marketing strategy: Check your Blog Post URLs - Are they Search Engine Optimized?
- 10/07/09 02:24 AM
A quick search engine optimization (SEO) tip to share today... Check out this excellent blog post by Greg Fleischaker in Louisville, KY - "Homes For Sale Louisville: Home Prices Drop Back Down To April Levels." Here's why the post is really good:
It's succinct - very easy for the reader to grab and read the info that Greg is sharing He's talking about relevant market information - answering the "How's the market?" question that EVERYONE has. There's an image included - in this case, he's using an AltosChart to show the reader the trends that he's discussing. Greg's included his own … (11 comments)
marketing strategy: This Week's Carnival of Real Estate
- 08/10/09 04:44 AM
We owned the distinct honor of hosting this week's Carnival of Real Estate on our Altos Research blog. This was personally my first effort, so I hope you find my take educational and entertaining. Check out this week's posts here. … (0 comments)
marketing strategy: Keeping the Momentum & Spirit of REBarcamps (especially if you didn't attend!)
- 06/10/09 10:17 AM
I've been fortunate enough to attend a number of the REBarcamps over the past year - (San Francisco, New York City, Houston, Seattle, Los Angeles, Portland, Salt Lake City). At EVERY event, attendees and organizers ask a fundamental question - How do we keep the momentum that we've built at the REBarcamp? - exchanging ideas, learning new technologies, staying motivated. Well, Richardo Bueno, organizer of the REBarcamp-Los Angeles has figured it out:
Hey Gang, I'm happy to say that we're having a Realtor/Blogger Meetup & Tweetup this Thursday at Aroma Coffee & Tea from 11:00am - 1:00pm. if you're … (15 comments)
marketing strategy: Carrying the Torch: REBarcamp Lives On After the Event!
- 05/05/09 02:09 AM
Received this Facebook update from Ricardo Bueno in Los Angeles: Hey Gang, We're kicking off our very first REBCLA monthly meetup this upcoming weekend at Barney's Beanery in Pasadena. More information is located on our event page here: http://www.facebook.com/event.php?eid=83976001057The date is set for Saturday, May 9th from ~6:00 - 10:00pm. It'll be an evening of dinner, drinks and pool. Get out of your feedreader, step away from the computer and head out to Pasadena for an evening of IRL socializing! We'll have some great giveaways for you there. Stop by the event page and check 'em out: http://www.facebook.com/event.php?eid=83976001057See you there...Ricardo Bueno … (1 comments)
marketing strategy: REBarcamp - Phoenix next week! (April 23)
- 04/17/09 05:23 AM
I'm sorry to say that I'm missing the Phoenix REBarcamp next week - Mike Simonsen will be haeding south while I head north for the Portland REBarcamp on the same day - Thursday next week! What: RE BarCamp Phoenix Who: Realtors, lenders, title, escrow, appraisers, inspectors, virtual assistants, home stagers and anyone else in the real estate world who wants to improve their social media game. When: April 23, 2009. Time 8:30 - 5:30 Where: Scottsdale Stadium7408 E. Osborn Road (Northeast of Osborn and Drinkwater) Scottsdale, AZ 85251 ----- Mike will present our "Why Market Data Matters Now More Than Ever" … (1 comments)
marketing strategy: REBarcamp - Portland next week! (April 23)
- 04/17/09 05:19 AM
Getting geared up for Portland's REBarcamp on Thursday next week! What: RE BarCamp Portland Who: Realtors, lenders, title, escrow, appraisers, inspectors, virtual assistants, home stagers and anyone else in the real estate world who wants to improve their social media game. When: 9 a.m. - 4:30 p.m. on Thursday, April 23rd, 2009 Where: CubeSpace 622 SE Grand Avenue, Portland, OR 97214 ----- I'll be there to present our "Why Market Data Matters Now More Than Ever" workshop. Mike Simonsen, our CEO, wrote about this topic on Agent Genuis recently. I've also participated in other sessions on using Twitter, Facebook, and other … (1 comments)
marketing strategy: Personal Branding: The Story Grows
- 02/25/09 05:04 AM
So maybe you think that I'm pounding away too much at the same topic this week - "Personal Branding." Yes, this is just a guy having some fun and pursuing an interest that he let fall by the wayside when life got in the way. But there's a fantastic lesson in all of this - Find your niche, let everyone you know about it, stick to it, and beat the drum! From posting his journey on a personal blog a couple weeks ago, to a pick-up on the USA Today blog, and now on MusicRadar.com - "Could you see 100 bands … (3 comments)
marketing strategy: Personal Branding: Wow - that was quick!
- 02/24/09 02:53 AM
This weekend, I posted a quick article about how quickly and easily you can build a personal brand by choosing a niche and then telling the world in a simple blog, using a friend's quest to watch 100 bands in 100 days. Still don't believe me? Now he's been picked up on USA Today's blog by Whiney Matheson: I hope he owns earplugs ... … (3 comments)
marketing strategy: Personal Branding: 100 Bands in 100 Days
- 02/22/09 05:56 AM
I know Nick from college. He's a guy that moved to NYC in 2002 with no job and no prospects after working as an admin at an Minnesota-based advertising powerhouse. Found an apartment in Brooklyn before it was cool to live in Brooklyn. Everyone figured he'd last about 6-8 months. Then worked himself into Viacom/MTV, and now writes copy for ESPN ads. You know those "This is SportsCenter" ads - he's written some of those and several others. His intention isn't so much to create a buzz about himself (he's not a self-serving guy - this I know), but finding something … (3 comments)
marketing strategy: Most/Least Effective Marketing Campaign in 2008?
- 01/05/09 04:22 AM
We're doing a bit a research here at Altos Research (yes we know - shocking, right?)... 1. What has been the ONE MOST effective marketing program you've tried in the past 6 months? 2. What has been the ONE LEAST effective marketing program you've tried in the past 6 months? If you would be so kind as to oblige us with an answer via a comment, we'd be most appreciative! … (8 comments)
marketing strategy: Using Comments to Drive Blog Traffic
- 12/23/08 12:53 AM
In a previous article, I wrote in detail about using an "organic web search strategy" to help with developing traffic and readers to your blog and website. Another effective strategy is to use effective commenting on other websites to link to your site. Want to know how this works, or need proof that this is effective? Read on! Every morning, I read a few articles on Seeking Alpha, a financial market blog. I choose an article or two where the topic is particularly relevant to a blog posting of my own on my personal blog, or a blog posting on the … (10 comments)
marketing strategy: Internet Lead Generation: Principles & Tools
- 12/18/08 03:07 AM
Here's the basic scoop of developing leads from your website and blog, with some screen shots down below to show you some excellent services that are free (or very inexpensive)... 1. Be found - This is where blogging and a regular updates to your site helps potential prospects and clients find you on the web. There's constand chatter and a billion dollar industry around "search engine optimization" and "SEO." At it's core, that just means - Can you be found? You need not pay for "search engine optimization" if the content on your website matches with what local buyers/sellers are looking … (3 comments)
marketing strategy: REBarcamp (New York) - Technology in Real Estate
- 12/16/08 12:41 AM
Yesterday, Todd Carpenter of Lenderama hosted a conference call to continue organization of this year's REBarCamp NY. Just passing along some information about the event... Here's a the link to the call's recording if you'd like to listen to the details. RE BarCamp New York will be held at the New York Marriott Marquis Times Square, 1535 Broadway, NYC, NY 10036 on January 6th, 2009. It’s the same site, and the day before Inman Real Estate Connect NYC 2009. If you're asking yourself - "What's BarCamp?" .... Think of a BarCamp as an informal meeting or workshop hosted by industry professionals. … (2 comments)
marketing strategy: Twitter & Personal Branding (from Mashable.com)
- 12/15/08 02:21 AM
Spending time Twittering this morning, I came across a blog post from @mashable. Mashable (self-proclaimed - "All That's New On the Web") takes a very broad-brush approach to reporting exactly that - all that's new on the web. That said, some of the general articles they publish have strong implications and advice for those of us in the real estate business. Check out this article - "Why brands ABSOLUTELY DO Belong on Twitter." The article focuses on larger brands like Starbucks and Coca-Cola, but there are certainly some applications for individual agents and brokers when it comes to the value of … (4 comments)
marketing strategy: Search Engine Bootcamp Notes
- 12/10/08 01:25 AM
Seeing that most of us here on Active Rain weren't able to attend the recent Search Engine Boot Camp in Melbourne, Australia... I found this article summarizing each presentation at the conference - chock full of specific ideas and tips that you can translate over to your real estate business. Here are a few concepts that you'll read about in the post above: Social Media breadcrumbs Let your site (blog) evolve its design The 4 C's of Social Media. Definitely worth a read! (Thank you to fellow Twitterer @vcfreak for the link to this article!)
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marketing strategy: Resources for New Media, SEO, and Social Media
- 12/08/08 02:03 AM
I devoted time this weekend on the continued development of the Altos Research social media and networking channels, spending time on Twitter and updating the Altos Research Facebook page. During the course of this work, I came across a couple of resources that I thought I should pass along to those interested.
Search Engine Marketing Professional Organization (SEMPO). Their mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. While mostly dedicated to SEO professionals, there is a wonderful "Learning Center" with published studies from all sorts of industries and organizations. … (2 comments)
marketing strategy: Web Analytics, Google Analytics, Bay Area Workshop
- 11/19/08 11:52 PM
Just some quick hits for anyone looking to take a more measured approach to their internet marketing strategy, which you should be if you're doing any significant marketing via the web with a website, regularly updated blog, or email marketing campaigns. Keep in mind that Internet marketing isn't for anyone. There are lots of agents out there that live very comfortably via referrals, and their website is just a marketing brochure or a place for their current clients to search homes for sale. They can do just fine. But, if you are taking an active approach to Internet marketing as a … (2 comments)
marketing strategy: More on Twitter for Business (...& Yammer)
- 11/13/08 11:26 AM
In what's seeming to turn out as a series of posts about Twitter, here are few more Twitter tips, links, and tricks. Today's O'Reilly's webcast: Twitter for Business (by Sarah Milstein) One good idea: Twitter once a day. It's 140 characters. You can find something interesting to post in there, even if it's a link to someone else's blog post or website that might be interesting to the group. One idea I disagree with: They suggested that you should "follow" anyone that follows you. I disagree. Just like people get to choose whether or not to listen to my tweets, I … (0 comments)
marketing strategy: O'Reilly Media Webcast: Twitter for Business
- 11/12/08 11:09 AM
Just received notification of this through, of all places, a tweet from Tim O'Reilly. http://www.oreillynet.com/pub/e/1162 Looks interesting, and it's free... Sign up now - it's scheduled for tomorrow morning (Thursday, November 13)! … (0 comments)
marketing strategy: Using Twitter For Your Real Estate Practice
- 11/10/08 04:56 PM
During the recent REBarCamp in Houston, the attendees participated in a group-led workshop about social media. Lots of time was spent discussing Twitter and ideas on how best to use this simple web application. I thought I'd take moment to share some of the conversation. (I can't recall which people individually provided some of the ideas here, so I'll assign credit to everyone that attended.... It wouldn't be fair for me to pass off these ideas as my own...) The most important thing to remember about Twitter is that there's no right or wrong way to use it. It doesn't come … (1 comments)
Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.
A quick search engine optimization (SEO) tip to share today...
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