, as the result of more listings feed partnerships with brokerages and Multiple Listings Services. In December 2009 Zillow launched Rental Listings and Search, enabling anyone … (32 comments)

zillow: Happy Holidays! Start The New Year Off With A Fresh Profile! - 12/19/09 03:51 AM
After all of the hustle and bustle, the holidays are finally here.  Traditionally there aren't a lot of people out touring homes this week, so it gives you some time to take a breather and get caught up on office duties, while sipping egg nog. 
If you haven't taken a look at your Zillow Profile lately, now would be a great time to go back and freshen it up or fill it out with more detail.  About 3 months ago we added the ability for you to link to your blog, facebook page, twitter account or linkedin profile.  You can write … (32 comments)

zillow: Rentals and Featured Listings Changes Announced On Zillow This Week - 12/18/09 08:58 AM
This week Zillow made a couple of announcements that I have been busy answering questions about all week, so I thought I'd make a quick video response about: 1) Rentals on the site and 2) Featured Listing and manual listing change.  Please either click on the links above or watch the video below to get more information about these two new announcements. 
As always, let me know if you have any more questions.
(3 comments)

zillow: Featured Listings on Zillow - Major Change To The Site Starting Today - 12/15/09 01:11 AM
There are two big product changes on Zillow today.  The first is the addition of Rentals to the site, which I blogged about here.  We are very excited to now have this functionality available to both Agents and home shoppers. 
The second change has to do with listings that are manually added to the site, or don't come to Zillow via an automated feed.  If you are one of the few who do this, please pay close attention to this post. 
Starting today, in order to post a home for sale on Zillow, you can either buy a Featured Listing for … (21 comments)

zillow: Zillow Announces Rental Listings! - 12/15/09 12:14 AM
I have an investment property in Florida. In the last three years, twice I’ve listed it for sale. Twice I’ve ended up renting it. Twice I’ve relied on my agentto help me with the decision making that took me down this path to simply get the home occupied. It is a big reality that today’s real estate market is forcing many people, like myself, to wear the landlord hat because of market conditions.
Today I am excited to announce that Zillow is expanding its marketing services to not only include homes FOR SALE, but now also include the ability to market … (69 comments)

zillow: Social Media Marketing - Be Where Your [Future] Clients Are - 12/07/09 03:41 PM
I just got back from a Real Estate Bar Camp in Atlantic City, and like so many conference I attend lately, social media marketing dominated the conversations.  A lot of talk revolves around: how can I get Twitter followers, how can I get Facebook friends, how can I get LinkedIn contacts.  Then talk ebbs into, are we just talking among each other [ie real estate pros] or are we attracting people who will actually transact with us?  Good question!
These are definitely important considerations and things that need to be thought through in a social media plan (here is my personal plan).  But … (35 comments)

 

Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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