marketing: Competitive Awareness in Real Estate: Social Media Strategies
- 11/17/17 12:30 PM
When you’re a Realtor®, you’re already well-aware that you have plenty of competition. If clients don’t pick you for buying or selling, they’re not going to go without an agent – they’re going to find someone else.
So how can you make sure you have a competitive edge?
How to Make Sure You Have a Competitive Edge as a Realtor
First things first: Your brand strategy has to be on-point, and you have to know how to market yourself offline and online.
From there, you need to have the right real estate marketing materials, such as:
o Branded magnetic calendars o 2018 real estate calendars o Custom magnets … (11 comments)
marketing: What is a Brand Strategy in Real Estate?
- 11/17/17 10:54 AM
As a real estate agent, you know that you need to market yourself so your brand stands out – there are dozens (or more) other agents in your area, and you want to be the one buyers and sellers choose.
To do that, you need a specific brand strategy.
What is a Brand Strategy?
A brand strategy is a plan that covers your long-term goals, and it has to do with what you can accomplish as your brand evolves. It’s about more than sending out branded real estate calendars, custom sports schedules or magnetic custom notepads.
Unfortunately, it can be one of the toughest parts … (1 comments)
marketing: What is Paid Search Advertising, and Why Do Realtors® Need It?
- 10/20/17 07:58 AM
Paid search marketing - also called search engine marketing, pay-per-click, and cost-per-impression advertising - is incredibly important for real estate agents. But why, and how do you use it to make money? What is Paid Search Advertising? There are several forms of paid search advertising, including pay-per-click, cost-per-thousand-impressions, and fixed-cost. Pay-Per-Click In PPC advertising, the advertiser is charged everytime a user clicks on an ad. Cost-Per-Thousand-Impressions In CPM advertising, the advertiser is charged when people see the ad. Fixed-Cost Advertisers can pay a fixed amount of money for an ad to appear over a set period of time. How Paid Search Works An advertiser (in this case, a real estate agent) chooses … (2 comments)
But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?
Why Real Estate Calendars Are the Perfect Marketing Gifts Any experienced Realtor® can tell you that calendars are a fabulous marketing tool for agents, but what makes these offline marketing tools such a great idea?
Your clients will use them every day, and when they use a branded real estate calendar that has your logo and contact information on it, they're memorizing what they need to know to work with you.
The reason … (1 comments)
marketing: 3 Essentials for Marketing Yourself as a Seller's Agent
- 10/03/17 07:55 AM
You already know that you need to market yourself as a Realtor® if you want to be successful in this business – and you know that part of that includes having a professional website in place and all the right real estate marketing materials.
But what else can you do to market yourself when you’re in such a crowded (and competitive) field?
There’s no one-size-fits-all answer… but if you’re marketing yourself as a seller’s agent, there are three essentials you can’t ignore.
3 Marketing Essentials for Sellers’ Agents
Seller’s Agent Marketing Essential 1: Matterport 3D Tours
If you’re not using Matterport tours, now is the time … (0 comments)
marketing: Thanksgiving Marketing Essentials for Realtors®
- 09/19/17 10:53 AM
Even when real estate transactions slow down, successful Realtors® don't ease up on their marketing efforts... they turn them up a notch and use the opportunity where other agents are slipping.
Thanksgiving is the perfect time to boost your marketing efforts with branded holiday postcards, Forever Magnets™, and customized sports schedules - but there's even more you can do, according to the experts we interviewed.
Clever Thanksgiving Marketing Ideas for Realtors
While different techniques work for different areas, maybe a few of these ideas can help you ramp up your holiday marketing so you can stand out among your peers.
The Parade of Homes Party … (0 comments)
marketing: Why You Need the Best Call-to-Action in Town
- 08/21/17 05:30 AM
Thousands of Realtors® enjoy amazing success with their marketing materials. Typically, there’s one product that breaks away from the pack and brings in the best results (it’s the real estate version of the 80-20 rule).
But what makes a particular marketing material so much more successful than all the others—and what makes those that are successful such big hits?
In many cases, it’s the call-to-action.
What is a Call-to-Action?
A call-to-action, something Realtors should have on marketing materials, websites, and even in MLS listings, is something that prompts people to do something. You want your readers, visitors, or recipients to do something, whether it’s to … (4 comments)
marketing: What is the 80/20 Rule in Real Estate Marketing?
- 07/31/17 12:01 PM
Every Realtor® needs to understand the 80/20 rule of marketing—and if you understand the rule and apply what you’ve learned from it, you can tip the scales in your favor.
What is the 80/20 Rule of Real Estate Marketing?
The 80/20 rule comes from the Pareto Principle, which has nothing to do with real estate. (Originally, it referred to Vilfredo Pareto’s observation that 20 percent of Italy’s population held 80 percent of Italy’s wealth… way back in 1906.)
In the real world (and as applied to marketing), the 80/20 principle is pretty fluid. It’s solid, though, and it certainly applies to real estate marketing—especially … (2 comments)
Autumn is right around the corner—it’s going to be here before we know it—so now is the perfect time to start promoting yourself locally so you don’t experience the fall lull that many agents are going to experience.
So where do you start?
The 3-Week Marketing Challenge for Realtors
If you’re like many real estate agents, you love a good challenge (even when you’re the only competitor). That means the Real Estate Calendars 3-Week Marketing Challenge for Realtors is just right for you.
Week One: Magnetic Football … (0 comments)
marketing: Online Marketing: The Perfect Complement to Your Offline Efforts
- 07/02/17 12:05 PM
As an experienced Realtor®, you already know that offline marketing is important—but so is online marketing. So just how far are you supposed to take this online marketing thing? Online Marketing: The Perfect Complement to Your Offline Efforts When you’re marketing online, it’s about getting leads from people you wouldn’t have otherwise met. But that’s not all. It’s also about establishing yourself as the subject-matter expert in your field and setting yourself apart from every other agent who’s hung out his or her shingle in town. Online Marketing for Lead Gen Naturally, online marketing can bring in heaps of leads. More than 90 percent of people begin their … (2 comments)
When you’re a Realtor®, you’re already well-aware that you have plenty of competition. If clients don’t pick you for buying or selling, they’re not going to go without an agent – they’re going to find someone else.
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