tide: LoveMarks
- 11/16/10 02:27 AM
A LoveMark is a Product Service or Entity, that inspires Loyalty Beyond Reason. Written by Kevin Roberts, CEO of Saatchi & Saatchi, LoveMarks - The Future Beyond Brands- took the Branding frenzy and lit it on fire. Elevate your brand, Suddenly Branding was no longer the target (unless, of course you are Target - and they, naturally became a LoveMark!) as individuals, companies and corporations sought the LoveMark status. Companies who leapt onto this blazing comet include Papers, Volkswagon, Tide, Nescafe', Starbucks. You know them. When you see their logo a warm and fuzzy feeling spreads throughout your body. Drivers Wanted. Yeah.... … (0 comments)
A LoveMark is a Product Service or Entity, that inspires Loyalty Beyond Reason.
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