search engine optimization: 20,000 Points - whew! - 07/14/07 11:26 AM
I think this one puts me over the 20K marker - took a while, but it's been fun :o)
I love Active Rain and meeting you all - I definitely will keep blogging here well into the future.  In fact I encourage all my clients, and others I meet in the real estate business to blog here.

search engine optimization: Another Real Estate Website SEO Tip of The Day - Title Tags - 07/09/07 11:47 AM
Something that is as simple as writing a good effective title can be more difficult than one might imagine - but here are a couple tricks to help out.
First you probably know that the title is one of the most important identifying factors that tells a search engine, and in turn the people searching what you website is all about - so being clear and to the point is essential.
Here are two tips:
Keep the number of characters in your title to 90 or under - plain and simpleTry to overlap keyword phrases...for example )a very basic example, but I'm sure you … (7 comments)

search engine optimization: Knowing When to hold 'Em of Fold 'Em - SEO Tip of the Day - 07/09/07 11:06 AM
One of the hardest things about the search engine optimization realm is know when to adapt your website due to changes in the search engine algorithms, but it's even harder to know when to not make changes and then act accordingly. Truly knowing when to hold steady and not make changes is (in my opinion) one of the hardest things to do in the space.
In the past couple weeks both Google and Yahoo's algorithms made some very serious changes (you may have noticed a lot of movement in the organic search results) - and this definitely affects all of us that utilize the internet as … (3 comments)

search engine optimization: Another Home Staging Website SEO Client Reports First Page Search Engine Results! - 06/30/07 11:08 AM
Congratulations to the home staging company, Nuances LLC (www.nuances,net) of Cape Cod, MA on total Internet domination in their geographical coverage area in the category of home staging.  Take a look at these results!
Yahoo:cape cod home stagingcape cod home staging companiesfalmouth ma home stagingsandwich ma home stagingeastern ma home staging companies
Google:cape cod home staging companiescape cod home stagingfalmouth ma home staging companiessandwich ma home stagingeastern ma home staging
MSN:cape cod home stagingcape cod home stagers
We love to tell you … (0 comments)

search engine optimization: An Upgraded Custom Optimized Real Estate Website May Cost Less than You Think - 06/23/07 09:54 AM
How much do you think this one was for one of our clients?
And you should see how it ranks on Google and Yahoo!!
We can develop these very quickly - and they are not the limiting out of the box solutions that don't rank very well that you get from so many other providers.  Get a website that works wonders for your business!

search engine optimization: Increase Your Web-Presence Through Relocation Network - 06/23/07 08:39 AM
As we know in the SEO realm, inbound links from quality sites is an important variable when organic search engine rankings are calculated. As it is everyone's goal to increase your website's presence on the internet, I thought I would share a well built and structured website with you that offers FREE link partners.
Americas Relocation Home Services
This site already ranks well for many searches, will continue improving its rank organically and considered to be a high quality website by the search engines as it has been optimized on many fronts already, and the SEO process and quality content building processes continue - so this is a great … (2 comments)

search engine optimization: When is it time to upgrade your website? - 06/23/07 08:28 AM
It's always hard to pull the plug on a real estate website that may have been cutting edge at one time a couple years ago, back as websites get fancier and new technologies emerge it may be time to snaz up your website.
Here's a good before and after example of one we just upgraded for one of our clients:
Framesets are on the out as well

search engine optimization: Google States: How can I improve my website's ranking? - 06/23/07 03:36 AM
As we all know, ranking highly on Google is the "ultimate" in internet marketing and web-presence since Google does have the largest market share of online searchers.  So pay attention as Google states: 
"The heart of our software is PageRankTM, a system for ranking web pages developed by our founders Larry Page and Sergey Brinat Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to play a central role in many of our web search tools."
PageRank Explained
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as … (9 comments)

search engine optimization: Another Real Estate Website SEO Client Reports First Page Search Engine Results! - 06/17/07 03:11 AM
Congratulations to Rosemary Quarato and here newly optimized Cape Ann Real Estate real estate website for Cape Ann, MA - a part of Gloucester Massachusetts - these are some incredible results!!  SEO working wonders...again!
Cape Ann real estate & Cape Ann Homes for sale

Gloucester real estate & Gloucester MA real estate

Beverly real estate

Cape Ann rea estate

Cape Ann homes for sale

Gloucester MA real estate

search engine optimization: SEO Tip of the Day - Search Engine Optimization for Real Estate Websites - 06/15/07 02:26 AM
Submitting your website:One of the first steps in the "right"direction to increase your website's traffic is to make sure your website is being found and crawled by the major search engines. Be wary of companies that offer to submit your website to 50 or 100+ search engines for $59.95 (or something like that) - many times they do not even submit your website to search engines that really matter in the United States, and they use what are called "robots" to submit your domain to many search engines (in this case, robots are programs that automatically submit your domain to websites - but the … (10 comments)

search engine optimization: Driving Traffic to Your Website - Tip of the Day - 06/13/07 10:53 AM
Once again I would like to tell you about the importance of high quality inbound links - no not those sites that you exchange links with that put all those "Sponsored Ads" above where they list you - the agent - most of those sites don't even rank well organically (naturally) on major search engines.  Here's a site you can exchange links with for FREE that does put a bunch of Ads BEFORE YOU - and that's truly intendsto not only provide a very high quality inbound link to your website (which can improve your website's ranking on the search engines), but intends … (16 comments)

search engine optimization: Real Estate Websites - SEO Tip of the Day - Mirror Sites Get Banned!! - 06/12/07 09:54 AM
As I rack my brain to try to always come up with something helpful, and of true value that you don't have to be a technology wiz to get and implement - which is not as easy at you may think - it came to me that sometimes I think too far forward on these SEO tips of the day - and here is one that many times could be overlooked and could cause your website to be banned from the major search engines:
Avoid Mirror Sites!!! - Now to let you know what this means in case you are scratching your … (14 comments)

search engine optimization: Website tip of the day - Don't Use Hidden Text and... - 06/09/07 02:04 AM
According to Google there are certain Things to Avoid - especially certain deceptive practices that can hurt your site since now the search engine spiders (or crawlers) know to look for them - for example:
Do not hide text by putting for example, white text on a white background - this will get you banned.Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.

search engine optimization: Absolutely the most important factor to a successful website - 06/08/07 10:22 AM
Give visitors the information they're looking for - According to Google:Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.
This is just one of the many steps to creating a successful website - but definitely the cornerstone.

search engine optimization: Real Estate Websites - How to Make a Ton of Dough - 06/06/07 09:14 AM
Here's the cut and dry version - 3 points:
Driving traffic (visitors) to your real estate website through developing a web presence (SEO/SEM, inbound links play a huge part)Keeping the visitor at your websiteand compelling the visitors to take a specific action and thus converting the visitor into a registration or customer (actions would be: call you, email you, register in your VOW/IDX online database)Converting the registered customer in an actual client and sale - CRM - how you manage your internet leads can cause you to convert from .05% of leads to up to over 20% of internet leadsThis is what … (2 comments)

search engine optimization: Ultimate Website Marketing - Appearing in Multiple Places on the First Page of Google Results - 05/29/07 06:19 AM
Every website owners dream come true - and some may ask how this is possible. Not so simple, although many claim they can do it, and that SEO/SEM is so easy - yeah right.  I admit it is not brain surgery, but it does take a certain level of commitment to achieve these types of results.It should be every website owners goal to not only appear in the top ranking results on the first page of the major search engines, but in multiple locations.
A fine example of where this can be seen is through a combination of SEO and SEM practices on … (2 comments)

search engine optimization: Why Website Visitors Leave Within 3 to 5 Seconds on Average, from a marketing and SEO standpoint - 05/29/07 02:05 AM
Most people surfing the net looking for something on average leave most websites within 3 to 5 seconds - and this is for a simple reason - they do not find anything compelling to make them stay.  What can you do about this?
In media, as the saying goes: "Give the people what they want" --> which is to view properties (lots of photos) and search for them
This holds true for websites an extension of the Internet as a marketing medium.
I can't tell you how many websites I see with intro pages, annoying music, and lots of fancy flash - which serves … (55 comments)

search engine optimization: SEO is not Brain Surgery - But who's got the Time? - 05/28/07 09:35 AM
I keep hearing the same thing over and over - SEO is not difficult - well at least for those that are not technologically challenged.  Even if you can figure it out through study and reading great posts like that of Brad Carroll, and constantly emerging SEO Tips of the Day - which I put out frequently - but the bottom line is:
Who has the time?
Realtors, Real Estate Brokerages, Mortgage Lenders, Home staging companies and more all hire web-marketing pro's to increase their organic ranking (SEO) and to build and manage their pay advertising (SEM) - among other services provided - … (4 comments)

search engine optimization: Importance of Inbould Links - 05/27/07 09:25 AM
According to Google: Make sure that other (quality & relevant) sites link to yours. Links help our crawlers find your site and can give your site greater visibility in our search results.
You might want to check out  - which is a site designed to connect buys and sellers with relocation experts. This site can serve as well as a high quality inbound link to your agent or agency website, increase your web-presence and help drive traffic to your site - all coming from a very relevant real estate services website for all agents and agencies interested in providing relocation services.

search engine optimization: #1 Page Rank on Google Isn't Necessarily the Best - 05/27/07 07:44 AM
Ask friends, family, colleagues - ask real estate clients (ask yourself):
"How many times when conducting searches on Google, or any other search engine for that matter, do you either skip right over the first couple results on the page as you scroll down looking for a match? Or they click on several different sites on the results page before settling on a site that works for you?"
"I know I do", is the most common answer people give when asked this question.  So the question becomes not only what is your page ranking, but what are you doing to keep people at your website (whether … (9 comments)


Michael Thomas

Real Estate Website Optimization

Scottsdale, AZ

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First SEO Consultants

Address: Scottsdale, AZ

Mobile: (508) 737-1986

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Internet consultants - We stand strong with our clients as partners and team members - their success reflects on our success. Here you can learn about Best Practices: Real estate website development, real estate website design, search engine optimization, real estate website marketing, search engine marketing, SEO, SEM, CRM, customer relationship management, IDX / VOW integration and best practices.



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