real estate marketing: Is Lead Caputure Part of Your Facebook Page? - 11/29/10 01:55 PM
I just released a new post over at Agent Applause where I praised REALTOR Megan Ruiz for her integration of the Constant Contact Facebook app with her Facebook business page.  Here is what visitors see when they first go to her page:

Megan does several things right here:
She has a system (Constant Contact) for collecting client and prospect email addresses   She has a Facebook business page that she regularly updates (check out my prior Active Rain post for further details about which Facebook tool she is using so effectively) She has customized the default landing tab of her page … (10 comments)

real estate marketing: Ready to Grow Your Business on Facebook? Understand the tool first. - 11/27/10 06:27 AM
I often find that Realtors are confused about how to best build business with Facebook.  The confusion stems from the fact that as a user, Facebook is a very easy platform to navigate.  It isn't hard to figure out how to create an account, connect with friends, and socialize - 500 million+ people have gotten that far.  But far fewer are effectively utilizing Facebook as a marketing medium.  And, I was stunned when at the annual California of Realtors Expo this year, Executive VP Joel Singer showed a slide that indicated that only 5% of California Realtors were utilizing Facebook as … (17 comments)

real estate marketing: More Wordpress Sites for Realtors to Review & the Behind the Scenes Elements that Make Them Succeed - 10/18/10 05:30 PM
I've just returned from speaking at RE BlogWorld where I (and Ricardo Bueno) presented on Innovative Real Estate Blogs and Their Secret Plugins.  In the presentation, we highlighted 27 real estate blogs, all built in Wordpress, that serve as great examples for real estate agents as well as mortgage, title, and escrow professionals to model their web presence after.
The websites illustrate the leading real estate themes (I advocate agents go with a premium theme if they want to do it themselves...the investment is well worth it in terms of support forums and ongoing development invested in the theme as Wordpress … (0 comments)

real estate marketing: Wordpress as the Foundation for a Real Estate Website - Examples to Model After - 07/21/10 01:03 PM

At the recent Inman Real Estate Connect Conference in San Francisco, Wordpress continued to gain visibility as the modern platform for real estate websites.  A full half day workshop was dedicated to the platform and it's use in the real estate space.  Over at Agent Applause, I'm continually on the look out for great examples of Realtor websites built on the wordpress platform and a recent post highlighted Realtor Amanda McMillian's Chicago Home Partner's Website as a great example.  I've also highlighted the Good Life Team's wordpress website which is the online foundation for Krisstina Wise's brokerage and is part … (30 comments)

real estate marketing: Realtor Facebook Fan Page Strategy Attracted 7,000 Fans in 16 Days - 03/04/10 01:39 AM
Realtor Dale Chumbley started his Facebook Fan Page on February 17th, 2010.  Today is March 4, 2010.  That means in 16 days, Dale has managed to attract 7,060 fans (as of this moment) to his Facebook fan page.  Amazing!  And the growth does not seem to be slowing.  I wrote a post on his strategy this week and at the time, he was just at 6,000 fans.  In the time it took to write the post and get it up (3 days) he had added another 1,000 fans.  Clearly he is doing something right.  I think Dale has perfectly executed many … (9 comments)

real estate marketing: Realtor Niche Blog Example To Learn From - 03/02/10 09:21 AM
The second I saw Kathy Sperl-Bell's website ActiveAdultsDeaware.com I knew it was a brilliant example of modern agent niche marketing.  The focus of her website is outstanding and speaks so clearly to her consumer.  I critique her site further in my article Realtor Blog Reflects Outstanding Niche Marketing.  What I didn't mention in the post that I think is so relevant, particularly to the Active Rain Realtor crowd, is how effective her site executes on the promise that web 2.0 strategies can help you to attract the type of consumer to you that you WANT to work with.  No doubt about … (2 comments)

 
Stacey Harmon (Harmon Enterprises)

Stacey Harmon

Newport Beach, CA

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