real estate calendars: Competitive Awareness in Real Estate: Social Media Strategies - 11/17/17 12:30 PM
When you’re a Realtor®, you’re already well-aware that you have plenty of competition. If clients don’t pick you for buying or selling, they’re not going to go without an agent – they’re going to find someone else.

So how can you make sure you have a competitive edge?

How to Make Sure You Have a Competitive Edge as a Realtor

First things first: Your brand strategy has to be on-point, and you have to know how to market yourself offline and online.

From there, you need to have the right real estate marketing materials, such as:

o  Branded magnetic calendars
o  2018 real estate calendars
o  Custom magnets … (10 comments)

real estate calendars: What is a Brand Strategy in Real Estate? - 11/17/17 10:54 AM
As a real estate agent, you know that you need to market yourself so your brand stands out – there are dozens (or more) other agents in your area, and you want to be the one buyers and sellers choose.

To do that, you need a specific brand strategy.

What is a Brand Strategy?

A brand strategy is a plan that covers your long-term goals, and it has to do with what you can accomplish as your brand evolves. It’s about more than sending out branded real estate calendars, custom sports schedules or magnetic custom notepads.

Unfortunately, it can be one of the toughest parts … (1 comments)

real estate calendars: Why New Real Estate Companies Need an Amazing Logo - 10/20/17 06:35 AM
If you're forming a new real estate company, you need an amazing - we mean really amazing - logo.
And according to researchers at MIT, the logo is much more than a symbol of your brand.

It's a point of connection.

Researchers C. Whan Park, Andreas B. Eisingerich and Gratiana Pol use examples to explain:

Polo Ralph Lauren’s swinging polo horseman logo conveys the brand’s exclusive, casual-chic style, while the logo of Patagonia, Inc., featuring a mountain range against the background of the sky, helps the brand communicate its connection to the environment and free-spirited ruggedness. Nike Inc.’s swoosh logo visually communicates activity, flow and … (0 comments)

real estate calendars: Why Calendars Are the Perfect Marketing Material for Realtors - 10/20/17 06:16 AM
Should real estate agents use promotional calendars?


But why do they work so well? What's the psychology behind using a real estate promo calendar, and how can it help your clients (and you)?

Why Real Estate Calendars Are the Perfect Marketing Gifts
Any experienced Realtor® can tell you that calendars are a fabulous marketing tool for agents, but what makes these offline marketing tools such a great idea?

Your clients will use them every day, and when they use a branded real estate calendar that has your logo and contact information on it, they're memorizing what they need to know to work with you.

The reason … (1 comments)

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Steve Bunker

Hicksville, NY

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