email marketing: Secrets to Building a Responsive Email List
- 05/07/20 11:41 AM
The Money is in the List The secrets of generating sales are to have a large email list of contacts. Size isn’t everything. Instead, put the focus on quality instead of quantity. How to Build Your Email List Build Your List Organically – Start with people you already have a good relationship with. Add prospective buyers/sellers as they contact you. Target Your List – Add contacts to a category that fits their needs. This enables you to better target your emails. Automate – Apply technologies and tools to save valuable time and increase your bottom line. Offer Something of Value – A free … (1 comments)
email marketing: 3 Ways to Send Your Contacts Running
- 11/15/18 10:21 AM
3 Ways to Send Your Contacts RunningAre You Chasing Away the Contacts on Your Email List? Even the best-intentioned email marketing plan can go awry. It's important to know what will and won't work. Otherwise, all your efforts will be in vain.
Know When to Send - Releasing emails only when you have something to sell is a real turn-off to your contacts. It's like opening your front door to a vacuum cleaner salesman. You may or may not need a new vacuum cleaner but you know he's just there to sell you something. It's a lot like that with email marketing. By constantly sending … (10 comments)
email marketing: Email Marketing Success - The Thank You and the Opt-In
- 07/10/14 03:29 AM
In my first Email Marketing Success blog post, I challenged you to create a freebie. How are you doing with that? Just remember that your freebie can consist of any number of things; an e-book or free report, an audio or video tutorial related to your profession, etc. Just keep in mind that quality counts. It gives your contact an idea of what kind of information they can expect from you. “Dress to impress!”
People love freebies and will often complete your sign up form to get it. But, what happens after they complete your form and hit the submit … (4 comments)
email marketing: Email Marketing Success - My First Challenge to You!
- 07/08/14 03:07 AM
We market our businesses in a dozen different ways. While they are all certainly important in our overall marketing plan, it’s been my experience that email marketing can be one of the most lucrative avenues to success.
Using social media is great for building brand recognition and trust. It’s also a way to get more visitors to your website and blog. Email, however, takes a lot less effort and brings about better long-term results.
Email marketing can be broken up into several moving parts. The first part I’d like to go over is how to plan your emails in … (6 comments)
email marketing: Why Email Marketing Should Be Your Shining Star
- 06/19/14 02:20 AM
Marketing is one of the most important aspects of any successful business. Some marketing is expensive while other marketing takes more time than money. In any case, staying in contact with our existing and prospective clients is a huge part of having a successful business.
Here's Why Email Marketing Should Be Your Shining Star:
Cost-Effective - Email marketing is one of the least expensive actions you can take to market your business. You can use paid online services like Constant Contact and Ixact Contact to upload your contacts and send drip campaigns and newsletters to. MailChimp is another great service … (7 comments)
email marketing: How to Build Lasting, Profitable Relationships with Email Marketing
- 01/23/14 02:50 AM
Email strategies should be part of any good marketing campaign. It's cost-effective and gives you a broad reach. It helps you build lasting relationships with your customers as well as keeping you top-of-mind with prospects. Here's some effective strategies for implementing and improving your email marketing efforts. Exclusive Content - Provide information to your list that isn't available on your website. This could include tips for buying or selling their home, current market reports, inside information, etc. The point is to make your emails interesting and informative. Give your contacts a special reason to open your email. Tell them a powerful … (10 comments)
email marketing: How To Create Email Your Contacts Will Want To Read
- 11/06/13 11:48 PM
Email marketing and eNewsletters are an awesome way to stay in touch with your contacts. What are you doing, though, to create email that your contacts will actually want to read? What Does That Say? - A rookie mistake (one I made in the 90's) is to use unusual fonts. The idea is that it will make you stand out and grab attention. It may not be the kind of attention you want, though. A font may display differently on someone else's computer, making it annoying, useless and hard to read. Using fonts such as Times New Roman, Arial and other … (14 comments)
Don't Take it Personally - You get a notice that someone has unsubscribed from your list. Believe it or not, unsubscribes are good. It's nothing personal. The contact may no longer have a need for your services. And, like it or not, not everyone will appreciate the information you're sending them. By unsubscribing, you won't waste your time or theirs.
Quality Information is Key … (9 comments)
email marketing: Knowing How Often to Send Out Your Marketing Emails
- 08/29/13 12:11 AM
We've all heard that it's more cost-effective to travel on certain days of the week than others. To get the most out of your email campaigns, you need to know when and how often you should be sending out your email campaigns. The goal is to get our emails read. So, it's fairly obvious how important it is to make sure it's sent out at the optimal time. Emailing at the wrong time will not get your emails read or prospects converted to clients. Likewise, sending your emails too often runs the risk of the dreaded unsubscribe. And, not emailing enough … (62 comments)
email marketing: 5 Tips for Guaranteed Email Marketing Success
- 07/25/13 04:18 AM
Email marketing is a cost-effective way to reach your target market. Some people shy away from it because it seems time consuming, overwhelming and difficult. Here's some tips to follow that will guarantee your success. Did it go Through? - It doesn't help to send email messages that no one sees. Getting passed the ISPs so your message isn't tagged as spam could be one hurdle to overcome. Ending up in a spam folder could be the result of mass emailing or the recipients spam settings. Take a look at your email statistics and send those clients a personal email to … (6 comments)
email marketing: 7 Important Tips for Email Marketing Success
- 05/30/13 05:12 AM
Email marketing comes in many forms; drip campaigns, e-newsletters, blast emails. The key to a successful email campaign is to reach out to the people what are interested in your service and offer them the information they want. Here's some advice for getting the most from your email marketing campaigns: Write good content in your emails. That seems like a no-brainer, doesn't it? Emails should be short and to the point. And, it goes without saying, the content must be well-written, grammatically correct and spell-checked. Keep your message clear and concise. Nowadays, we tend to have little patience with long, drawn … (6 comments)
email marketing: List Building without a Clue? It’s Easier than You Think!
- 01/17/13 06:24 AM
Here’s Some List Building Tips That Should Be Part of Any List Building Effort You don’t need to take a list building course to get started in building your email list; but you do need to understand the power of your list and why you want to build it. Many people know they need to cultivate a list but aren’t exactly sure how to do to. What you DO need to understand is the reach and potential business your list can bring. Why an eMail List? Simply put, an email list is a good way to keep track of your current customers as … (2 comments)
email marketing: Stop Saying You Can Get Better Search Engine Placement for Me
- 01/25/11 04:47 AM
I have recently received a ton of unsolicited emails addressed to "undisclosed recipients" telling me that while they really like the way my website is set up, I could get a lot more traffic and visibility if I just let them take over my search engine optimization. Stop telling me you can get me better search engine placement! I already have 3 positions filled on the first page of Google, Yahoo! and Bing. And, I did this myself through organic placement. Please allow me to step up on my soapbox for a moment. (Thank you.)People! Do NOT send a blast email … (16 comments)
email marketing: Web-Based Tools Drive Business Growth
- 11/05/09 05:58 AM
Studies have found that web-based tools drive business growth. Even through the economic turmoil lately, small businesses are starting to see a turnaround and looking forward to a stronger period of growth in 2010. Traditional marketing methods are still commonplace. But, businesspeople who are expecting to grow their business in the next year are focusing more of their attention to online marketing. What are the best web-based tools to use? Email marketing, social media/networking and search engine marketing. Email Marketing - This includes newsletters, ezines and contact management. It is important to use email to try to tap those potential clients. … (9 comments)
email marketing: Give Your Business The Gift Of Email
- 12/23/08 02:38 AM
If you are not using email campaigns, then give your business a gift this Christmas. Begin using email campaigns. They are a valuable and powerful marketing tool. The printed word is fast disappearing in our world. Several newspapers have gone out of business or have gone online. One of the reasons for this is because the printed word is expensive. Another reason is because the printed word is slow. Circumstances change so quickly nowadays that by the time a marketing piece is designed, drafted, printed and mailed, the information may be outdated or so general that it is not seen as valuable by the recipient. People … (11 comments)
email marketing: Remember - Who or When?
- 05/15/08 05:06 AM
Did you ever clean out your desk drawer only to find a napkin, some post-its and business cards with a name and phone number on them but you don't remember "who or when"? Well, the same thing is true for the other desk drawer; someone has your business card or your phone number on a post-it but they can't remember "who or when" either. If you want to be successful in the real estate field, you must remember to remember and you must become remember-able. To put that statement is simple terms: Follow-up! You can use snail mail, email or the … (1 comments)
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The Money is in the List
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