social media: Upcoming O'Reilly Webcast - "Creating Your Social Media Policy"
- 07/21/09 07:15 AM
Just fresh in my inbox and straight to Active Rain! I'm a big fan of O'Reilly Media, and while some of there webcasts and sessions can get super-techie, others are excellent at stretching the brain and thinking outside of just "real estate." Here's an upcoming webcast that I just learned about that you might think about attending. While this is intended with organizations in mind, not individuals, I'm sure there will be some excellent takeaways for those running a team, brokerage, or just like to think of their business practice and themselves in different ways:
Creating Your Social Media Policy … (3 comments)
social media: "How I use social media sites in 140 characters or less."
- 05/07/09 09:38 AM
Jami Mullikin is a friend from college that started his own marketing firm - Hill Mullikan. His web bio is simply - "My right brain is cursed by my left." I'm a "fan" of his on Facebook and came across his blog post today - "How I use social media in 140 characters or less" From his post. Using the Twitter 140-character rule, he describes how to use many of the common social media tools: It is hard to have a personal or professional conversation these days without facebook or twitter coming up. In an effort to keep my message short … (4 comments)
social media: "The Rising Power Of Social Media As A Traffic Driver"
- 03/13/09 03:12 AM
Fred Wilson is a leading voice in the venture capital industry. His blog - "A VC: Musings of a VC in NYC" generally focuses on technology and perspectives in the software application industry. I came across this recent blog post - "The Rising Power Of Social Media As A Traffic Driver" - showing how using Facebook and Twitter can increase web traffic dramatically. Worth a read.
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social media: Twitter & Personal Branding - Examples from Major Corporations
- 12/31/08 12:35 AM
Seems that more and more major corporations are starting to understand the value of Twitter. Bill Rice from RICE Interactive "tweeted" this article on Twitter tw(@billrice) - "Companies use Twitter to pack PR Punch" published in the Financial Times. Here are lines to the Twitter accounts of a few major brands that you'll want to check out: Southwest Airlines -@southwestair Whole Foods - @wholefoods REI - @REI_CoOp Jet Blue Airways - @JetBlue Comcast - @comcastcares It's interesting to see how these huge companies use Twitter to communicate with customers and clients. While those of us in the real estate have a … (7 comments)
social media: Twitter & Personal Branding (from Mashable.com)
- 12/15/08 02:21 AM
Spending time Twittering this morning, I came across a blog post from @mashable. Mashable (self-proclaimed - "All That's New On the Web") takes a very broad-brush approach to reporting exactly that - all that's new on the web. That said, some of the general articles they publish have strong implications and advice for those of us in the real estate business. Check out this article - "Why brands ABSOLUTELY DO Belong on Twitter." The article focuses on larger brands like Starbucks and Coca-Cola, but there are certainly some applications for individual agents and brokers when it comes to the value of … (4 comments)
social media: Resources for New Media, SEO, and Social Media
- 12/08/08 02:03 AM
I devoted time this weekend on the continued development of the Altos Research social media and networking channels, spending time on Twitter and updating the Altos Research Facebook page. During the course of this work, I came across a couple of resources that I thought I should pass along to those interested.
Search Engine Marketing Professional Organization (SEMPO). Their mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. While mostly dedicated to SEO professionals, there is a wonderful "Learning Center" with published studies from all sorts of industries and organizations. … (2 comments)
social media: Guy Kawasaki's Blog & Tips on Twitter
- 12/03/08 01:18 AM
Found this article - you guessed it! - on Twitter: How to Use Twitter as a Twool Many folks outside of the immediate SF-Bay Area or outside of the technology industry may not know much or have ever heard of Guy Kawasaki. He's long been one of the many faces of Silicon Valley and Web 2.0. Another blog post he wrote gives some great tips on picking up followers on Twitter: Looking for Mr. Goodtweet: How to Pick Up Followers on Twitter His writing is mostly industry agnostic, which is great for easily finding applications in the Real Estate industry. … (6 comments)
social media: More on Twollow...
- 11/20/08 12:14 AM
The other day, I provided a quick intro to Twollow, a recently launched Twitter application that enables you to automatically follow other "tweeters" on Twitter. Some early observations: Be VERY specific about the key words that you enter. For example, if you select a general term like "real estate" in Twollow, you're going to end up following lots and lots of tweeters very quickly. It's better to think about specific terms such as "South Kackalacky Real Estate" or so that the new follows added to your Twitter match with your local sales territory. Think about how people write in "Twitter-speak." Twitter … (3 comments)
social media: New Application: Twollow
- 11/18/08 12:37 PM
The quick & dirty: Twollow allows you to automatically follow people on Twitter based on key words. When the key words are tweeted, you will automatically begin following that person on Twitter. Real Estate application: What if you're an agent in Palo Alto? Maybe it would be a good idea to follow Twitterites tweeting terms such as.... "homes for sale Palo Alto" "selling my home in Palo Alto" "buying a home in Palo Alto" Think about the way that home buyers and sellers are thinking and possibly tweeting. Here's a video tutorial on how it works. Have fun! (I should … (6 comments)
social media: More on Twitter for Business (...& Yammer)
- 11/13/08 11:26 AM
In what's seeming to turn out as a series of posts about Twitter, here are few more Twitter tips, links, and tricks. Today's O'Reilly's webcast: Twitter for Business (by Sarah Milstein) One good idea: Twitter once a day. It's 140 characters. You can find something interesting to post in there, even if it's a link to someone else's blog post or website that might be interesting to the group. One idea I disagree with: They suggested that you should "follow" anyone that follows you. I disagree. Just like people get to choose whether or not to listen to my tweets, I … (0 comments)
social media: O'Reilly Media Webcast: Twitter for Business
- 11/12/08 11:09 AM
Just received notification of this through, of all places, a tweet from Tim O'Reilly. http://www.oreillynet.com/pub/e/1162 Looks interesting, and it's free... Sign up now - it's scheduled for tomorrow morning (Thursday, November 13)! … (0 comments)
social media: Using Twitter For Your Real Estate Practice
- 11/10/08 04:56 PM
During the recent REBarCamp in Houston, the attendees participated in a group-led workshop about social media. Lots of time was spent discussing Twitter and ideas on how best to use this simple web application. I thought I'd take moment to share some of the conversation. (I can't recall which people individually provided some of the ideas here, so I'll assign credit to everyone that attended.... It wouldn't be fair for me to pass off these ideas as my own...) The most important thing to remember about Twitter is that there's no right or wrong way to use it. It doesn't come … (1 comments)
social media: Books I'm Reading
- 10/30/08 01:57 AM
Just received my shipment from Amazon for: Tribes by Seth Godin the cluetrain manifesto: the end of business as usual by Rick Levine, et. al. (Available free online at www.cluetrain.com) presentatationzen: Simple Ideas on Presentation Design and Delivery by Garr Reynold They're all short reads that I plan to knock out this week. Any others of this ilk I should pick up? … (0 comments)
social media: New Media Chatter - A Facebook Group
- 10/29/08 01:03 AM
I just found and joined a new group in Facebook called "New Media Chatter." From their Facebook page: This group is to share coverage and education about New Media and Social Media. This is made up of the emergence of digital, computerized, or networked information and communication technologies.In short using Social Media sites like Facebook, Youtube, Twitter, building online communities, and the hundreds of other ways to get your brand, product or even yourself "Out There" using these tools. You can also visit the New Media Chatter website to read some fantastic articles about the business applications of social media, viral … (1 comments)
social media: Okay, okay.... You win; I blog
- 10/24/08 02:13 AM
I spent Wednesday of this week at the REBarCampHouston event organized by Mike Price at MLBroadcast. After meeting and talking with Active Rich, Jeff Turner, and the agents that attended, I've come the the epiphany (duh...) that one cannot have an Active Rain profile and let it sit dormant. So consider this my first blog post with some quick links and info about what I do and my objectives for supporting the real estate industry... I had been using Active Rain for some testing on some of our products at Altos Research, but seeing that everybody that's somebody is here and … (2 comments)
Real Estate Marketing Strategy: Tips and Ideas. We work with real estate professionals and Altos Research subscribers all across the country. This blog is an exchange of ideas that we've learned from our daily interaction and events like Inman-Connect and the REBarcamps.
Just fresh in my inbox and straight to Active Rain! I'm a big fan of O'Reilly Media, and while some of there webcasts and sessions can get super-techie, others are excellent at stretching the brain and thinking outside of just "real estate." 
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