facebook: Have you backed up your Facebook Profile? - 03/21/11 07:49 AM
Facebook is becoming an increasingly important part of the marketing plan of many real estate agents.  Yet, Facebook marketing comes with some inherent risk. Mainly, you don't control the site. You put a lot of information into the site, but should you be in violation of the terms of service (you don't have two profiles do you?), or you just happen to be a victim of a glitch of Facebooks evolving platform (I heard a few stories of people's fan pages that suddently disappeared, before reappearing during the February pages upgrade that Facebook did), you run the risk of suddenly having … (6 comments)

facebook: Add Facebook to Your 2011 Marketing Plan - 12/23/10 03:56 AM
When I started with my Pixel Coaching December Tip-A-Day program on December 1st, I had no idea that Mark Zuckerberg, Founder of Facebook, would be named Time Magazine's Person of the Year. This nod to the leader of Facebook not only speaks to the impact that Facebook has on the current culture, but I think also says something about how important Facebook is going to be in the years ahead.  NOW is the time for you to start understanding how this platform can be appropriately utilized to help build real estate business for you. If you are doubtful, check out these … (10 comments)

facebook: Is Lead Caputure Part of Your Facebook Page? - 11/29/10 01:55 PM
I just released a new post over at Agent Applause where I praised REALTOR Megan Ruiz for her integration of the Constant Contact Facebook app with her Facebook business page.  Here is what visitors see when they first go to her page:

Megan does several things right here:
She has a system (Constant Contact) for collecting client and prospect email addresses   She has a Facebook business page that she regularly updates (check out my prior Active Rain post for further details about which Facebook tool she is using so effectively) She has customized the default landing tab of her page … (10 comments)

facebook: Ready to Grow Your Business on Facebook? Understand the tool first. - 11/27/10 06:27 AM
I often find that Realtors are confused about how to best build business with Facebook.  The confusion stems from the fact that as a user, Facebook is a very easy platform to navigate.  It isn't hard to figure out how to create an account, connect with friends, and socialize - 500 million+ people have gotten that far.  But far fewer are effectively utilizing Facebook as a marketing medium.  And, I was stunned when at the annual California of Realtors Expo this year, Executive VP Joel Singer showed a slide that indicated that only 5% of California Realtors were utilizing Facebook as … (17 comments)

facebook: Realtor Facebook Fan Page Strategy Attracted 7,000 Fans in 16 Days - 03/04/10 01:39 AM
Realtor Dale Chumbley started his Facebook Fan Page on February 17th, 2010.  Today is March 4, 2010.  That means in 16 days, Dale has managed to attract 7,060 fans (as of this moment) to his Facebook fan page.  Amazing!  And the growth does not seem to be slowing.  I wrote a post on his strategy this week and at the time, he was just at 6,000 fans.  In the time it took to write the post and get it up (3 days) he had added another 1,000 fans.  Clearly he is doing something right.  I think Dale has perfectly executed many … (9 comments)

Stacey Harmon (Harmon Enterprises)

Stacey Harmon

Newport Beach, CA

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Harmon Enterprises

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