mortgage marketing: Happily Married Online: Blog and Website - 08/22/11 04:35 PM
Real Estate professional's online strategies vary, but one rule remains constant: If you only offer a blog and/or social media websites, your online credibility suffers.  
Branding yourself as an individual is important, and offering valuable information to viewers helps, but the final step in gaining a true follower is directing visitors from your blog to your professional website, where there's valuable professional information they are searching for and web tools they want to use. 
Don't get me wrong, your blog, glimpses of your personal life, and pics of you with your family are important parts of the equation, but in the end, … (9 comments)

mortgage marketing: Mastery Business Plan in Vegas November 2011 - 06/28/11 02:59 PM

As a partner of Mortgage Success Source, we get to offer you $150 off your Mastery Business Plan! Discount code is MORSYSTEMS Don't miss out this year, be armed with YOUR business plan for 2012 and act on it! The MorSystems Team Mastery Business Plan: … (0 comments)

mortgage marketing: Track your results ~ why you need Google Analytics ~ why not, it's free! - 06/06/11 02:02 PM
Knowing the details of your website traffic is a must, especially to track the results of a marketing campaign. As a mortgage website provider, I must say that we too use this amazing tool to track our website traffic, and recommend it to our clients.
What is Google Analytics?
Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. We use this tool to see how many visitors come to our website on what days, where they came from, (if they directly typed in our website address, if they came … (5 comments)

mortgage marketing: Free e-mail marketing at its finest, yes, it's for YOU! - 04/20/11 03:04 PM
So if you're on activerain there's a good chance you've thought about email marketing but maybe you just didn't know the benefits. I'm here to tell you, email marketing brings me more roi than any postcard, magazine ad or tradeshow I've ever done. 
Companies like iContact and Constant Contact make it easy to email your clients/prospects/referral partners with quality visually stunning emails. I personally have used Constant Contact for years to send our clients newsletters and our prospects updates. They now have competition with iContacts new offering: 
A free version of their services if you send to a list of 500 … (8 comments)

mortgage marketing: If your email were a novel, great advice for your emails - 04/08/11 06:01 AM
If Your Email Were A Novel by Mike May
Writers embarking on a new work do not just sit down at a keyboard and start pecking out the great American novel. Storytelling is a craft, and the act of actually writing a novel is usually preceded by months of researching, planning, sketching and vetting. And after the writing the editing begins, a task as onerous and essential as the initial pen to paper -- er, pixel to screen.
There is a lot of process and training required to elevate writing to art. Yes writers have a gift, but it's a gift … (0 comments)

mortgage marketing: Website no-no's - 04/06/11 11:33 AM
Mind Your Business: Does This Website Make Me Look Fat? APRIL 4, 2011 | By Jeanette Mulvey, BusinessNewsDaily Managing Editor
There are certain questions you already know the answer to before you even ask. Do these pants make me look fat? Is my new haircut too short? What do you think of our new website?
Oh, the tangled web we weave. If you could answer honestly, how often would you actually say, “Who designed that? Your third-grade intern?” While mobile and tablet advertising and social media engagement are all the rage, many small firms still haven’t mastered the art of creating … (7 comments)

mortgage marketing: Brand Yourself Now before it's too late - 09/17/10 08:58 AM
With all that is currently happening to mortgage brokers, loan officers, lenders, and legislation, you must take a few steps now to possibly save your client base in the future. I see a trend with loan officers where they have to change mortgage brokers, switch companies, or join a branch.
What happens to their clients after that move can be devastating. You see, they've been using the company email address, and directing clients to the company website. What now? They've moved, their website is down, and their email doesn't work. Their old clients now think the worst.
My suggestions for individual … (1 comments)

mortgage marketing: Referral Partners - grow their business - 08/18/10 06:40 AM
Companies know that it costs less to retain a current client than it is to obtain a new client.The same goes for referral partners! How do you help retain your current referral partner relationships? No really, I want to know! Here are some of my suggestions:
Your referral partners need to feel reciprocated, if you don't refer to them, why should they refer to you? Refer to your partners who refer to you.
They want to feel appreciated and thought of, so be sure to actively keep in contact with them, be genuinely interrested in their lives and offer them ways … (0 comments)

mortgage marketing: Social Media ~ the current buzz word - 07/01/10 07:12 AM
Social media is a must, but where do you direct prospects from there? Do you generate leads straight from social media? Do you direct them to your professional website? YES you absolutely need to direct prospects from your social media, whether it is activerain, facebook, linkedin etc. etc. TO your professional website where all the fluff is stripped away, and your credibility in your industry can increase in the minds of your prospects. Social media is great for getting found in google searches, getting in front of the faces you normally may not have access to, and for prospects to do … (0 comments)

mortgage marketing: Branding yourself can make or break your future income - 03/30/10 07:31 AM
With all that is currently happening to mortgage brokers, loan officers, lenders, and legislation, you must take a few steps now to possibly save your client base in the future.
I see a trend with loan officers where they have to switch mortgage brokers, change companies, or join a branch. What happens to their clients after that can be devastating. You see, they've been using the company email address, and directing clients to the company website. What now? They've moved, gotten a new company website and a new email address. How will their clients find them now?
My suggestions for individual … (7 comments)

mortgage marketing: Mortgage Brokers: you have an advantage over big banks, use it! - 01/28/10 07:29 AM
Brokers, you have an advantage over big banks if you give some freedom to your loan officers. Use it! Most of the large banks don't allow their loan officers to advertise ~ this means no individual website, no postcards, etc. for  the bank LOs. Too bad for them, but this is great for you!
If you're a broker and have a team of loan officers, how do they actively market themselves? Use this advantage and let your team advertise themselves as individuals. They really should be, it's better for your business when they do so.
Get your loan agents to bring … (3 comments)

mortgage marketing: Barry Habib is speaking in Monterey, CA and I'm hosting him! - 11/04/09 05:23 AM
So I had to write a blog announcing Barry's seminar in my home town. We're sponsoring the event and we picked out the coolest spot, a hawaiian steakhouse restaurant!!
This seminar isn't about appeasing upset loan officers with rounded edged it'll be ok speech. This seminar will teach loan officers to actually know what they are doing, know what they are talking about, and better evaluate where they think the market it headed in a short term and long term way.
He'll also be touching on new regulations and changes in the mortgage industry, so many people have questions, and Barry … (2 comments)

mortgage marketing: Keep your website up to date - 08/25/09 11:18 AM
Your website needs to gain you credibility. It needs to stay fresh to do so.
Have a spot on your homepage where you announce new rates, new programs, new announcements that will be of interest to your prospects and referral partners.
Just like your blog, update it often. Perhaps it's dated with a teaser headling that links to a custom webpage with more detailed information.
To help your search engine rankings, always throw in a keyphrase or two in your updates. A good example of a keyphrase would be, "We specialize in Sacramento homes, interest rates are low, so take advantage … (0 comments)

mortgage marketing: Answer the question "Why should I choose you?" - 03/11/09 07:19 AM
In my last blog I talked about branding yourself as an individual.
Part of that is answering the question for potential clients and referral partners, Why should I choose you?
Why should they choose you? 
Do you close loans on time every time?
Do you offer more programs and rates than competitors?
Do you have the experience required to be trusted with someone's largest purchase of their life?
There are many reasons someone should choose you, but if they don't know those reasons, you haven't answered their question.
 
A Nugget for you to apply to all your marketing and … (0 comments)

mortgage marketing: If rates DO drop to 4.5% are you ready? - 12/04/08 10:27 AM
If rates DO drop to 4.5% next week, are you ready to capture a flood of clients? Do your clients have a way to apply with you online when they get home late from work?
The US Treasury may buy up mortgage-backed securities from Fannie Mae and Freddie Mac to maniplate the supply and hit a target rate of 4.5%. 
If this happens, guess what, the TODAY show and your local newspaper will blast stories that NOW is the time to refinance and to run to the nearest (probably bank) but hopefully they mention mortgage broker and loan officer too this … (14 comments)

 
Shelly Whitworth (MorSystems.com)

Shelly Whitworth

Carmel, CA

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MorSystems.com

Address: PO Box 1863, Seaside, CA, 93955

Office: (831) 275-0143

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