real estate market knowledge: Neighborhood Expertise: The Killer USP for Real Estate Agents & What We REALLY Sell
- 01/31/14 12:18 AM
WARNING: I am a little riled up after reading, "The fallacy of the agent as ‘neighborhood expert’" by Hank Miller on Inman News... Consumers don't really need us to find a house to buy any more. Thanks to the Big 4, homes are listed all over the Internet. But what we, as real estate agents, still have to offer the consumer in a real estate transaction is local market knowledge and expertise. It is one of our few remaining competitive advantages! I agree that just living in a neighborhood doesn't make you an expert. And sure, there is plenty of data available on the … (37 comments)
WARNING: I am a little riled up after reading, "The fallacy of the agent as ‘neighborhood expert’" by Hank Miller on Inman News...
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