minnesota ce: Power Up on Smart Home Technologies - 01/27/20 05:17 AM
Event Details  Power Up on Smart Home Technologies - Kim Cameron
What qualifies as a "smart home," and how do you leverage a smart home's functions and features in your marketing strategy? Do you have the knowledge and skills to advise your clients on the proper valuation and use of various smart home technologies? What are the common security and legal considerations associated with buying and selling smart homes?
These questions and many more are addressed in this one-day course, which can be taken individually or as part of the new RRC Smart Home Certification program .
After successfully completing this class, you … (0 comments)

minnesota ce: MN CE - Mastering Relevant Consumer Focused Marketing - 01/27/20 04:30 AM
Event Details  Mastering Relevant, Consumer-Focused Marketing - Kim Cameron
The Internet has changed the consumer decision process by admitting more vendors into the market for any good or service and allowing consumers to provide feedback on their experiences via reviews websites and social media. Today's consumers are more empowered and discerning than their predecessors. Marketers can't barrage them with canned messages and expect to be taken at their word. Agents need to move beyond basic targeting, tracking, and demographic segmentation to drive deeper, permissioned engagement with clients, in which agents deliver valuable and personal experiences throughout the consumer's journey in buying or … (0 comments)