inside the real estate biz: March Madness
- 03/05/07 03:23 PM
So, my husband and I took a much needed vacation to Cabo last week, and naturally, all heck broke loose as soon as we got home. It don't rain but it pours I guess. On this topic, someone here on Active Rain (I should go back to see who it was but I am too tired/lazy to do it tonight, and I will forget about it by tomorrow) wrote a great post about the law of attraction and how when you go on vacation your clients always choose that time to come out of the woodwork and make a move. The movie the … (2 comments)
inside the real estate biz: On competitive advantage in real estate
- 03/04/07 04:52 AM
Jeff Brown wrote a great post at Bloodhound Blog about "Why the Traditional Brokerage model is fading away." I had a couple of points I wanted to add but it ended up being so long I thought I better post it here. What real estate is going through is not so different from what a variety of other industries have gone through when facing a commoditized marketplace (lots of people all trying to sell basically the same thing). When that is the case, profit margin comes from being able to add value to the transaction. In some cases, this takes the form … (3 comments)
inside the real estate biz: Staging: Part of the Marketing Budget? (or, why I don't like print ads)
- 02/17/07 06:52 AM
Yesterday, Val Allocco (I hope I spelled her name right!), a home stager in New York, responded to my blog post about a home I am staging and asked me about whether I allocate my staging expenses as part of my marketing budget. The short answer is yes. But I thought I would go into a little more detail on my thinking about this, because it differs somewhat from the prevailing attitude in the industry. I think we are at an interesting time right now in the real estate industry because things are changing very quickly and I think a lot of people struggle to figure out … (6 comments)
inside the real estate biz: Home Staging Ideas
- 02/16/07 06:31 AM
One of my favorite parts of being a realtor is being able to help sellers get their homes ready for sale. You see and hear a lot about staging but from my perspective it is how you take a house that someone is living in and turn it into something that makes a buyer say "wow, this is the house for me." There is a big disconnect between those things--how we live and what makes us want to buy--and therein lies the challenge of staging a home. Some sellers will let you do more with staging than others. I am currently working … (7 comments)
So, my husband and I took a much needed vacation to Cabo last week, and naturally, all heck broke loose as soon as we got home. It don't rain but it pours I guess.
;)
;)
