Oklahoma Insurance and Real Estate

Let me outline a situation that happens all too often in the loan process;  the customer has been pre-approved, the titlework is done, the appraisal has come in above the purchase price, everyone is just waiting on final approval and closing instructions.   Then, out of the blue there are problem...

 Medicare supplement insurance(also known as Medigap) should be a part of every insurance agent's portfolio of products.   In an increasingly competitive marketplace, the companies that succeed are ultimately the companies who are able to attract and retain their customers.   Our philosphy is "On...

I've always found that the best way to build a solid referral base is to not only build a relationship with your referral sources, but to make yourself and your services valuable to them.  In that spirit, I want to discuss a subject I briefly touched upon in a previous post.   In the simplest of ...

Longterm care and Medicare supplement products are a niche of the insurance business that is often overlooked but can have a monumental impact on your business.   Essentially, the long term care product can be compared to an umbrella policy in that it can protect the insured's assets in the event...

When I signed up on AR about a week ago, I could find myself at the bottom of page 4 on a Google search.   Since then, I've read about 7 or 8 extremely helpful--and generous--posts giving advice on how to increase your web profile and how to enhance your Google position for free.    Okay, since r...

In the next couple of weeks I'm rolling out a couple of interesting direct mail programs.   Traditionally, direct mail addressed to occupant has a response rate ranging from 0.25% to 3%, depending on a number of variable factors.  Direct mail that is personalized, addressed to a person, not to "o...

There is simply a staggering range in the quality, affordability, and structure of medical plans.  Since I'm a consumer and an insurance broker, I see this from a wide perspective.   Here's what I see:All group plans are not created equalI've had customers who were desperate to get on a group pla...

As some of you may already be well aware, there is a state program that is designed to subsidize a portion of the employer's cost of group health insurance.   Essentially, the program reimburses 60% of the employer's contribution to the employee's costs and 80% of the employee's spouse's costs.  ...

Is anyone out there using personalized URL (PURL) marketing with their direct mail campaigns?  The printshop that I use has been talking to me about this.  As I understand it, PURLS allows the direct mail recipient to go to a unique personalized landing page on your website where they can get inf...

My version of alternative marketing has been to increase my portfolio of products so I become my own referral source.   Specifically, I've branched out from mortgage lending to insurance brokering.    It's really a natural cross-sell----mortgage/homeowners insurance, mortgage/life insurance, medi...