Selling Soulfully with Jennifer Allan-Hagedorn

Education & Training - Sell with Soul
My thoughts and ramblings on the real estate industry and how we've gotten into the pickle of being among the nation's most UNtrusted professions!



A while back, I wrote a blog about The Dorky Announcement Letter (the DAL). In that blog I tried to explain why the typical rookie announcement of his or her venture into real estate is pretty much a wasted effort because the DAL's are SO boring and SO impersonal and... well... SO dorky! Most DAL...
*SOI = Sphere of Influence = People Who Know You I'll bet you're thinking this is going to be a looooong blog, full of sappiness, self-serving propaganda and holier-than-thou pronouncements. Nope. Not in the mood to be sappy, self-serving or even holier than y'all today. So, I'll cut to the chase...
    In my last blog, I left you with the question posed to me by Loreena Yeo about Jake's success: "Is Jake running on a stream of good luck? Say, he started in the mid-90s and had his 5 years into early 2001? I do not deny that Jake probably worked very hard. But do you feel that a good momentu...
I'm glad so many of you enjoyed the Jake Series. I, myself, have become attached to him, so you'll probably see him around occasionally. As you may have figured out, Jake is me. Jake's story is my story, although of course that I didn't "discover" SOI on Active Rain back in 1996, and, truth be to...
Readers of Sell with Soul may recall that I always had a Guardian Angel* who protected me throughout my real estate career... in ways that didn't always feel like protection. Thankfully, my Guardian Angel is alive and well and still looking after me. The Law of Attraction teaches that when you're...
Fast Forward another three years, into Jake's fifth year selling real estate. (Jake's story begins here.) Jake is the perennial top producer in his office and is considering going out on his own. He works about 30 hours a week and sells around 70 properties a year. Last year his gross commissions...
This is the fourth episode of Jake's journey... To read previous episodes, start here.  Fast forward to year-end...Jake was the rookie of the year in his rookie "class" of nearly 100 agents. He sold 25 homes; 22 with people he knew or people he met socially. His other three clients came from floo...
Let's see how Jake is doing. In case you're just joining us, read about Jake here and here. About a week after Jake sent out his respectful, interesting, non-salesy letter to his SOI, he got a call from Sam, his old boss's assistant. Sam's grandmother was moving to town and would be looking to pu...
As you may recall, when we last saw Jake, he was three months into his real estate career and pretty darn close to quitting. He wasn't having any fun or making any money. So, one day, Jake Googled the term "How not to become discouraged in real estate" and stumbled upon an article by Jennifer All...
Say Hello to Jake! One fine day, Jake entered the wonderful world of real estate sales. He went to school at night, passed his test and found an office to bless with his presence. On his first day as a licensed salesperson, his new broker greeted him heartily and said "Welcome Aboard! Here's your...

Jennifer Allan-Hagedorn

Author of Sell with Soul
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