staging: National Staging Confefence Coming Soon We Need Some Input - 05/07/09 02:16 AM
Great news!  We have secured the Treasure Island Hotel and Resort in Las Vegas Nevada January 24, 25, 26 2010 for our National Staging Conference.
We are sensitive to the economic situation of our membership and we would like to get some feedback on exactly how long you would like your convention to be. In addition we need to know if there is still enough interest in order to organize an event of this size and expense.
Please click here to answer a few questions that will help us determine where we go from here. You will not have to be a RESA … (20 comments)

staging: RESA has pledged to support Earth Hour and we need your support - 03/24/09 08:26 AM

Climate change is one of the most serious problems facing our world today. On Saturday, March 28, 2009, at 8:30 pm, tens of millions of people throughout the world will turn out their lights to make a statement of concern about the future of our planet as part of Earth Hour, an event led by the World Wildlife Fund.
RESA has pledged to support Earth Hour and are inviting all our members to take part in this historic and inspiring event.
Earth Hour got its start just two years ago and is now the largest event of its kind in … (6 comments)

staging: Staging Trends Magazine E Marketing Tool for Stagers - 03/03/09 06:05 AM is the Staging Industries first e-Magazine brought to you by the Real Estate Staging Association in partnership with Commercial Net, Inc. a private label magazine publisher for has been re-labeled as Staging Trends e-Magazine and is the ONLY online magazine for the homeownership marketplace that you can re-brand to your company. We manage the magazine's core content and give you the ability to personalize it with your content through personal pages and other features. It is a mutually beneficial relationship that can help your business thrive.
You can use your Staging Trends Online Magazine to effectively "build … (9 comments)

staging: MIRRORMATE FRAMES -RESA 2009 PRODUCT OF THE YEAR - 01/28/09 09:54 AM

MirrorMate Wins over North America's Real Estate Staging Trade Association
Real Estate Staging Association (RESA) announced that MirrorMate® frames is the winner of the "RESA 2009 Product of the Year Award."Next to paint, one of the most inexpensive, high-impact changes a homeowner can make to update a bathroom is adding a MirrorMate® frame to the bare, plate glass mirror found in so many suburban homes.  It can give the entire bathroom an updated, finished look with character, style and ease - at a price that is affordable. 
Professional Real Estate Stagers take on huge goals to get a … (11 comments)

staging: Shell Brodnax is on the radio TODAY CALL IN and Ask a Question at 12:00pm MST, 11:00AM PST, 1:00PM Central, 2:00PM EST - 01/02/09 03:21 AM
Be sure to listen to "Stagers in the House" live on KFNN 1510 AM and, airing today at 12noon during the ‘Talk Real Estate' hour! So listen, call in, and learn more!
Today we have Shell Brodnax, President/CEO of RESA, Real Estate Staging Association reflecting on how the Staging Industry has grown and helped Realtors make more sales and more money in a very sluggish economy.  We will also discuss the plans for an even more successful 2009!  Call in and give us your feedback on how successful staging is working in your market.  1-800-293-5366
Click here and listen … (6 comments)

staging: RESA Staging Industry Award Nominees Announced - 12/28/08 04:09 PM

The Nominees for RESA Rookie Stager of the Year are:  
RESA congratulates and recognizes each person for their contributions to our industry.  Our Industry Awards are a wonderful way to give back to the Staging Industry as a whole and to recognize some amazing people.
The Nominees will be reviewed by a panel of Industry Professionals and the winners will be announced at the end of January 2009. Industry Awards-2008 Winners

staging: Got an IRS Audit? I did! - 10/17/08 06:47 AM
I was notifed about 8 weeks ago of my impending audit and I set my date to  go in. I will share what happend and some tips to help others avoid some of the collecting of data issues I had to face. 
Keep your receipts!!! this is where I lacked. SO I had to get my bank statements in order to prove my expences. TIP: Collect your receipts as you go. Keep a file for personal and business. Write on the receipt what you used it for if its not obvious. Don't loose receipts. There is a new program call Neat … (49 comments)

staging: Is your state represented in the SIF Round Tables? - 10/14/08 06:14 AM
It is not too late to step up to facilitate a Round Table Meeting in your area.  The process is very simple and it gives your area a chance to be heard by giving your feedback on critical industry issues.
Currently these are the states that do not have any round tables:
Nevada, Idaho, Utah, Montana, New Mexico, Wyoming, South Dakota, North Dakota, Nebraska, Okalahoma, Iowa, Missouri, Arkansas, Mississippi, Alabama, Tennessee, Kentucky, North Carolina, Wisconsin, Vermont, Maine, CT, (many of the New England states may be attending NJ)
We still have a few RT's to post on the schedule but not … (6 comments)

staging: A National Staging Convention Coming Soon - 09/09/08 02:54 PM
RESA is listening to all of you. We are having an overwelming amount of requests to host an all inclusive convention so we need to get some specific feedback from you in order to make that happen.
If you would take this short survey to give us some feedback on exactly what you want then we will compile the results and then we will be able to make some decisions. As with traditional RESA philosophy all are welcome to give their input on the survey and to attend the convention. Thank you so much for the feedback!!
Click Here … (26 comments)

staging: Statistics for FREE - 07/24/08 11:03 AM
I have been asked many times this week about a recent survey that has been circulating in the industry by an industry unknown. I have not had any answers until now and I wanted to share those with everyone. RESA attempted to make contact with the person that was circulating the survey for a few reasons: 1. To find out why they were doing a survey 2. if they were on the up and up offering any assistance as the trade association for professional stagers.  Our attempts to make contact were not returned. What we have been able to find out … (12 comments)

staging: Happy Birthday RESA!!! - 04/18/08 08:41 AM
The Real Estate Staging Association celebrates our First Birthday! We have come along way in just one short year and I thought I would recap some of our accomplishments and thank those that have helped us get there.
Accomplishments:                                                                                                                                                         Vista Print 10% discount and ZERO upload fees for RESA Members through the RESA Vista Print special website. Vitallia Insurance- discounted application fee, 2 Chapters, 3 State Presidents, 4 Regional Vice Presidents, 49 members first two weeks,  CSP Sponsorship and Connect Utilities deal,started tracking statistics, 5 chapters forming, Nearly naturals discount, New Logo and Tag line, 4 State presidents, 9 RVPs, 600 members, … (14 comments)

staging: RESA Rally in Colorado - 04/10/08 02:39 PM
We are having a RESA Educational Rally Friday April 25th. I hope any Colorado stagers can join us. We will be learning about:
• How to successfully expand your business by networking
• How to use networking as a marketing tool
• Q&A on the Staging Industry
                 And much more...
Date : Friday - April 25, 2008
Time: 1:00 pm  to 4:00 pm
Pineapple Interiors
15350 E Hinsdale Drive, Unit A
Centennial, CO 80112
Admission: Free
Register online click on the event calendar and click on April 25th.

staging: Stager Idol Final Five Contestants - 04/03/08 10:35 AM
Well it's finally here!! The Celebrity Judges have reviewed the top ten finalists and chosen the final five finalists. Here they are below also visit to review their projects. 

staging: How RESA Chapters Benefit their members - 03/01/08 01:19 PM
RESA chapters have a board, President, President Elect, VP of Membership, Secretary and Treasurer.  This group of people organizes the chapter events and run the meetings.  Chapters can also have committees. Committees work on fund raising, education and anything else that comes up.
RESA chapters meet once a month as a business resource meeting.  This is typically a luncheon or brunch with a speaker.  There is a fee to get to get in and that fee covers the meal . Any money left over goes into the chapter fund.
Each meeting has a speaker. Typically, the education committee comes up with … (8 comments)

staging: How to have a staging business and make a PROFIT!! - 02/27/08 04:50 AM
San Francisco Bay Area Stagers!!! You all have staging businesses but are you making a profit? Do you have a great business plan? Are you expanding each year? Are you utilizing all of your potential? Do you realize what your potential is? Do you tap into your resources? Are you almost there? Are you light years away?
If any of these statements apply to you then I have the perfect seminar for you:
Kym Hough, CSP of Staged to SELL
Expert Stager and Marketing Guru
5 years staging, 5 years making a profit, Over 500 homes personally staged!
How to have a staging business … (24 comments)

staging: Stagers getting MORE training, What a great idea - 02/22/08 06:31 AM
I had the great pleasure this week to be able to travel down to the SF Bay Area to present Christine Rae with the RESA Staging Industry Innovator of the Year Award.  I was able to surprise Christine with the presentation and she was gracious enough to allow me to address her class for a few minutes regarding the benefits of RESA and why its important to support your trade association.
What an amazing surprise when I walked in the room and saw, Lori Polk,  Maureen Bray, Lachelle Johnson, Kym Hough, Lisa Dickson (stager idol finalist) and Terrylynn Fisher. 
I wanted … (18 comments)

staging: Stager Idol Top Ten - 02/18/08 09:17 AM
Congratulations to everyone that made it to the TOP TEN!! You are moving forward to Stage TWO of the competition.    
Thank you to everyone that participated the results were very close!
The top ten will go on to compete for
Over $12,000.00 in CASH and PRIZES!

staging: Stager Idol Interviews - 02/12/08 08:06 AM
HI everyone-
Stager Idol is well underway and we are very excited to announce our Stager Idol Interviews. Please visit our blog at you can listen to the interviews and even make comments etc.
Not all of the interviews are done but many are up.
I know all the Idols would love to hear from you and its nice to get out and support our peers. The more we all comment, blog and market this competition the more exposure we get for our industry. Have Fun!

staging: Staging Legislation/Standards Create it Don't Wait for it - 02/09/08 04:52 AM
I was just asked to comment on and blog about a post that Julianna did last year and the subject came back up this week. please see her blog Legislation that could effect your staging business 
Here are my total thoughts:
This is WHY a member run trade organization is so important. I hear a lot of people say the words we are NOT regulated.  While technically that is true I prefer to use the words we are SELF regulated.  One of the main objectives for RESA that is wanted by the members and stagers in general is to set standards. When we … (9 comments)

staging: Stager Idol is not just for vacant stagings - 01/29/08 08:34 AM
I just wanted to post a quick note to let everyone know that Stager Idol is NOT just for vacant stagings.
The photos are judged on their own merit not against each other. It's the "transformation" and the "WOW Factor" that is being looked at independently.  So a lived in home can have an amazing transformation and that is how the first round is being judged by the public.
The rest of the rounds are also judged independantly and considering the circumstance of each job.  the judges are not weighing this project did better than that project etc. Each project will … (2 comments)