Real estate blog entries tagged with zillow by Sara Bonert, Real Estate Internet Marketing (Zillow)

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zillow: Quarterly Homeowner Confidence Report Shows Levels Vary Across The Country - 11/25/09 07:26 AM

Each quarter Zillow tracks Homeowner Confidence by conducting a survey, along with Harris Interactive, to gage homeowner sentiment about the value of their home. When we started 6 quarters ago, perception and reality were quite far apart. But each quarter homeowners have come closer and closer to realizing that values have dropped nationwide, and the spread has narrowed.
However in Q3 of 2009, perception and real estate markets were literally all over the map. People in the Northeast were overly cynical about home values, while those on the West coast were overly optimistic.
From a national standpoint, when asked about their own … (15 comments)

zillow: Getting To The Top Of The Directory On Zillow - 11/19/09 02:27 AM

This question came in from Karen Alterson a Realtor with Coldwell Banker Surf in Rockville Centre, NY. As it is a pretty common question, I thought I'd answer it on my blog, so multiple people can benefit from the answer.
Dear Zillow,
How do I get my name on the list of Realtors? And how do you get to the top???
Karen,
First of all, to get on the list, you simply have to create a free profile. All profiles are included in the Directory. To make sure you come up appropriately, make sure you completely fill out the fields like … (45 comments)

zillow: Understanding the Internet Buyer (NAR Convention Speech) - 11/18/09 03:20 AM

In case you missed Spencer's presentation at NAR, he posted all of his materials and video here. If you get a chance, I highly recommend spending some time watching it. There are some great statistics on how people are using the internet.

Here is my presentation from the NAR Convention in San Diego, "Understanding the Internet Buyer". If you ever want me or someone from Zillow to present to agents in your office (in person or via webinar), please let me know.

Here's the video. It seems to crash the Firefox browser when I embed the video, so you'll … (3 comments)

zillow: New! Zillow Video Training Center - Your FAQ's Answered! - 11/05/09 02:22 AM

I am so excited to announce that today the Video Training Centerlaunched on Zillow! There are a core group of questions we frequently get, and now we have a resource that answers them in the form of short videos.
Along with FAQs, there are videos that walk through some of the most used marketing tools and resources on the site.
The training center can be found at www.Zillow.com/Advertising/Videos .
And here is a laundry list of the type of content you'll find online. Let us know if we've missed anything you think Professionals want to know!
---------------------------------------------------------------------------------------------------------------
Welcome to Zillow Interact … (7 comments)

zillow: October Traffic Numbers By City On Zillow - 11/03/09 02:10 AM

Here are Zillow's local traffic numbers for the month of October. The numbers are down a little this month from our highs in July and August, but this is to be expected as we near the end of the year.
You can also find more traffic information directly on Zillow. If you go to any property on the site, click on Home Info in the left hand column, and scroll to the bottom of the page, you'll see that we publish a running traffic count for the home, zip, county, and state for the month.
Also, if you've created a free … (40 comments)

zillow: Why Are My Listings Not Appearing On Zillow? - 10/22/09 02:34 AM

I often get emails asking this question, and usually the answer is one of these three reasons:
1) When creating an account on Zillow, it is essential that the agent register as a professional, not a standard user. When we get a listing feed, we match the email address on the listing with the email address on the profile. The reason we wouldn't post this listing online is that a standard user can't represent home that has a listing agent. So if listings aren't online, first make sure it is a professional account that has been created, and not a standard … (6 comments)

zillow: Free Local Housing Data To Embed In Your Blog Posts - 10/08/09 08:33 AM

Zillow recently launched a Local Info tab which delivers a wealth of information at the national, state, city or even neighborhood and zip code level. For example, you can see percentage of homes that have experienced a price drop or value per square foot. There is also data available such as demographics of the neighborhood and school info.
Now the really cool part. We've added an "embed" button so with a click of a button you can take the a local information chart you custom created, and automatically insert it into your blog. The Local Info tab has enough information that your can … (3 comments)

zillow: Local Traffic Numbers From Zillow - August 2009 - 09/21/09 11:40 AM

We’ve all heard there’s “no such thing as a national weather forecast” when trying to explain that real estate is local. Most real estate websites only post their national traffic numbers. While there is some value to seeing this number, it is also important to know how much of that traffic is happening in your area so you can spend your time and resources accordingly.
From a top line perspective, Zillow had its second highest traffic month ever in August, attracting over 8.8 million unique users to the site (64% YOY increase). These people looked at 129,616,597 pages of information!

… (19 comments)

zillow: New! More Exposure For Your Active Rain Blog! - 09/15/09 08:53 AM

There are 13,000 of you who have an Active Rain blog AND active profiles on Zillow. As of today, and thru collaboration with the good folks at AR, you now have a link from your Zillow profile to your Active Rain blog! Just one more way people can find the great content so many of you produce.
If you have an active, PROFESSIONAL (not a regular user) account on Zillow, a link to your blog will automatically appear. But we didn't stop there, you can now also add your Twitter handle, a link to your Facebook profile and a link to your LinkedIn information.
I am really … (55 comments)

zillow: Free Open House Advertising - 09/01/09 09:08 AM

Have an open house coming up? You can enter the event information on Zillow, it is free and easy to do.
When you enter the information, your listing will receive special treatment on the site to alert people to the open house. The information will show up the week prior to the open house, and will automatically come down when it is over. Watch this short video to see exactly how to enter this information:

If you would like to bring even more attention to your open house, you can buy zip code targeted ads on Zillow. When … (30 comments)

zillow: Even More Reasons To Add Multiple Photos To Your Listings - 08/26/09 07:49 AM

We all know that people want to see lots of photos on online listings (Zillow lets you upload up to 50 per listing). There was a small update made to Zillow this week that makes the number of photos on a listing more obvious.
Take your Realtor hat off for a minute and put your consumer hat on. Say you did a search for listings and this is what you got back. Knowing that people usually have a finite amount of time they spend online and won't look at every house on a page, which of these do you think will … (14 comments)

zillow: Free Open House Advertising - 08/25/09 01:05 AM

Make sure you get your next open house information on Zillow, it is free and easy to do. The information will show up on the site a week before the event, and then automatically come down when it is over. Here is a short video that walks you thru the process:

And it works! Here is a quick story from a Realtor I met at the annual NAR convention last year. She entered the open house info on Zillow, canceled the open house but forgot to take the info off Zillow. 12 people showed up, she got a buyer … (16 comments)

zillow: New Local Market Information Widget For Your Website Or Blog - 08/20/09 11:54 PM

Last week, Zillow launched our Local Pages, look for the new tab in the top bar. Here you'll find tons of local data about not only homes that are for sale, but all homes in a market. You can also find information such as demographics, population make up, and even see any local pics that may have been uploaded. This week, we took all of that information and made it available in a free widget you can use on your website or blog. Look in the right hand column of my blog to see one of the ways you can use … (7 comments)

zillow: Zillow FAQ's - 08/20/09 12:47 AM

I know people have a lot of questions about Zillow, but finding answers isn't always that easy on the site. Now we have a lot of the helpful content that has been produced in the way of articles, videos and in the Zillow Advice section - organized on one page for simple reference!
Welcome to the Zillow FAQ page:

… (1 comments)

zillow: Homeowner Optimism Continues To Grow - Good Or Bad Thing? - 08/18/09 01:43 AM

Our quarterly Homeowner Confidence Survey, conducted in partnership with Harris Interactive, was released today. How you feel about the results could depend on what side of the table you are on.
This is the third quarter in a row where homeowners as a majority have predicted that we’ve reached the bottom, believing that their personal home value will not decrease any further. Of the past three quarters, this quarter people were the most optimistic.
34% think their home’s value will increase 47% think their home’s value will stay the same 19% of homeowners think their home’s value will decrease. Those numbers … (12 comments)

zillow: A Look At The Top (and bottom) Performing Ads On Zillow - 08/06/09 05:15 AM

Zillow makes money by selling ads on the site. To be a successful media company, you need to make sure your customers are making money from their ads. To help our customers do this, it is important to look at what the best performing ads look like, and the lowest performing, because ad content is crucial to performance. Actually, these findings can apply broadly to any advertising campaign, not just those on Zillow.
If you take one thing away from this, here it is - LISTING ADS PERFORM A LOT BETTER (in terms of click thrus) THAN AGENT HEADSHOT ADS.
Observations from … (26 comments)

zillow: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM

Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

zillow: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM

zillow: Hyper Local 1000 pt Contest and Hyper Local Content For Your 1000 pt Post - 07/28/09 07:04 AM

Right now ActiveRain has a great contest going on where you can get 1000 points just by writing hyper local content. So that then begs the question, "Great, but what should I write about? I sure want those darn points!"
Coincidentally, Zillow just launched our Local Pages which has all kinds of local data that can be chopped up and served in many different ways - perfect to use in your local blog posts and score some bonus points!
First, click on the new Local Info tab.

Just going into the Overview tab of the local pages, you … (50 comments)

zillow: Today’s Home Buyers: Who They Are, What They Want, Why They Buy - 07/20/09 09:07 AM

Zillow is all about data, and we recently commissioned Harris Interactive® to do a study about buyer sentiments. In the study a buyer equaled someone who plans to purchase a home in the next two years. Then from there, we asked them a series of questions about their intent to buy.
It is best to link over and read the whole post here, as it has much more complete information and visually appealing charts and graphs:
Today's Home Buyers: Who You Are, What You Want, Why You Buy
In case you don't link, here are some very top level findings:
A significant … (13 comments)

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