real estate brand: Peter Cottontail isn’t the Only One on the Move this Spring: So are Home Shoppers and Mobile Real Estate App Usage - 04/05/12 11:39 PM
It’s that time of year again. Time for the bunnies to get to hopping, and for home buyers to get to shopping. It’s no secret that spring is a crucial time period for the real estate industry and its respective agents and brokers.
With  real estate applications being used by an increasing-number of the house hunting market, the “real estate” season is more mobile and faster paced  for real estate professionals than ever before.
According to a recent report from The Real Estate Book, mobile real estate applications have become an irreplaceable tool for the home shopper. Reportedly, house hunters use … (1 comments)

real estate brand: Real Estate Re-Enters the Super Bowl Ad Mix, led By CENTURY 21 - 02/01/12 02:38 AM
Coincidentally, it’s been 21 years since any real estate brand has been part of the coveted Super Bowl Ad mix. Why is that a coincidence? Because powerhouse real estate brand and Smarter Agent White Label mobile real estate application partner, CENTURY 21, have thrown their hat in the ring to join in the most-watched day of television and a long-history of outrageous if not memorable commercials.
In a recent article on Forbes.com, Forbe’s Jennifer Sooney interviewed Bev Thorne, CENTURY 21 CMO, about the company’s dramatic reentrance to the television advertising game. In response to questions about the real estate company’s decision … (0 comments)

real estate brand: Broker Owners: Be Informed When Using Aggregator Sites - 01/12/12 06:16 AM
After listening more to this aggregator debate I still need a few answers, and thanks Victor Lund at Wave and others that added insight.
My general feeling is that franchisors and market leading broker-owners should not send listings to aggregator sites. But I do see the reasons mentioned that brokers that can’t market their own brand effectively may opt to use aggregators more heavily.
Here are some reasons for my opinion:
86% of households move within the same city or county, according to the 2010 United State Census. So taking dollars that could be going into YOUR local web sites, or … (0 comments)

real estate brand: NAR Wrap Up - Industry of Connection - 11/22/11 11:48 PM
Every time I go to any national realtor event, it always amazes me how busy everyone is. Very rarely do you see someone sitting around bored. You are more likely to see multiple people collapsing from exhaustion.
I was speaking with a group from the Young Professionals Network and as we sat and talked, they shared how tired each of them were. One after another they gave glimpses of their schedules, up at 5:45am, meeting at 6:30am, and then meeting after meeting followed up by a long night of reconnecting with old friends.
In the industry of real estate, there is … (4 comments)

real estate brand: It’s time for a Real Estate Revolution – Own your Own Leads!!! - 11/21/11 03:54 AM
I want to start by commending Edina Realty for pulling their listings from Trulia, Zillow and Realtor.com.  It is a smart and brave move for companies like them who want to control their brand and own their own leads, without having to pay a 3rd party for the privilege.  I think every real estate agent, broker and brand should also walk away.
Having been in travel, I know firsthand how aggregators can take suppliers content (airlines, hotels and car companies in travel) and in this case real estate listings, and amass large numbers of eyeballs and then charge the suppliers back … (1 comments)

 


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