Selling Soulfully with Jennifer Allan-Hagedorn

Last Thursday, we did a little show in the SWS Virtual Studio about Mastering Your Market for Fun & Profit. The format was that my guest and I (thank you, Chiara Petro!) took turns sharing our tips for Market Mastery and asked the audience to vote on their favorites. (I wrote about the Favorit-es...

On Thursday, we held a show in the SWS Virtual Studio entitled "Mastering Your Market for Fun & Profit" where my guest Chiara Petro and I discussed WHY being a Market Master is something you might want to be and HOW to go about becoming one! My definition of being a Market Master is that if someo...

“The seller countered at $435,000 and said that’s his bottom line.” Well, shucks. I guess the deal is done, then. The buyers said they won’t go above $415,000, so there’s no point in wasting any more time on this negotiation. Uh, HUH? Never, ever, ever believe that anything is anyone’s bottom lin...

What's the #1 thing you can do to inspire people to think of you as a competent, professional real estate agent, one who is capable of handling their business and referrals with ease? Send out postcards every week? Perfect your elevator speech? Wear your REALTOR pin everywhere you go? Hand out yo...

Last week we did a little teleseminar show in the SWS Virtual Studio called "Using a Consultative Approach with Expired Listings," where we discussed a better way (IMHO!) to work with frustrated homeseller wannabe's than the traditional pushy, salesy nonsense that's preached as gospel in our indu...

Expired listings... potentially an incredible source of business, but for many agents, simply too tough of a nut to crack. After all, every other agent in your office is pursuing them, perhaps agents with longer track records or "better" sales skills than you feel you have. And you hate the idea ...

In March, we did a little show in the SWS Virtual Studio called "Getting Lucky in Real Estate" where I invited a few successful agents to join me in a discussion about what they've done (and continue to do) to generate business for themselves without really trying. Well, the registration and atte...

As you may know, SWS is now the proud owner of the Accredited Consultant in Real Estate® (ACRE) program and designation! Founded by Mollie Wasserman in 2006, the ACRE baton was handed over to me in late 2011, and in the months since, I've completely updated the program with a new look, a new appr...

I usually do my own teleseminar show announcements, but my guest BB beat me to it on his blog, so I'll just be lazy and reblog... So... see below... and join us tomorrow!   Short Sale Superstars Good morning folks, My friend Jennifer Allan Hagedorn, over at Sell With Soul, has invited me to parti...

"You have reached 850-xxx-xxxx. Please leave a message at the sound of the tone." That's the greeting I received yesterday when I dialed the phone number on the rider perched atop a For Sale sign. I wasn't calling to buy the house, but rather to let the listing agent know that her ...