I admit it. The term “viral marketing” is offensive. Call yourself a Viral Marketer and people will take two steps back. I would. “Do they have a vaccine for that yet?” you wonder. A sinister thing, the simple virus is fraught with doom, not quite dead yet not fully alive, it exists in that nethe...
“As without, so within.” I’m not sure who coined that phrase, but it sure fits as one of the key ingredients in the vast array of home showing solutions. The original meaning likely has to do with our psychological makeup, but in the context of real estate, I see it as great curb appeal. (Full Post)
  It's amazing how the smallest details can make the biggest difference in your business. When creating a website you should always make sure it's being done right. How has being a member of ActiveRain changed your business?     Over the past year, I have spent over 30K in updated website design ...
It’s surprising to me that Realtors are unaware of items to have in their coveted real estate tool kit. It doesn’t need to consist of a bunch of disjointed tools like in recent history. Make it is easy for yourself and utilize the technology that is now available to you. Can you believe there are...
Image is Everything 'Don't judge a book by its cover.' We've all heard this phrase many times. Unfortunately (or fortunately, depending on your position), Home buyers make an immediate snap judgment on your home (even before they are conscious of it). In his New York Time's best seller "Blink," M...
Mindful real estate professionals are acutely aware of the importance of good communication with clients. If you’re not currently using a centralized showing service, it may be because of one or more of the following reasons: Continue
There has never been a better time to be a Realtor. *You may be mumbling to yourself*, “you’re crazy, what about the 1990’s?” My rebuttal - bar none, you have the best Realtor marketing tools than ever before. Let me explain! (continue)
Showing Suite has rolled out a new set of system upgrades for subscribers to enjoy at no additional charge. Wondering what’s included in the most recent Showing Suite upgrade? Here’s a breakdown of what we added: Read more.
As a home seller, you’re entitled to getting better showing feedback now that technology is on your side. This should be a top priority as poor communication is one of the biggest complaints from home sellers and can potentially cost you a sale. Sitting around and waiting for the phone to ring or...
Do you know if your real estate clients are happy or unsatisfied? Do you know how your real estate clients rate your services or brokerage? Client satisfaction is important in the real estate industry and a happy real estate client can result in multiple referrals and even repeated business. If y...

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