real estate mobile: Smarter Real Estate Agents: “Who’s Coming to Real Estate Connect?” - 01/03/12 03:04 AM
Just received an email reminding us of the upcoming event in New York City next week and we were curious who was planning on attending and what their goals were for the New Year and their real estate business.
According to the Inman reminder email, so far, the attendees list includes:
92+ CEOs 34+ presidents 38+ senior vice presidents 3 chief economists 86+ vice presidents 28+ chief technology officers 19+ founders They go on to say, “Think about it this way: Eight out of 10 of the top brokerages and franchises send their senior executives to Connect to learn, network and … (0 comments)

real estate mobile: Join the Next Smarter Agent FREE Webinar -Own your Own Mobile Real Estate Leads! - 12/14/11 02:12 AM
Mobile Knowledge is Power!  Calling all real estate professionals, sign up for Smarter Agent’s free webinar and learn how our mobile solutions can increase your brand awareness and build your business.
Research shows that within the next three years more than 50% of consumers will access information from their mobile phone. What does this mean for the real estate industry? It means that many homebuyers will be searching for real estate information on their phone, not their computer.
Learn how you can offer clients and prospects a mobile solution that’s branded to you, shows all MLS/IDX listings in your market and … (0 comments)

real estate mobile: A Mousetrap for Agents and Brokers - 12/08/11 04:29 AM
I was talking with an agent today about mobile at the Triple Play Expo. He made the point that Zillow has built a better “mousetrap.” So, why not push his clients to them and have those same clients call him back.
The issue is there is no better mousetrap than brand loyalty. That brand is you!  So going to a third party aggregator might work but there is no assurance they will come back to you.
He did not realize with his own app through Smarter agent his clients will have more accurate real estate listings than say, a Zillow. He … (0 comments)

real estate mobile: The NAR 2011 Experience: Real Estate Recognizes Mobile - 11/28/11 03:50 AM
Just returned to the office after the NAR Conference in Anaheim and what a show it was!  The Smarter Agent booth had a steady flow of traffic all 4 days and REALTORS from all over the country are starting to embrace mobile marketing technologies.  There certainly is a gap between those who are ahead of the curve and those who still do not understand how mobile real estate marketing will enhance their brand identity and also empower their clients. 
I did have some time to walk the show floor myself and look at other vendor’s booths.  One thing that surprised me … (2 comments)

real estate mobile: Give your Business a Gift this Holiday Season. Mobile Technology Powered by Smarter Agent. - 11/22/11 11:49 PM
While you concentrate on your business, let us handle you’re mobile technology. Whether you’re a REALTOR®  or advertiser looking to reach home buyers, you’ll garner brand awareness and be recognized as a mobile innovator. For example, South Jersey’s Balsley Losco Realty was recognized last Sunday’s Real Estate Section of the Atlantic City Press.  MetLife Home Loans, an advertising sponsor of Balsley Losco’s mobile app powered by Smarter Agent, also benefits from brand awareness and leads generated through Balsley Losco’s mobile app.
As Bob Dylan croons, “The Times They Are a Changin’”.   Ten years ago, if you didn’t hop on the Internet … (4 comments)

real estate mobile: Your Real Estate Agent Members will be Thankful for their FREE Mobile Application - 11/22/11 03:01 AM
Want your members to thank you for giving them a free mobile solution?  Smarter Agent is a free MLS branded mobile solution that you can serve to all of your members on a silver platter!
It’s time for giving thanks and what better then to thank your members for all of the support they have given you over this past year than by giving them an option to go mobile for free, via a new real estate mobile app, courtesy of their MLS.  Not only will your members thank you for taking them mobile at no cost to them, they’ll also … (0 comments)

real estate mobile: MLS implementation of the Smarter Agent Free MLS Branded Mobile Application, Part 3 of a 3 part series - 11/10/11 05:44 AM
The third featured Smarter Agent MLS Branded Mobile App participant lies in the picturesque state of Rhode Island.  I reached out to Michael Letendre, the Chief Information Officer for State-Wide MLS, Inc., and asked why they decided to take their MLS mobile.
“With our public-facing website having such an established brand here in RI, we felt that it was critical that consumers had a mobile-based alternative to access our on-line portal.  While working with Smarter Agent to create “RILiving Mobile”, we leveraged that product to then promote their member-branded version to our agents & brokers.” 
Michael also stated that the RILiving … (0 comments)

 


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