continuing education: MN CE - Mastering Relevant Consumer Focused Marketing - 01/27/20 04:30 AM
Event Details  Mastering Relevant, Consumer-Focused Marketing - Kim Cameron
The Internet has changed the consumer decision process by admitting more vendors into the market for any good or service and allowing consumers to provide feedback on their experiences via reviews websites and social media. Today's consumers are more empowered and discerning than their predecessors. Marketers can't barrage them with canned messages and expect to be taken at their word. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permissioned engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer's journey in buying or … (0 comments)