new england staging: Holiday decorating when your house is for sale. - 11/07/10 01:40 PM
Selling a house during the holidays?
That is the million dollar question. Some Realtors like Elizabeth Weintrub advise “it’s hogwash”, while others encourage Sellers to list during the holidays. Regardless of the right answer, thematic decorating can make or break or break a holiday selling game plan.
When selling a home during the holidays, one might assume a very motivated Seller would be willing to do what it takes to sell their home. Any real estate professional will tell you that in order to sell you need a “ready, willing, and able Buyer”. But often times (especially holiday season) … (2 comments)

new england staging: Fatal Attractions In Home Selling: How to attract the right buyer for your home and avoid wasting time and money on preparations that don’t work. - 08/10/10 08:32 AM
You followed every “How to Prepare Your Home for Sale” list you could find online. You watched an entire season of HGTV staging shows. You cleaned the yard, fixed the door, re-painted the trim, removed the personal photos, cleaned out the closets, listed the house, put the fresh flowers in place, and what is the problem? 
In new construction, we help Builders market their product to a targeted audience based on Buyer Types. Many of the same strategies are used for fine tuning or staging re-sale … (0 comments)

new england staging: WHY SHOULD I DO A MODEL HOME? - 01/15/10 12:13 AM

WHY IS A MODEL HOME IMPORTANT? A model home is a silent salesperson. Merchandising is simply a way of packaging your product to your targeted market. Models are intended to influence home buyers by reinforcing their lifestyle desires, creating memory points and triggering their emotional hot buttons. This creates a sense of urgency in the buyer and solidifies their decision in choosing you- the Builder. Today's buyer can be considered a "be back" on their first visit if you consider over 90% of buyers will have seen the home online first. A typical buyer will look at 50 homes, starting online, weeding out … (2 comments)

Stayci Fast, MIRM (New England Home Staging®)

Stayci Fast


Boston, MA

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New England Home Staging®

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