zillowcom: The Importance of Strategic Distribution - 01/09/12 07:40 AM
Syndication is a topic that is heating up in 2012 and one that I am personally passionate about. 
I've been to a lot of conferences this year where the topic was discussed and was amazed by some of the misinformation being disseminated.  Hopefully this post from Spencer, Zillow's CEO, will clear a lot up about how Zillow operates in this capacity.  It's important to note that every site operates differently, which is why it is nearly impossible to brush syndication with a broad stroke, as I see a lot of people do. 
If you have any further syndication questions, please feel … (3 comments)

zillowcom: Real Estate and Mortgage Widgets - 10/15/10 12:45 AM
Brad Andersohn recently did a great post on widgets, which I've reblogged below.  One thing I specifically wanted to explain a little more is the idea of CoBranding, which he calls out in this post. 
Say you install a Zillow widget on your blog or website, then a users clicks on it for more information and they are taken to Zillow.  Of course you don't want them to forget where they originated from and want easy access to your contact information.  This is where CoBranding comes in.  If they click on one of your widgets, here is a screen of what … (3 comments)

zillowcom: This Is REALLY Cool, Check Out Zillow's New Android App - 03/18/10 03:58 AM
Once we saw how popular the Zillow iPhone app was (about a million downloads since its launch), we knew a Zillow Android app was in the near future, and today it is here! 
Watch the video for a quick demonstration, it is REALLY cool.  On this app, you can even do voice searches.  And like the Zillow iPhone app, the platform is built with GPS technology, allowing the information to display with you as you walk or drive around neighborhoods.  Finally, because it is a Google based system, the Android platform really allowed for some great use of Google's Street View mapping system. 
I'll … (36 comments)

zillowcom: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 09:54 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice. Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (20 comments)

zillowcom: Zillow - From A to our Favorite Letter, Z! 26 Ways to Use Zillow, Plus Free Marketing Tools. - 07/30/09 01:28 AM
Yes, Zillow is mostly known for Zestimates, but in the three and a half years since we launched, we have evolved into so much more. Here are 26 highlights -- from A to Z -- including some training resources and videos.
A – Advice.  Market your expertise in our real estate forum where consumers and professionals connect. Receive e-mail alerts when questions are asked in your area. Watch this video about Zillow Advice.
B – Badges. People who are the most helpful in the Zillow Community are rewarded with better placement throughout the site and are given Zillow All-Star and Zillow … (11 comments)

zillowcom: Tonight's Free Tele-Event with Zillow and Trulia - 02/12/09 05:24 AM
(Reposting as a reminder that this is tonight)
Ding, Ding, Ding - its on! 
The Contenders:  In one corner, yours truly representing Zillow.  And in the other corner Fran Thorsen, Social Media Evangelist from Trulia. 

The Venue: Good Morning Real EstateTele-Event
The Time: Feb 12, at 8:00 pm EST (you can have the recording sent to you afterwards if you register)
The Cost: FREE!  Just register and the call details will be sent to you. 
The Rounds:
How agents use online Q/A to win buyers!
The difference between a community v. portal!
When Blogging works out and when it doesn't!
Which … (5 comments)

zillowcom: Marketing By Answering LOCAL Questions Thru Social Media on Zillow Advice - 02/06/09 02:57 AM
Zillow Advice launched a few months ago (a interactive place to ask and answer real estate questions) and already thousands of questions and answers have been posted. 
But who has time to sort through them all and search for the ones that apply to you?  Good question- that's why you can sign up to receive email alerts when there is a question posted in your local area.
1.  Go to Zillow and sign in.  Click on the Advice Tab and search for your topic of interest.  It could be a subject like short sales or an area like Chicago, IL or … (13 comments)

zillowcom: Zillow Releases 2nd Quarter Home Values Data - 08/12/08 09:13 AM
Today Zillow released our 2nd Quarter Home Values data.  Nationally, the news isn't too bright with home values decreasing by almost 10% in the second quarter compared to a year ago.  Also, nearly a third of homeowners who bought since 2003 are underwater on their mortgages, meaning they owe more than their home is worth. 
I know, I know- real estate is local Sara.  Hyperlocal.  There are even areas in the country which have experienced positive increases in value, as illustrated by the red squares below.  So rather than list in detail the 165 metro the report covers, I encourage you to … (3 comments)

zillowcom: Create Saved Search Property Alerts on Zillow - 07/31/08 09:50 AM
Wouldn't it be nice to know when new homes are added to Zillow that match your search criteria?  Now you can!
 
Create a search, save it, and you will be notified by email when new homes that match your search are live on the site. 
Enter a location to search for homes Select your criteria (ex- price, bedrooms, baths) Click "Email be when new homes match this search" Enter a name for your search (ex Wicker Park homes in Chicago), your email address, and email frequency you desire.  Sign up and enter as many saved search email as you'd … (6 comments)

zillowcom: 10 Ways Real Estate Agents Can Use Zillow - 07/30/08 10:09 AM
Zillow is a media site, or a marketing platform for real estate professionals to utilize to connect with buyers, sellers, and each other.  Each month more than 5 million people come to Zillow with one common interest, real estate. 
Here are the top 10 ways that real estate agents can use Zillow:
1) Post your listings on the site, for free.  There are three ways you can do this: manually add each listing, if you have the technical capabilities you can send us a direct feed (best for 200+ listings), or work with one of our syndication partners to populate your listings to … (79 comments)

zillowcom: Formation Of The First Zillow Broker Advisory Board - 07/18/08 04:13 AM
I am so excited to announce today that we have formed an advisory board of 10 influential leaders in the real estate industry.  Their role on the board will be to provide counsel on existing Zillow services, while also helping to evaluate ideas for future Zillow products and services.
When thinking about who to invite to participate, we wanted to make sure that a wide range of brokerages and offices were represented.  We wanted someone who would represent the frachised verses the independent office; the large verses the small office; and the national verse regional brand. 
This board will be invaluable in … (3 comments)

zillowcom: Lastest National Websites Rankings and You! - 04/10/08 12:24 PM
Hitwise recently released their March 2008 numbers, measuring the traffic delivered to real estate websites as a percentage of market share. 
Hitwise Real Estate Web Site Report, March 2008
What is interesting to me is what a small percent of the overall market share the top sites actually command. 
When you talk to someone in the real estate industry, they say something along the lines of 'of course everyone knows about realtor.com".  Do they?  The very top site which has now been in this position for years only has a market share of 4.75% this month.  In fact, collectively the top 5 … (38 comments)

zillowcom: Gap Between Real Estate Ad Dollar Spending and Consumer Media Consumption - 06/28/07 08:19 AM
The California Association Of Realtors recently released their 2007 Home Buyer survey.  The survey is based on Buyers during the second half of 2006.  Overall this report has a wealth of information and many, many AR posts could be written about the various pieces of information this report delivers.  Any agent working to put together a media strategy should read this report to help them make strategic marketing decisions. 
Today I wanted to touch on one interesting piece of information that jumped out at me regarding where Realtors are spending their ad dollars. 
The report found that 72% of Buyers used the … (8 comments)

zillowcom: Leverage Your AR Posts on Zillow's Real Estate Guide - 05/15/07 05:53 AM
Ever write a post on you AR that you feel is so good, so helpful, you just know it is going to earn you a gold star?  Maybe you get the star maybe you don't.  But leverage the time and effort you took to write your masterpiece by also posting it to the Real Estate Guide sectionof Zillow.com. 
The Real Estate Guide is written and maintained wiki-style.  It is a place to find up-to-date and relevant information on home buying, selling and financing, written for and by Zillow's community of users.  Any registered Zillow user can add, edit, remove and change … (14 comments)

zillowcom: ZMobile - Zillow Takes Its Show On The Road - 05/14/07 01:41 AM
Zillow is taking our show on the road.  Ever drive past a home and wonder what it is worth?  Out of the Zillow Labs has come an innovative mobile tool called "ZMobile". 
Simply enter the address into your cell phone and your will recieve an email answer from Zillow instantly.  The message will include the home's address, the Zestimate, number of bedrooms, number of bathrooms, square footage and year built.
How does it work?
From your mobile device, send a text message to z@labs.zillow.com. In the message field, enter an address for which you want a Zestimate, then send the message. Examples: 2911 W Boston … (7 comments)

zillowcom: Q1 2007 Zillow Market Trend Reports - Chicagoland Highlights - Congrats if you bought in Stony Island - 05/08/07 01:52 AM
Each quarter Zillow publishes a report using the data on the site to site trends across the country.  Since I am a Chicago girl (and a Zillow employee), I wanted to highlight some interesting data the report found on the windy city metro. 
Appreciation in the Chicago metropolitan area (Chicago-Gary-Kenosha, IL-IN-WI) was relatively flat (0.94% year-over-year), which was more promising than the national average of - 0.83% YoY McHenry, Will, Du Page and Cook Counties all showed positive YoY appreciation, while Lake, Kane and De Kalb Counties depreciated year-over-year The cities of Maywood, Hometown, Countryside, Homer Glen and Burbank all showed … (0 comments)

zillowcom: 10 Things You Should Do On Zillow Today - 04/19/07 12:01 AM
(Since this post I have written a more updated list.  You can find the updated post here.  Zillow is now reaching 9 million people a month.  Double that of when this post was written!)
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In my job at Zillow I meet with a lot of Realtors and have heard many creative ways that agents are using Zillow to further their business.  Based on these comments, I have typed up the top 10 ways agents can get involved with the Zillow website and reach out to our 4 million monthly users. 
1.  Look up the home you are selling … (68 comments)

zillowcom: Zillow Education Session for Chicago Brokers and Offices - 04/11/07 03:06 AM
Part of my responsibility as Market Manager for Zillow in Chicago is to educate Agents and Brokers about the marketing tools on Zillow available for them to use (most are free!).  I have done a handful of presentations at very reputable offices/brokerages and gotten positive responses.  Even skeptical Agents walked away from the presentations feeling like there were some tools on Zillow they could implement in their business plans.
If you would like to schedule an office presentation or just want discuss how Zillow can work for you on the phone, please feel free to get in touch with me and we … (0 comments)

 
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Sara Bonert

Real Estate Internet Marketing

Atlanta, GA

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