marketing strategies: The Yin and Yang of Marketing Strategy in Sedona - 01/30/23 07:16 PM
2023 Marketing Strategy
 
PrefaceKnow The Demographics Of Your AreaI want to preface this post by re-emphasizing my belief that all real estate is local.  When I lived in California, I owned nothing but tract homes. The neighborhoods had lots of children and schools were close by. There were a lot of starter homes mixed in with mid-level homes and an occasional luxury home.  The demographic of the communities I lived in was different from the communities I serve in Sedona and the surrounding area.  Many people were younger and just starting out in life with young families.  Most of these homeowners had … (43 comments)

marketing strategies: Sellers - Are You Thinking Of Selling Your Sedona Home? - 04/06/22 03:01 PM
Sellers - Thinking About Selling our Sedona Home?I'll Walk You Through It All...
I AM YOUR SOLUTIONS REALTOR®
Get Fast Results with Professional Marketing and Syndication!
I am ready to reveal the secrets of how we work together to sell your home...
I create a VISION. I sit down and discuss the reasons you bought this home.  What initially attracted you to it? What do you love about it? How have you made it special? It is the buyer who needs to visualize themselves in this home. I fashion a PRESENTATION with you.  We position your home in the market. We set up a … (26 comments)

marketing strategies: It's All About The Tone... - 09/17/19 09:40 AM
 
It's All About The Tone...
Like most of you,  I have had clients ask about how the real estate market is doing. It is a pretty standard question, wouldn't you agree? However, since the hysteria of the media to report that the sky is falling in on the economy, the tone has changed in the way the question has been asked. Though, my answer has not changed. More on that later. 
The KISS Principle
I think it is important to identify a couple of economic and financial terms for simple understanding.
To be fair, none of this is simple. Economists get advanced degrees to voice … (56 comments)

marketing strategies: Youtube Thurs - Making of a Local Sedona TV Commercial - w/ Bloopers - 07/26/18 03:38 PM
The Making of a Sedona TV Commercial 
My First Experience.... Bloopers and All!
I was very leary about doing this. Something like this is not in my comfort zone. But as we know, you can't grow if you stay in your comfort zone.  Randy Rieger who has been a client of mine is the salesperson for Sedona.TV channel 16.  He wanted to meet with me to discuss making a commercial for my business. So we met. I talked with my husband and he was all for it, so here we are! The project is complete and I will be sharing the current commercial with … (10 comments)

marketing strategies: SOLD and CLOSED! 311 Calle Linda, Sedona AZ 86336 - 04/03/18 08:31 AM
Luxury Casa Contenta Home SOLD!
Watch short video below...
311 Calle Linda - Sold and CLOSED from Rick & Sheri Sperry on Vimeo.
Sellers in Casa Contenta subdivision should give Sheri Sperry an opportunity to list their Casa Contenta home. Sheri brought the buyers for this home and understands the Casa Contenta market. As you enter this almost 4000 SF Southwest home, you immediately feel the large open interior space with large custom windows created especially to take advantage of all the views this multi level property has to offer. The first floor has all main living including a spacious master suite with an … (13 comments)

marketing strategies: In Contract! Multiple Offers on 160 Rimrock Ride Sedona 86351 - 03/16/18 04:49 PM
160 Rimrock Ride, Sedona AZ 86351
Village of Oak Creek
In Contract! 
Presented By Sheri Sperry
Coldwell Banker Residential Brokerage
For Pricing and More Details - See Price Here
VILLAGE OF OAK CREEK – There were lots of showings and activity on this newer property and after one week, everyone had the same idea. The offers came in. In fact, I just got another back-up offer on Friday. This home should sail through to closing. In fact, I am already ordering the septic pumping and propane gas inspection and fill. 
I reviewed the options with the sellers and a decision was made. There will be another blog after this topic and … (19 comments)

marketing strategies: Do A Few Things Right & Embrace Real Estate with Irrational Optimism! - 01/23/18 05:16 PM
Ask The Right Question...
Why Do You Want To Be A Sedona Real Estate Agent? 
 
As I am sure happens with you, many say they want to be real estate agents. They are looking for advice on how to get started.
Most people have no idea what it takes to be a successful real estate agent. They just like what they see. So I always ask the question "Why do you want to get into real estate? 
This can be answered many different ways and it really depends on the answer how I proceed with my advice. 
If I get an answer like - I want … (35 comments)

marketing strategies: Sellers - Thinking About Selling Your Sedona Home? - 07/31/17 08:45 AM
 I’ll Walk You Through it All.I AM YOUR SOLUTIONS REALTOR®
Get Your Home Sold! 
Get Started Today by Scheduling a Complimentary Seller's Consultation.Sellers, the sale of your home is more than a business transaction. Recognizing that selling your home can be emotionally trying, I take extreme care as your guide through the process. I live locally and understand how difficult it can be to make a change and have helped many of my clients through the transition of selling their home. You can rely on me to evaluate the details of your home sale and advise you in making decisions. I will help … (15 comments)

marketing strategies: FAQ #5 - Seller - How Are You Going To Market My Home? - 06/15/17 01:54 PM
 
Vision + Presentation + Marketing = RESULTS !
 
 
When I get a call to do a listing presentation, the seller wants to know how I am going to market their home. They also want to lock down pricing. These are the two main concerns of every seller. 
 
Vision
 
Before we discuss the top two issues, I always do a CMA and print the competitive homes in the neighborhood or community that match closely with the features of the seller's home. I study all available material so that I can start to formulate the right marketing plan and price point of the home. But before … (6 comments)

marketing strategies: Sellers - Want Results? List Agent Sheri Sperry Sells Sedona Lifestyle - 05/09/17 08:11 AM
Your Home Is How We Sell The Sedona Lifestyle!This Beautiful Home In West Sedona Has Sold!For FAST Results CALLSedona Top Listing Agent - Sheri Sperry Coldwell Banker Residential Brokerage
Sedona Listing Agent Sheri Sperry Coldwell Banker - MLS #509733
See Images HereREAD This Sedona Lifestyle Story below....Custom Amenities… This is a distinctive home with top quality amenities! You will enjoy owning your piece of Sedona magic. In the heart of all the action of West Sedona.
Many Sitting Areas To Retreat… Imagine yourself sitting in your front courtyard relaxing in front of the gas natural stone fire pit. You are sipping your favorite beverage … (13 comments)

marketing strategies: 2 More Sedona Photo Secrets Revealed - Interior List Imaging - 11/07/16 04:40 AM
Sedona Real Estate Listing
 
Interior Photo Secrets Revealed 
Courtesy of 
Sheri Sperry ReMax Sedona
 
Secret #1
Natural lighting - There is no substitute.  
Make sure the area is staged properly  Backlight the plant for the dramatic look Use a tripod and camera with manual settings - Also, a shutter release cord is recommended. I use a Canon 5D Mark III with wide angle lens 16-24mm Adjust the aperture and time value so that the chairs are in focus with the stone wall and fireplace Notice how the can lights project onto the stone wall for an added effect Secret #2
You are trying to sell your … (18 comments)

marketing strategies: Youtube Thursday - Now that Halloween Is Over... - 11/03/16 02:23 AM
Buying Or Selling Real Estate May Still Be SCARY! 
 
But it doesn't have to be Scary...Buying or Selling Real Estate is A Huge Decision
It can put anyone on edge, but...
You can rest assured that Sheri Sperry will have your best interests at heart.
Sheri Sperry knows how to keep you "off the ledge"!
Discover how Sheri can help you!
at
SedonaPropertySolutions.com~ ~ ~
See what Sheri's customers are saying....~ ~ ~
Select pic to learn more about Sheri.
Contact Sheri Sperry MCNE®ReMAX Sedona 
Side Note:  I picked up the music, video, and picture files at iStock.com.  This was their freebie for the month!  I already made a video for next October (2017) and … (17 comments)

marketing strategies: 6 Reasons Why You Should Not Wait to Stage Your Home - 09/11/16 10:27 PM
Those in the real estate market "live" the market.  It is the toughest job to convince a seller to spend money on marketing their home.  Kathy Streib lives the market and has sage advice for sellers!
 
...Or, How to Get a Head Start On the Other Sellers!

Agents are still telling me that some of their clients want to “wait to see how it goes” before they consider staging their home.  They (the agents) know that it takes more than another price adjustment if their seller wants to maximize their investment.  

Sellers...what are you waiting for?

If you’re still waiting … (4 comments)

marketing strategies: Sedona AZ Homes - List/Buy Before PEAK Fall Selling Season - See Why! - 08/15/16 10:00 AM
End of Summer is the PERFECT Time 
List or Buy in Sedona
 
#1 Social Media - Twitter & Instagram
Not many people realize that Fall is part of our Peak selling season.  This means that right now, there are less people looking for homes than there will be in Fall.  So it is a good time to look for a home before the "Fall Rush".  I regularly hold open houses at two of my listings that sit in the heart of West Sedona. 
 
We actually have an Autumn season with Autumn color.  Many Arizona residents come up from The Valley of the Sun and Tuscon to see the color.  Our … (4 comments)

marketing strategies: 5 Milestones Impacting SellSedona.com I am Thankful For - 11/20/15 02:12 AM
Giving Thanks on Thanksgiving
 
My business is in the 5th year of operation.  I started as a ReMax Sedona Realtor on March 28th of 2011. So this is a milestone in and of itself!  As a start up real estate business, I have been through many changes.  We make changes based on what we think is going to bring about success or at least trend that direction.  So I have given this a lot of thought as to what has impacted my ability to be successful reaching my goals and continuing to move forward in this challenging and very competitive occupation. 
 
1. My … (4 comments)

 
Sheri Sperry - MCNE®, (928) 274-7355 ~ YOUR Solutions REALTOR®  (Coldwell Banker Realty)

Sheri Sperry - MCNE®

(928) 274-7355 ~ YOUR Solutions REALTOR®

Sedona, AZ

More about me…

Coldwell Banker Realty

Address: 195 West State Route 89A, Sedona, AZ, 86336

Mobile: (928) 274-7355

Real-Time Market Profile

Sedona - 86336

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