real estate marketing: Check your Blog Post URLs - Are they Search Engine Optimized?
- 10/07/09 02:24 AM
A quick search engine optimization (SEO) tip to share today... Check out this excellent blog post by Greg Fleischaker in Louisville, KY - "Homes For Sale Louisville: Home Prices Drop Back Down To April Levels." Here's why the post is really good:
It's succinct - very easy for the reader to grab and read the info that Greg is sharing He's talking about relevant market information - answering the "How's the market?" question that EVERYONE has. There's an image included - in this case, he's using an AltosChart to show the reader the trends that he's discussing. Greg's included his own … (11 comments)
real estate marketing: Internet Marketing Tip: Books worth reading
- 09/29/09 01:11 AM
Just a couple of books I've come across that I recommend reading, and then IMPLEMENTING the ideas they are presenting: "Landing Page Optimization" by Tim Ash - Goes through the ins and outs of web page conversation. Lots of great examples from successful and unsuccessful websites including screen shots of what to do and what not to do. Discuss ROI for your landing pages as well. Excellent read and a very clear "how-to" guide. Here's a video with Tim Ash explaining some of his concepts. "Always Be Testing" by Brian Eisenberg - Introduces you to Google's Website Optimizer (it's free) … (11 comments)
real estate marketing: Altos Research on RETomato's Blog Talk Radio Today, 3:00 PM Pacific
- 08/21/09 06:54 AM
Just a quick note to let you know that our fearless leader and CEO here at Altos Research has the distinct honor of serving as this week's guest on the RETomato's Blog Talk Radio. The Details: Topic: Mike's 3 Question Philosophy When the consumer shows up on your website and blog, they only have 3 questions: What's for sale? How much is the house worth? How's the market? …and therefore your site needs to answer those three questions immediately. How does clear market data help accomplish this? They'll also be discussing: What makes a good blog post? What do … (0 comments)
real estate marketing: Upcoming O'Reilly Webcast - "Creating Your Social Media Policy"
- 07/21/09 07:15 AM
Just fresh in my inbox and straight to Active Rain! I'm a big fan of O'Reilly Media, and while some of there webcasts and sessions can get super-techie, others are excellent at stretching the brain and thinking outside of just "real estate." Here's an upcoming webcast that I just learned about that you might think about attending. While this is intended with organizations in mind, not individuals, I'm sure there will be some excellent takeaways for those running a team, brokerage, or just like to think of their business practice and themselves in different ways:
Creating Your Social Media Policy … (3 comments)
real estate marketing: What does Google see on YOUR website? Maybe nothing.
- 06/20/09 03:51 AM
An important component of your Internet marketing strategy is "search engine optimization" (a.k.a. "SEO"). This is a fancy term that just means - "What do search engines like Google see when they look at your website." Among the factors that Google uses to rank you website and it's webpages are keyword terms and how those search terms are structured. If you want to "see" what Google sees when they visit a page on your website, check out this free online tool:
This is one of the simplest tools that you'll find to help you with your website and webpage development. … (8 comments)
real estate marketing: Keeping the Momentum & Spirit of REBarcamps (especially if you didn't attend!)
- 06/10/09 10:17 AM
I've been fortunate enough to attend a number of the REBarcamps over the past year - (San Francisco, New York City, Houston, Seattle, Los Angeles, Portland, Salt Lake City). At EVERY event, attendees and organizers ask a fundamental question - How do we keep the momentum that we've built at the REBarcamp? - exchanging ideas, learning new technologies, staying motivated. Well, Richardo Bueno, organizer of the REBarcamp-Los Angeles has figured it out:
Hey Gang, I'm happy to say that we're having a Realtor/Blogger Meetup & Tweetup this Thursday at Aroma Coffee & Tea from 11:00am - 1:00pm. if you're … (15 comments)
real estate marketing: Salt Lake City - This is your chance! #rebcslc
- 06/04/09 03:39 AM
REBarcamp-Salt Lake City is TOMORROW! (Friday, June 5), so this is my last push to reach out to the Real Estate Professionals in the Salt Lake City area... Be there! Or be just another real estate agent! Here's the email sent by Rob Aubrey, one of the event's main organizers - all of the reasons that you should schedule time on Friday to build your knowledge, your practice, and most importantly, your service to your clients. Make sure you register TODAY --- RE BarCamp is a fabulous FREE day of sharing and learning. What makes a BarCamp the best event you’ll attend this … (4 comments)
real estate marketing: What to tell your clients when you're at REBarcamp
- 06/02/09 02:47 AM
Another week means another REBarcamp! On Friday, it's the Salt Lake City version of this wonderful event. If you're new to the REBarcamp events, learn more about it here. Thank you to Rob Aubrey and eveyone else that's been organizing. Yes, I know what you're thinking - "But it's on a Friday, and I have soooooo much to do to prepare for the weekend. Buyers ready to take a second look at the house their considering, meetings with sellers, getting ready for the final Spring-time push as schools start to close and parents are preparing to move this Summer." And that's … (16 comments)
real estate marketing: "How I use social media sites in 140 characters or less."
- 05/07/09 09:38 AM
Jami Mullikin is a friend from college that started his own marketing firm - Hill Mullikan. His web bio is simply - "My right brain is cursed by my left." I'm a "fan" of his on Facebook and came across his blog post today - "How I use social media in 140 characters or less" From his post. Using the Twitter 140-character rule, he describes how to use many of the common social media tools: It is hard to have a personal or professional conversation these days without facebook or twitter coming up. In an effort to keep my message short … (4 comments)
real estate marketing: Carrying the Torch: REBarcamp Lives On After the Event!
- 05/05/09 02:09 AM
Received this Facebook update from Ricardo Bueno in Los Angeles: Hey Gang, We're kicking off our very first REBCLA monthly meetup this upcoming weekend at Barney's Beanery in Pasadena. More information is located on our event page here: http://www.facebook.com/event.php?eid=83976001057The date is set for Saturday, May 9th from ~6:00 - 10:00pm. It'll be an evening of dinner, drinks and pool. Get out of your feedreader, step away from the computer and head out to Pasadena for an evening of IRL socializing! We'll have some great giveaways for you there. Stop by the event page and check 'em out: http://www.facebook.com/event.php?eid=83976001057See you there...Ricardo Bueno … (1 comments)
real estate marketing: Webinar Recording: Using Facebook and Salesforce for Viral Marketing
- 04/27/09 07:36 AM
This webinar was hosted by Appirio, who does all kinds of Web 2.0 software and business applications. I did not attend the webinar so I can't vouch for the content, but Appirio has some outstanding products so I would guess that the info presented would certainly match their standards. Click here for a link to the recorded webinar. (There is a registration form to view the webinar, but they're not spammers so not to worry.) … (1 comments)
real estate marketing: What to tell your clients when you're at REBarcamp
- 04/22/09 01:58 AM
(Thank you to Dale Chumbley for this nugget of knowledge...) It's the middle of the Spring and you're busy (woohoo!). But, like every good business owner, you have to continue to develop your own knowledge and business with fresh ideas. You've decided to attend either REBarcamp-Portland or REBarcamp-Phoenix. What do you do when the phone rings on Thursday morning (that's tomorrow!) while you're on the way to the day's event and someone needs your help? Here's what Dale suggest: Thank you for the call, I’m happy to help you. Unfortunately, I’m already scheduled full on Thursday (every other professional in the … (1 comments)
real estate marketing: REBarcamp - Phoenix next week! (April 23)
- 04/17/09 05:23 AM
I'm sorry to say that I'm missing the Phoenix REBarcamp next week - Mike Simonsen will be haeding south while I head north for the Portland REBarcamp on the same day - Thursday next week! What: RE BarCamp Phoenix Who: Realtors, lenders, title, escrow, appraisers, inspectors, virtual assistants, home stagers and anyone else in the real estate world who wants to improve their social media game. When: April 23, 2009. Time 8:30 - 5:30 Where: Scottsdale Stadium7408 E. Osborn Road (Northeast of Osborn and Drinkwater) Scottsdale, AZ 85251 ----- Mike will present our "Why Market Data Matters Now More Than Ever" … (1 comments)
real estate marketing: REBarcamp - Portland next week! (April 23)
- 04/17/09 05:19 AM
Getting geared up for Portland's REBarcamp on Thursday next week! What: RE BarCamp Portland Who: Realtors, lenders, title, escrow, appraisers, inspectors, virtual assistants, home stagers and anyone else in the real estate world who wants to improve their social media game. When: 9 a.m. - 4:30 p.m. on Thursday, April 23rd, 2009 Where: CubeSpace 622 SE Grand Avenue, Portland, OR 97214 ----- I'll be there to present our "Why Market Data Matters Now More Than Ever" workshop. Mike Simonsen, our CEO, wrote about this topic on Agent Genuis recently. I've also participated in other sessions on using Twitter, Facebook, and other … (1 comments)
real estate marketing: REBarcamp Los Angeles this week! (in Pasadena)
- 03/30/09 07:37 AM
All the details that you need are right here on the REBarcamp-Los Angeles website. Location: Pasadena Hilton 168 South Los Robles Avenue Pasadena, CA 91101 Time: 9:00am to 5:00pm Cost: FREE! But you have to RSVP here. Follow the event on Twitter: @REBarcampLA If you're in the Los Angeles area and have yet to attend a "barcamp" - this is a MUST DO event! For those of us that have attended barcamps across the country, it's easy to get used to them. But, those of us that have attended are traveling country - it's easy to forget that the Barcamps … (2 comments)
real estate marketing: REBarcamp Chicago announced for June 15
- 03/27/09 05:48 AM
Another REBarcamp coming to a city near you! Just learned that REBarcamp-Chicago will be announced for June 15. Time and place will be posted very soon on the REBarcamp website. Following the planning and the event on Twitter: #rebcchi People to contact about the event: Tony Lazzari (@TonyLazz) Todd Carpenter (@tcar) Mike Simonsen, our CEO here at Altos Research, is from Chicago. Chances that we'll be there = 100%! … (2 comments)
real estate marketing: Webinar next month - "Using Facebook and Salesforce for Viral Marketing"
- 03/25/09 01:47 AM
Using Facebook and Salesforce for Viral Marketing Tuesday, April 21, 2009 10:00 AM - 11:00 AM PDT From the announcement I received via email: "Join Clara Shih (author of The Facebook Era) and Ryan Nichols (VP, Products at Appirio) as we explore how enterprises are are turning to Facebook and Salesforce.com to help drive word of mouth referrals and track them through to new leads, pipeline and revenue." To attend, just click here to register. Hosted by Appirio. I like this company - they have a bunch of very cool "cloud computing" applications (technical definition here from TechTarget, layman's definition here … (3 comments)
real estate marketing: "Why Market Data Matters Now More Than Ever" Presentation Slides
- 03/21/09 05:56 AM
In case you missed it from REtechSouth, here's a link to our presentations slides from our session "Why Market Data Matters Now More Than Ever" session on Slideshare (just click on the link to access).To follow Mike Simonsen, Altos Research (or me!) on Twitter: @mikesimonsen @altosresearch @scottsambucci
… (3 comments)
real estate marketing: REtechSouth - Twitter Updates
- 03/20/09 02:15 AM
If you're not one of the fortunate 400+ people here in Atlanta today for the REtechSouth conference, you can follow the action with Twitter hash tag = #rets
… (5 comments)
real estate marketing: "The Rising Power Of Social Media As A Traffic Driver"
- 03/13/09 03:12 AM
Fred Wilson is a leading voice in the venture capital industry. His blog - "A VC: Musings of a VC in NYC" generally focuses on technology and perspectives in the software application industry. I came across this recent blog post - "The Rising Power Of Social Media As A Traffic Driver" - showing how using Facebook and Twitter can increase web traffic dramatically. Worth a read.
Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.
A quick search engine optimization (SEO) tip to share today...
;)
;)
