doodads: Your Sphere of Influence - It's a Perfect Time of Year to Reconnect!
- 12/07/10 11:53 PM
Pretty much everyone agrees that one's sphere of influence can be a great source of business. But lots of agents hesitate when it comes time to actually implement a sphere of influence campaign - they don't know how to take the first step without coming across as phony or even mercenary. I mean, really, you have this list of people - some friends, some acquaintances - to whom you've never, ever written, and most haven't heard boo from you in years... and suddenly you're just supposed to start communicating with them out of the blue? Seriously? I hear ya. Even … (36 comments)
doodads: A Final(?) Word About Doo-Dads... To Paraphrase the Golden Rule...
- 10/27/10 12:09 AM
After my Soulful Doo-Dads teleseminar a few weeks ago, I was asked a great question by an agent who had attended the show. He asked (very nicely) why I thought reusable grocery bags were cool (aka "soulful"), yet a meat thermometer sent with a personalized magnet with grilling tips was cheesy. He wasn't arguing with me, just curious. After all, I'd made the statement that I believe Doo-Dads should either be representative of the professionalism of the agent (no personalized fly-swatters!) and/or be of true value to the recipient. "So, JA, tell me - what's the difference? Why do you like one, … (7 comments)
doodads: Doo-Dad Etiquette - Don't Let Your Doo-Dad be a Burden to Your Sphere of Influence
- 10/22/10 01:24 AM
On Wednesday evening, we did a show in the SWS Virtual Studio about Doo-Dads - y'know, those customized promotional trinkets we hand out to our spheres of influence throughout the year, but especially during the holidays? During the show, we got into a discussion of what makes a Doo-Dad "soulful" - and by "soulful" I mean a little special, a little unique and likely to make the recipient smile, think of you fondly and hopefully even keep your Doo-Dad. As opposed to some dorky piece of junk that makes him roll his eyes and think the giver of said Doo-Dad is an idiot. Or … (18 comments)
doodads: It's Soulful Doo-Dad Time! A Free SWS Teleseminar
- 10/19/10 03:45 AM
It's that time of year again when our thoughts turn to... doo-dads! What's a doo-dad, you ask? A doo-dad is a promotional item, usually customized, that we send out to our spheres of influence with the goal of reminding them that we exist and are still selling real estate. With the ultimate goal, of course, being that they remember to think of us when it comes time to make a real estate hiring or referring decision. I believe there are three categories of doo-dads. The first is the silly, cheesy trinket-y type that does absolutely nothing to promote the professionalism of … (13 comments)
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