real estate agents marketing advice: Your Toolkit Checklist - 10/27/09 04:22 AM
Question is - What's in your car? What tools do you carry with you in real estate. Whether it is nicely packed into a LL Bean canvas tote, in an actual toolkit, or just rolling around in the trunk of your car, we all have things we need in the day to day business of real estate.
Cable ties - They are handy in so many situations. From anchoring an open house sign to a pole so it won't fly away to making sure the brochure box is solidly attached. Use just one or chain them together to be as long … (4 comments)

real estate agents marketing advice: Direct Mail Marketing - The Personal Touch - 01/28/09 07:26 AM
Direct mail has to be one of your lead generation tools. A consistent drip campaign reminds your database that you are in the real estate business. That being said I would rather have you contact 50 people regularly than 500 people once a year. A nice personal letter can go a long way in building rapport with old and future clients.
Keys to a personal touch in direct mail are simple
Always mail merge their name directly into your letter. No "Dear Resident" or "Dear Homeowner" Hand address the envelope. Mailing labels are cold and impersonal. If your handwriting is not … (6 comments)

real estate agents marketing advice: Commit to Your Seller Real Estate Client in Writing - 01/28/09 03:08 AM
Commit to your client - in writing. Customize this powerful tool to fit your Unique Value Proposition. Stop short of anything you know you won't be able to accomplish. Best rule is to "Under Promise and Over Deliver"
My commitment to you:
Full time effort on your behalf Weekly updates on the status of your home Complete research data and Comparative Market Analysis Regular updates on the current market Preview properties your are in competition with Provide you with marketing information to improve salability of your home Home staging and showing tips Clear and attractive photos Complete room measurements Write advertising … (5 comments)

real estate agents marketing advice: You think you have nothing to blog about? - 01/28/09 02:30 AM
Do you ask yourself some version of this question on a fairly regular basis. I suppose when in doubt you can always fall back to blogging about your listings but I have never really felt this was a good blog. Always seems like more of a Postlet activity. Blogs I have found that work for me when I know I have nothing to write about is what has sold in my local market. People are very interested in what has sold and for how much. Simple and informative. But lacking in some way.
But keeping in mind that content is king on the internet you … (14 comments)

real estate agents marketing advice: Saying Thank You is Easy and Profitable! - 10/20/08 10:48 AM
My Mom always encouraged me to say "Thank You" and she was definitely right! It only takes a few moments to send a Thank You note and the good feelings it spreads can go farther than you can ever imagine. So stock up with a stack of simple Thank You notes and a roll of stamps to take your business to a higher level.
Here are some easy reasons to say Thank You today -
Thank You for talking with me on the phone today. Every phone call should be followed up with a Thank You note.
"Thank You for chatting … (73 comments)

real estate agents marketing advice: Marching through the March Holidays - 03/18/08 07:30 AM
March comes in like a lion and goes out like a lamb. Named for the Roman God "Mars", there is much more to do this month than just the wearin' o' the green. How about holding a seminar event for National Women's History Month or Poison Prevention Month. Volunteer or give blood to honor the American Red Cross. Here is an easy one - buy lots of Girl Scout cookies.
Monthly Observances
National Deaf History Month
Feminine Empowerment Month
Foot Health Month
Frozen Food Month
Irish-American Heritage Month
National Mental Retardation Awareness Month
National Women's History Month
Music in Our Schools Month
National Peanut Month
Poison Prevention Month
Red Cross Month
Holidays with Changing … (6 comments)

real estate agents marketing advice: Are You a Marketing Specialist or General Practioner? - 02/19/08 12:28 AM
Focus your marketing campaigns by finding your niche. After all you wouldn't go to a tax lawyer when you need a real estate lawyer to write a deed. So why be an "everything" agent when you can carve out your piece of the market to dominate. Wouldn't it be great if anytime someone thought of luxury homes yours was the first name that came to mind? Or you were known as the area condo expert? You can come up with a lot of examples for any area of what makes it special. Creating specialized web site is so easy today you can … (9 comments)

real estate agents marketing advice: Anniversary Cards to Celebrate Home Buying Anniversary - 01/21/08 01:08 AM
We are always looking for another way to remind our clients that we are still in the business and to ask for referrals. One of the best ways I have found to generate a phone call from a past client is to send them an anniversary card to celebrate the day they bought their new home through me. As the years go by this list gets longer but it is a great way to stay in touch.
There are several ways to set up a tickler file for this mailing. One simple way is to keep a separate calendar that you write … (19 comments)

 
Shannon Aldrich, NH & Maine Real Estate Seacoast (Keller Williams Coastal Realty)

Shannon Aldrich

NH & Maine Real Estate Seacoast

Rye, NH

More about me…

Keller Williams Coastal Realty

Office: (603) 610-8500

Mobile: (603) 502-7660

Email Me

Sharing perspectives about living in the New Hampshire Seacoast & Southern Maine area from a native professional real estate consultant. Marketing ideas for other real esate agents that can be used in any market.


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