real estate marketing tools: Internet Marketing Tip: Books worth reading
- 09/29/09 01:11 AM
Just a couple of books I've come across that I recommend reading, and then IMPLEMENTING the ideas they are presenting: "Landing Page Optimization" by Tim Ash - Goes through the ins and outs of web page conversation. Lots of great examples from successful and unsuccessful websites including screen shots of what to do and what not to do. Discuss ROI for your landing pages as well. Excellent read and a very clear "how-to" guide. Here's a video with Tim Ash explaining some of his concepts. "Always Be Testing" by Brian Eisenberg - Introduces you to Google's Website Optimizer (it's free) … (11 comments)
real estate marketing tools: After REBarcamp-Seattle...
- 09/10/09 12:41 AM
Just a couple of quick follow-ups to this week's REBarcamp-Seattle. Thank you to Zillow for putting together the event. With the number of attendees well over 300, there was lots of enthusiasm and sharing to go around. If you missed it, I hosted two sessions: "How to REALLY Grab 'em" - We discussed specific strategies for internet and web marketing, reviewing agent and broker websites from across the country that have done a particularly nice job of successfully marketing on the web. "Beat the Headlines. Be the Local Market Expert." - This session was all about how to reach your buyers … (7 comments)
real estate marketing tools: Keeping the Momentum & Spirit of REBarcamps (especially if you didn't attend!)
- 06/10/09 10:17 AM
I've been fortunate enough to attend a number of the REBarcamps over the past year - (San Francisco, New York City, Houston, Seattle, Los Angeles, Portland, Salt Lake City). At EVERY event, attendees and organizers ask a fundamental question - How do we keep the momentum that we've built at the REBarcamp? - exchanging ideas, learning new technologies, staying motivated. Well, Richardo Bueno, organizer of the REBarcamp-Los Angeles has figured it out:
Hey Gang, I'm happy to say that we're having a Realtor/Blogger Meetup & Tweetup this Thursday at Aroma Coffee & Tea from 11:00am - 1:00pm. if you're … (15 comments)
real estate marketing tools: REBarcamp - Phoenix next week! (April 23)
- 04/17/09 05:23 AM
I'm sorry to say that I'm missing the Phoenix REBarcamp next week - Mike Simonsen will be haeding south while I head north for the Portland REBarcamp on the same day - Thursday next week! What: RE BarCamp Phoenix Who: Realtors, lenders, title, escrow, appraisers, inspectors, virtual assistants, home stagers and anyone else in the real estate world who wants to improve their social media game. When: April 23, 2009. Time 8:30 - 5:30 Where: Scottsdale Stadium7408 E. Osborn Road (Northeast of Osborn and Drinkwater) Scottsdale, AZ 85251 ----- Mike will present our "Why Market Data Matters Now More Than Ever" … (1 comments)
real estate marketing tools: Webinar next month - "Using Facebook and Salesforce for Viral Marketing"
- 03/25/09 01:47 AM
Using Facebook and Salesforce for Viral Marketing Tuesday, April 21, 2009 10:00 AM - 11:00 AM PDT From the announcement I received via email: "Join Clara Shih (author of The Facebook Era) and Ryan Nichols (VP, Products at Appirio) as we explore how enterprises are are turning to Facebook and Salesforce.com to help drive word of mouth referrals and track them through to new leads, pipeline and revenue." To attend, just click here to register. Hosted by Appirio. I like this company - they have a bunch of very cool "cloud computing" applications (technical definition here from TechTarget, layman's definition here … (3 comments)
real estate marketing tools: "Why Market Data Matters Now More Than Ever" Presentation Slides
- 03/21/09 05:56 AM
In case you missed it from REtechSouth, here's a link to our presentations slides from our session "Why Market Data Matters Now More Than Ever" session on Slideshare (just click on the link to access).To follow Mike Simonsen, Altos Research (or me!) on Twitter: @mikesimonsen @altosresearch @scottsambucci
… (3 comments)
real estate marketing tools: "The Rising Power Of Social Media As A Traffic Driver"
- 03/13/09 03:12 AM
Fred Wilson is a leading voice in the venture capital industry. His blog - "A VC: Musings of a VC in NYC" generally focuses on technology and perspectives in the software application industry. I came across this recent blog post - "The Rising Power Of Social Media As A Traffic Driver" - showing how using Facebook and Twitter can increase web traffic dramatically. Worth a read.
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real estate marketing tools: Reporting LIVE from the Bloodhound Blog Unchained Seattle...
- 02/12/09 08:26 AM
Sitting at Zillow headquarters at the Bloodhound Blog Unchained workshop... Some good tips ffrom Brian Brady's opening presentation about the importance of Social Media Marketing. Just a little mental tune-up. Always good to hear someone you haven't heard present a topic you think you know well: Web 2.0 - It's all about interactivity, exchange, and conversation 5 Pillars of Social Media Marketing: Declaration of Identify Identify by Association Consumer-generated conversation Provider-generated conversation In-person interaction Recommended book: "The New Influencers: A Marketer's Guide to the New Social Media" by Paul Gillin From Gregg Swann [talking about agent websites]: "If they're [consumers] not … (3 comments)
real estate marketing tools: Great Tool to See What Google Sees on Your Website
- 02/09/09 02:10 PM
I came across this website over the weekend, and I strongly recommend utilizing it. But beware - you might be in for an unpleasant shock if you're site is not optimized, or you think it is, but it's really not... The tool is SEO-Browser.com - found at www.seo-browser.com. Here's how it works: Just type your website URL into the text field and SEO-Browser will show you want search engines see when they crawl your site. That's it. Now, if you wondering what you now see means, read on... One of the parameters of search engine optimization is the key words on … (16 comments)
real estate marketing tools: Psst.... REBarcamp Seattle - Pass it on!
- 01/20/09 01:06 PM
The details: Start Time: Friday, February 13, 2009 at 9:00am Location: Zillow Corporate Headquarters Street: 999 3rd. Avenue, Floor 41 (Click for map) City/Town: Seattle, WA You may have been hearing about the "REBarCamp" movement spreading across the real estate community. The movement started in the summer with the REBarCamp-San Francisco before the Inman Connect conference this summer. Here at Altos Research, as a technology company, it's great to see this concept from the software business take hold here in the real estate industry. Mike Price of MLBroadcast extended it with REBarCamp-Houston this Fall, and prior to the recent Inman Connect … (4 comments)
real estate marketing tools: "Advanced Twitter for Business" from O'Reilly Media
- 01/15/09 01:11 AM
Just passing along info from O'Reilly Media for the following webcast: Advanced Twitter for Business: Conversation, Community, and Profit--140 Characters at a TimeDate: Friday, February 6, 2009 Time: 1 PM EST / 10 AM PST Host: Sarah Milstein I've attended other webcasts hosted by Sarah - she will definitely pack this webcast with useful information. I'm not endorsing this particular webcast, especially since it requires a $99 fee, but wanted to spread the word the real estate community for those that might be interested. If you're not familiar with O'Reilly Media, Tim O'Reilly is one of those guys that "gets it" … (4 comments)
real estate marketing tools: Using Comments to Drive Blog Traffic
- 12/23/08 12:53 AM
In a previous article, I wrote in detail about using an "organic web search strategy" to help with developing traffic and readers to your blog and website. Another effective strategy is to use effective commenting on other websites to link to your site. Want to know how this works, or need proof that this is effective? Read on! Every morning, I read a few articles on Seeking Alpha, a financial market blog. I choose an article or two where the topic is particularly relevant to a blog posting of my own on my personal blog, or a blog posting on the … (10 comments)
real estate marketing tools: Internet Lead Generation: Principles & Tools
- 12/18/08 03:07 AM
Here's the basic scoop of developing leads from your website and blog, with some screen shots down below to show you some excellent services that are free (or very inexpensive)... 1. Be found - This is where blogging and a regular updates to your site helps potential prospects and clients find you on the web. There's constand chatter and a billion dollar industry around "search engine optimization" and "SEO." At it's core, that just means - Can you be found? You need not pay for "search engine optimization" if the content on your website matches with what local buyers/sellers are looking … (3 comments)
real estate marketing tools: REBarcamp (New York) - Technology in Real Estate
- 12/16/08 12:41 AM
Yesterday, Todd Carpenter of Lenderama hosted a conference call to continue organization of this year's REBarCamp NY. Just passing along some information about the event... Here's a the link to the call's recording if you'd like to listen to the details. RE BarCamp New York will be held at the New York Marriott Marquis Times Square, 1535 Broadway, NYC, NY 10036 on January 6th, 2009. It’s the same site, and the day before Inman Real Estate Connect NYC 2009. If you're asking yourself - "What's BarCamp?" .... Think of a BarCamp as an informal meeting or workshop hosted by industry professionals. … (2 comments)
real estate marketing tools: Twitter & Personal Branding (from Mashable.com)
- 12/15/08 02:21 AM
Spending time Twittering this morning, I came across a blog post from @mashable. Mashable (self-proclaimed - "All That's New On the Web") takes a very broad-brush approach to reporting exactly that - all that's new on the web. That said, some of the general articles they publish have strong implications and advice for those of us in the real estate business. Check out this article - "Why brands ABSOLUTELY DO Belong on Twitter." The article focuses on larger brands like Starbucks and Coca-Cola, but there are certainly some applications for individual agents and brokers when it comes to the value of … (4 comments)
real estate marketing tools: Search Engine Bootcamp Notes
- 12/10/08 01:25 AM
Seeing that most of us here on Active Rain weren't able to attend the recent Search Engine Boot Camp in Melbourne, Australia... I found this article summarizing each presentation at the conference - chock full of specific ideas and tips that you can translate over to your real estate business. Here are a few concepts that you'll read about in the post above: Social Media breadcrumbs Let your site (blog) evolve its design The 4 C's of Social Media. Definitely worth a read! (Thank you to fellow Twitterer @vcfreak for the link to this article!)
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real estate marketing tools: Resources for New Media, SEO, and Social Media
- 12/08/08 02:03 AM
I devoted time this weekend on the continued development of the Altos Research social media and networking channels, spending time on Twitter and updating the Altos Research Facebook page. During the course of this work, I came across a couple of resources that I thought I should pass along to those interested.
Search Engine Marketing Professional Organization (SEMPO). Their mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. While mostly dedicated to SEO professionals, there is a wonderful "Learning Center" with published studies from all sorts of industries and organizations. … (2 comments)
real estate marketing tools: Guy Kawasaki's Blog & Tips on Twitter
- 12/03/08 01:18 AM
Found this article - you guessed it! - on Twitter: How to Use Twitter as a Twool Many folks outside of the immediate SF-Bay Area or outside of the technology industry may not know much or have ever heard of Guy Kawasaki. He's long been one of the many faces of Silicon Valley and Web 2.0. Another blog post he wrote gives some great tips on picking up followers on Twitter: Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter His writing is mostly industry agnostic, which is great for easily finding applications in the Real Estate industry. … (6 comments)
real estate marketing tools: Technology Tip: Using Jott
- 11/24/08 05:44 AM
In case you missed, Jott is a great little application that changes your voice text to notes. They have a variety of service levels starting from free (ad-supported) to $3.95/month to $12.95/month. Jott sets up a unique phone number for you to call. You simply call the number, leave yourself a voicemail, and then Jott will transcribe your voice into a text note and sendyou an email with your text. Very cool. Here are some ways that I use jott: 1. Driving in my car, and I hear a good book or news article that I want to read. I … (2 comments)
real estate marketing tools: More on Twollow...
- 11/20/08 12:14 AM
The other day, I provided a quick intro to Twollow, a recently launched Twitter application that enables you to automatically follow other "tweeters" on Twitter. Some early observations: Be VERY specific about the key words that you enter. For example, if you select a general term like "real estate" in Twollow, you're going to end up following lots and lots of tweeters very quickly. It's better to think about specific terms such as "South Kackalacky Real Estate" or so that the new follows added to your Twitter match with your local sales territory. Think about how people write in "Twitter-speak." Twitter … (3 comments)
Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.
Just a couple of books I've come across that I recommend reading, and then IMPLEMENTING the ideas they are presenting:
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