Are your listings readily available when buyers call to schedule showing appointments? It would be a shame for you to put forth all of the effort to sit-down with sellers, get the home priced right to compete with neighboring listings, and market the home to generate a buzzing interest …only to l...
” Is my house overpriced? “ It’s a question that crosses every seller’s mind at some point if they’re attempting to sell their property. Properly pricing a home to sell can be tricky, especially if a seller is trying to sell in a slow market or if their home value has depreciated since they purch...
A listing agent is not the only person that should be motivated to get a home sold, although sometimes this appears to be the case. As a result, listing agents may find themselves struggling to convince a seller to make changes (like price reduction or repair) to get the home sold. Do you know ho...
Ever wonder if the registration requirement is hurting the search volume on your IDX website? Visit a variety of real estate websites and you will quickly find that it’s a common practice to require visitors to submit their contact information before being able to search for listings. With good r...
Do you keep a close eye on customer satisfaction? Large companies do, your competitors do it… you should be doing it too. (Full post)
We all know that Realtor websites can pull in a decent amount of sales leads. With NAR’s 2009 Profile of Home Buyers and Sellers reporting that 90% of home buyers using the internet as a source of searching for a home, you have to be crazy to not have your own Realtor web site up and running. Whi...
Think back to when you hosted your last open house. How was the turn out? Did you manage to muster a crowd of potential buyers or did you wind up out front, flailing your arms trying to draw some sort of attention to the house (and have people questioning your sanity in the process)? (read full p...
Following up with leads and clients is crucial for real estate agents, but many often find themselves failing to keep in touch. Due to the heavy referral-driven nature of the real estate industry, slacking off with follow-up can result in a loss of referrals, sales, and therefore income. With th...
As a seller’s agent, you know the importance of having a real estate listing presentation that will blow your competition away and leave you as the victor. An easy way to “wow” your sellers is to sprinkle any technology under your belt into your real estate listing presentation to show potential ...
REALTOR® Referrals are the shiny trophies that every REALTOR® dreams of collecting after a closing. Why? Because a REALTOR® referral is someone that’s already expressed interest in buying or selling a property and have been referred to you by a friend or colleague and therefore have some trust th...

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