open houses: Open Houses - Inspiring Visitors to Give You Their Information - Because they WANT to! - 11/18/10 11:53 PM
Funny - yesterday I posted a blog about getting contact information from open house visitors that ended with a "stay tuned for the next episode" teaser... and got slammed with "I'm doing an open house this weekend, please tell me what to do" notes.
Okay, okay, okay. I hope I didn't overpromise in the blog - I don't have any secret phrase or magic sign-in sheet that will ensure names, numbers and email addresses* from your visitors, but I'll give it a shot.
The question I left you with was "How can you INSPIRE open house visitors to WANT to give … (53 comments)

open houses: Open Houses - "How Do I Get Contact Information from Visitors?" - 11/17/10 11:40 PM

A few months ago, I had a conversation with a newer agent about maximizing the effectiveness of her open houses. By "effectiveness," of course, she meant gathering as many names, numbers and email addresses as she could during her three-hour stints on Sunday afternoons.She was frustrated (mostly with herself) at her inability to smoothly gather those names, numbers and email addresses from her visitors. Either they seemed hesitant to provide them OR she just wasn't comfortable asking, and usually came away from her open houses empty-handed."Jennifer - do you have any suggestions for me?"
Yes, as a matter of fact, … (15 comments)

open houses: The WORST Open House I've Ever Visited - 03/25/10 11:54 PM
Let me set the stage...
Last week I was in Arizona speaking at the Tucson Festival of Books, and afterwards visiting my sister who lives there. On Sunday, we went to a Cactus League game and then to an art show. I'd forgotten to eat and we'd been out and about since mid-morning, so by the time we were heading home, this little introvert was hungry and pretty much out of social steam.
We stopped off at an open house in my sister's neighborhood. Cool, said Jennifer. I'm always up for a little real estate, even if I am ready for a nap.
Oh, my heavens. If … (132 comments)

open houses: Real Estate Prospecting - Turning Cheese into Soul - Open Houses - 12/11/09 01:21 AM

After a week away (thank you Robin!), I'm back in the saddle, talking about turning Prospecting Cheese into Soul... Today's topic is the non-cheesy Open House.
First, allow me to pontificate for a moment that I believe the first priority of any open-house-giver is to attempt to sell that house. After all, someone owns that house and has hired you, or an associate of yours to care enough about his listing to try to sell it. And no matter what you tell a seller ahead of time, he really does expect the offers to start pouring in at 4:05. 
So, … (59 comments)

open houses: And Finally, the fourth reason to hold an Open House (even if you don't want to): - 04/19/08 06:16 AM
If you haven't been following this series, the following blog may seem kind silly, just FYI!
Reason One: It will make your seller happy Reason Two: You'll gather feedback from the public Reason Three: You'll become more familiar with your listing And Reason Number Four... You might sell the house.
Yeah, I know, fat chance, right? But it really shouldn't be discounted as a valid reason to hold the darn thing open for a few hours one Sunday. And, imagine, you might even double-end the sale if you get lucky enough to attract an unrepresented buyer who falls in love with your … (11 comments)

open houses: Yet Another Reason to Hold that Open House #3 (of 4): - 04/17/08 12:31 AM
Earlier this week, I started this little series on Why You Should Do at least One Open House (on your own listings) even if you think they're a "waste of time."
Why? Because...
It will make your seller happy
You'll gather feedback from the public
And... today's topic:
You'll Become More Familiar with Your Listing
How much do you really know about your listing? Chances are that you took a little tour with your seller on the day of your listing presentation and probably another one when you took your photos and measured the rooms. But you've probably never spent much … (20 comments)

open houses: Yes! Do That Open House! Reason #2 - 04/15/08 11:06 PM
Yesterday, I promised to chat some more about why an agent should hold his or her listings open, at least once. Something I didn't mention was that I'm only talking about YOUR own listings - not listings of other agents, although that's fine to do if you like (and I will talk more about this in a few days). No, I think you owe it to your seller to do it, yourself even, regardless of whether or not you think the open house will result in a sale.
Why You Should Do Open Houses Reason #2 (of 4):
You can gather … (26 comments)

open houses: No! Open Houses are NOT a Waste of Time! - 04/15/08 12:15 AM
Do you think Open Houses are a waste of time? The verdict is divided on this - some agents swear by them, others refuse to even consider doing them.
Well, I'm going to do my best to encourage you to do an Open House for each and every one of your listings - at least once.
So... here we go:
Why You Should Do Open Houses Reason #1 (of 4):
It makes your seller happy.
Don't discount the power of a happy seller. And don't let the Old Fogies tell you it's possible to convince a seller that Open Houses … (29 comments)

 
Jennifer Allan-Hagedorn, Author of Sell with Soul (Sell with Soul) Rainmaker large

Jennifer Allan-Hagedorn

Author of Sell with Soul

Pensacola Beach, FL

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