Seen recently on a Facebook post of a SWS-minded real estate agent (an agent who follows Sell with Soul philosophies):"WHY THE SCRIPTS!? Are we not past this yet as business owners and marketing professionals? As humans? Really!?"Hold that thought.I went to the chiropractor yesterday - my hands h
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07/28/2013
Earlier this year, we did a show in the SWS Virtual Studio about Buyer Consultations - you know, that first meeting where you sit down with a new buyer and discuss his or her wants, needs and desires, describe the home-buying and loan process and basically discover if you're a good fit for each o
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07/23/2013
Exceptional. It's a word we toss around a lot around here - because it's what we believe every real estate agent should strive to be. But what does that mean, exactly? If you are a "Top Producer" does that make you Exceptional? If you've been practicing real estate for five years or more, are you
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07/10/2013