Tracie Close's (smarteragent1) Blog

You can fill in the blank with any of the following: Increased Leads More Business Higher Profits Better Commissions In a recent Software Advice article from Matthew Collis from IXACT Contact, the discussion begins with his take on what mobile and technology mean to real estate agents in today’s...

Last week, Smarter Agent attended the Inman Real Estate Connect Conference in NYC. This was my second conference as a member of the team at Smarter Agent. My first was the NAR conference in Aneheim, California back in November. From our booth, we met with hundreds of brokers and agents alike, di...

Have you gone into the app stores via your mobile device to see what Real Estate mobile search apps are live in your area?  Consumers are already doing this, they want an app that will make home buying easy. Today out of curiosity I picked up my iPhone, went to my app store and typed in, “homes ...

The first full day at Inman NYC was very interesting. Lots on fascinating discussion around technology, real estate tools and what real estate agents really use or don’t in their everyday business. One fact is clear, everyone I’ve spoken with so far seems to understand that real estate agents and...

After listening more to this aggregator debate I still need a few answers, and thanks Victor Lund at Wave and others that added insight. My general feeling is that franchisors and market leading broker-owners should not send listings to aggregator sites. But I do see the reasons mentioned that b...

What mobile devices are hot and what devices are not is always an interesting question and something we here at Smarter Agent watch very closely. I thought it would be interesting to take a snapshot during the holiday season (HAPPY NEW YEAR!) with plans to revisit next month to see what “HOT” ne...

As we reflect on the end of the 2011, the big news in real estate was Brookfield’s acquisition of the Prudential real estate franchise  and relocation division stands out to me.     Brookfield paid $110-$135 million according to news reports.  Brookfield now franchises EVERY Prudential brokerage...

On December 7, 2011, The Huntsville Area Association of Realtors and North Alabama Multiple Listing Service announced the launch of their new public-facing Smarter Agent Free MLS Branded Mobile App.  The announcement highlighted the benefits of the MLS branded mobile app.  The “mobile app works ...

Just received an email reminding us of the upcoming event in New York City next week and we were curious who was planning on attending and what their goals were for the New Year and their real estate business. According to the Inman reminder email, so far, the attendees list includes: 92+ CEOs 3...