attracting home buyers: Video is Increasingly Important in the Home Search
- 10/25/13 08:23 AM
More home shoppers are searching for listings and for agents online, and specifically, watching videos to help them make their decisions. The Digital House Hunt study, a joint report between NAR Research and Google, shows an opportunity for Realtors to market to home shoppers and stand out from the competition. New home buyers are placing a greater emphasis on videos that showcase homes and communities. 86% of home shoppers are watching videos to find out more about specific places to live. 70% of home buyers are touring the inside of homes via video. Finding an agent (8 comments)