seo guru: Testimonials: 3 Common Mistakes
- 01/22/15 03:55 AM
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials. Mistake #1: The (Perceived) Liars These are the testimonials that you look at and have no credibility whatsoever. They specifically mention what the business does (as if the client is keyword-stuffing for you); they don't include a picture, and they even eliminate the last name. If you saw this on my website, would you put any … (35 comments)
seo guru: Trulia Just Upped Their SEO Game (and so can you!)
- 09/11/14 07:29 AM
So today I noticed that Trulia changed it's link structure and Realtors who are interested in SEO should most definitely take note of the change. If you go to http://www.trulia.com/CO/fort_collins you will find yourself redirected to http://www.trulia.com/for_sale/Fort_Collins,CO This change is so new, Google doesn't have it indexed yet. Well, at least for Fort Collins and a few others I checked. I didn't check every city in the U.S. though, so your results may vary. (Comment below please.)
From an SEO Standpoint, This Makes Perfect Sense I have always been a proponent of parent-child pages. I've always thought it was a … (49 comments)
seo guru: Are Widgets Draining Your Google Juice?
- 07/21/13 07:54 AM
First, I realize that this article is controversial. There are many people that will disagree with what I'm about to write. Maybe even the majority of people that read this article will disagree with what I have to say- but when it comes to SEO (search engine optimization), if you are doing what the majority of people are doing (for SEO purposes), you're already doing it wrong. In the social media circles, and on several real estate blogs, I often read about the conspiracy that free real estate widgets will drain your website's power and pass it on to the widget … (59 comments)
seo guru: Real Estate SEO or RE SEO? They Are Both Important!
- 06/28/13 08:12 AM
When it comes to SEO- in this example, SEO for "real estate"- are you fully taking advantage of real estate related synonyms and acronyms in your search engine optimization efforts? There's a joke that SEO people tell: An SEO expert walks into a bar / pub / tavern / public house / restaurant / dive / club. That's it. That's the whole joke. Do you get it? It's All About The Synonyms and Acronyms If you search Google for "AZ SEO expert," you will find me on page one of Google, position #1. It's not a big deal. If you don't … (42 comments)
seo guru: WordPress Sites Easily Hacked: If You Use WordPress, Read This!
- 01/30/13 09:51 AM
WordPress sites can be hacked and all of your Google rankings destroyed, all without you knowing about it. That's right, somebody who reads this article, who currently uses Wordpress has already been hacked and doesn't even know it. First of all, I love WordPress. It's not that WordPress sites, in and of themselves, are particularly easy to hack, but if the user isn't active in maintaining his or her site, you will get hacked. Any site can get hacked. If you want to check your site (any website), right now, go here: http://sucuri.net and use the free tool. If it tells … (40 comments)
The SEO Guru offers white-hat SEO services and consultation from his home base in Phoenix, Arizona; but is a virtual consultant, via Skype, worldwide.
About Michael George
Michael George earned two bachelors degrees at Oakland University, in Rochester Hills, MI. One in Political Science and one in Management Information Systems. Michael George consults with professionals on their search engine marketing (SEM) efforts.
As marketers (and consumers), we know that testimonials are one of the most effective ways to turn prospective clients into actual buyers. Yet, as valuable as this marketing tool is, most websites do it ineffectively and some actually harm their own rankings with on-site testimonials.
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