ebook: Publicity, Pay or Play... either way it's gonna cost you!
- 10/18/10 06:22 PM
Years ago, while still donning my Communications and Public Speaking cap, I had the privilege of writing a chapter in a compilation book. As a marketing professional, I was asked to deliver some content on Media - how and when to purchase flights, radio vs. in-print costs, apples to apples oranges to oranges etc. As an Adult Education instructor at Red River College I had just completed writing the curriculum for a course on Media Buying, along with a 100+ page student workbook. This should be a breeze' I figured, noting the Editors has asked for a mere 15 pages of (3 comments)