lead generation: The SmartTouch® Team Takes a Trip to Tres Lagos! - 06/20/17 09:42 AM
A shout out to our client and friends at Rhodes Enterprises! Tres Lagos is their beautiful mixed-use community being developed in one of the RGV’s top growing areas in McAllen, TX. The SmartTouch® team visited the masterminds behind this exceptional community for the quarterly review of their lead generation marketing program and toured the development of Tres Lagos’ three neighborhoods, community center, amphitheater, and on-site IDEA school as well as Rhodes Enterprises other master-planned community Bentsen Palm.
At the Home Office ready for … (0 comments)

lead generation: SmartTouch® Interactive Attends BDX Digital Transformation Summit - 05/02/17 12:21 PM

The BDX Digital Transformation Summit 2017 is an intimate event for real estate industry leaders wanting to stay up to date on new digital trends and the customer experience/marketing. In many ways, this event pushes the boundaries of current real estate marketing trends by bringing in speakers from outside the industry as well to inspire fresh ideas and new approaches.
SmartTouch® Interactive attended the Cocktail Reception and 2-day event as a sponsor and as a company looking to take advantage of the new information and technology presented.
Cynthia Barbarito, Sr. Account Director of SmartTouch … (0 comments)

lead generation: Real Estate Websites That Convert - 05/02/17 12:00 PM

Did you know that 95% of homebuyers begin their new home search online? This means your website is essentially the first model homebuyers see before stepping into an actual model of a home.
The 12 SmartTouch clients that needed help optimizing their website in 2016 all had different needs such as implementing SEO, web tracking capabilities, actionable content and call to actions, responsive web design, or integrating with the SmartTouch CRM for lead capture. In each case, the end goal was to develop and optimize each client’s website into a lead generation machine that drives people to model homes and on-site tours, and … (0 comments)

lead generation: SmartTouch Interactive Signs 6 New Clients to CRM/Marketing Automation Platform - 05/02/17 11:54 AM

Brock Built Homes, TriCorner Homes, Fairfield Homes, Hayden Homes, Novak Brothers and The Lofts at St. Stephens Select SmartTouch Interactive as Their CRM Solution
Austin, TX –  January 25, 2017 – SmartTouch® Interactive, an interactive real estate marketing agency, today announced that six new clients have chosen SmartTouch as their real estate marketing automation and home builder lead nurturing CRM solution company: Brock Built Homes. TriCorner Homes, Fairfield Homes, The Lofts at St. Stephens, Hayden Homes, and Novak Brothers Development.
“These six recent software wins are a validation of the residential real estate marketplace embracing the lead nurturing technology which helps them secure a higher ROI under sales and marketing investments,” said Robert … (0 comments)

lead generation: “Own The Internet” – Successful Digital Marketing - 05/02/17 11:41 AM
How To Improve Your Digital Marketing 
Texas Builder Magazine
Published in the Jan/Feb 2017 publication, Mary Jay Lou with Texas Builder Magazine interviewed our very own President and Co-founder, Robert Cowes, about the benefits of successful digital marketing in real estate.
Full Publication 
With a more tech-savvy generation of home buyers who begin their new home search on the internet, builders and developers really can’t afford to not have an online presence. 
Robert gives 7 key insights on how to effectively use digital marketing to promote brand awareness, target specific audiences, and convert online lookers to tours – all at a higher return on investment. 
“Own … (0 comments)

lead generation: Have You Seen Our 5 Latest Real Estate Websites? - 11/11/16 02:44 AM

We’ve brought five new beautifully designed and interactive websites to the real estate industry for five of our distinguished clients!
These five SmartTouch clients all had different needs based on their product and target markets. Nevertheless, each website was aligned with SmartTouch best practices with the end goal to develop a website that converts leads to buyers and drives users to model homes and on-site tours.
Take five and see what each of these uniquely designed real estate websites has to offer.
Gardens at Verde Vista
Featuring new homes for sale in Georgetown, TX, the Gardens at Verde Vista’s new website showcases a 149 garden home … (1 comments)

lead generation: Facebook Ad Campaigns: More Than Just Post Boosting - 11/11/16 02:09 AM

This month’s special webinar, Facebook Ad Campaigns: More Than Just Post Boosting, will be presented by Tanner Ross, our Director of Digital Marketing, and he will discuss all the Facebook Ad sides you need to build your marketing plate high!
Date: Wednesday, Nov. 16th, 2016
Time: 1:00 PM EST/12:00 PM CST
Where: Office desk? Coffee shop? It’s up to you!
The webinar will cover the five different types of Facebook ad campaigns real estate marketers should be using in order to maximize their new home sales.
Facebook Sponsored Ads Lead Gen Ads Canvas Ads Carousel Ads Video Ads
This must-see presentation for digital real estate marketers will be … (0 comments)

lead generation: How Bentsen Palm Increased Lead Generation by 662% - 09/08/16 03:41 AM
Bentsen Palm Case Study

lead generation: SmartTouch Takes Home Four Star Awards and Named Top 20 in Austin - 08/10/16 01:48 AM
SmartTouch Interactive was honored with four 2016 TAB Star Awards for Best Email Message - Developer, Custom Builder, and Volume Builder - and Best Online Advertisement - Developer - on Thursday, August 4 at the prestigious TAB Star Awards!
The same day, we also learned that SmartTouch Interactive was named one of the Top 20 Largest Advertising and Marketing Companies in Austin by the Austin Business Journal!
Co-founder Robert Cowes and our Director of Digital Marketing, Tanner Ross, attended the event with client Sitterle Homes team members Rodney Jordan, Erika Ramon, and Patricia Jones. Congratulations to Erika Ramon for  winning Best Marketing Professional Builder!
Below you’ll find the winning creative and messaging we produced for a number of our clients that generated leads, … (2 comments)

lead generation: SmartTouch Tours New Panama Client Property - 06/29/16 08:32 AM
We’re excited about new developments in Panama!
While Robert Cowes, Co-Founder of SmartTouch Interactive, was in Panama presenting a thought leadership piece on email marketing for the ELDI conference (the Latin America Meeting of Real Estate Development), he was also able to meet with two new Panama clients to discuss and explore the possibilities of their exciting new projects. Epic Ocean Club is developing a beautiful master-planned community just outside of Panama City in Playa Leona. Robert  was able to survey and see the new Panama client property while in town for the ELDI conference.
(View from Epic Ocean Club and Ocean Garden View … (0 comments)

lead generation: ELDI 2016 Showcases Innovation in Real Estate Development & Marketing - 06/29/16 08:15 AM
ELDI 2016 was held in Panama City, Panama on June 15-16, attended by 150 of Latin America's top experts in real estate - from architecture, engineering, design to marketing.
The theme for the innovative conference was new technologies and the impact on how they affect and modernize real estate development and home building.
"It was a revolutionary type of conference based on the ideas that were shared," said SmartTouch Interactive Co-Founder, Robert Cowes III.
Robert presented a session on real estate marketing called, "The Future of Digital Marketing - How to Use the Most Advanced Technologies to Connect to New Home Buyers."
He talked about the future of digital … (0 comments)

lead generation: How Might Google AdWords Changes Affect Your Lead Gen? - 03/03/16 11:14 PM
Paid search (SEM) - using Google AdWords - can be a very cost-effective way to drive targeted leads to your website and landing pages.
But Google has just changed the game for Google AdWords, as they appear on desktop. (Changes do not affect how paid search ads appear on mobile devices).
Tanner Ross, Digital Marketing Manager for SmartTouch Interactive, weighs in on what these changes mean for new home builders and developers.
Tanner Ross  Side Ads are Gone!Google used to present 3 paid ads at the top of a search result and up to 11 paid ads on the right side of the page.
But now, … (3 comments)

lead generation: Webinar Recording: Lead Generation for New Home Sales - 12/15/15 08:42 PM
Grab your pen and get ready to take some notes. This information-rich  presentation from SmartTouch Interactive Digital Marketing Manager, Tanner Ross  reveals What’s Working Now in Lead Generation for New Home Sales.  Tanner reveals some of his secret sauce for getting the most out of:
–Search Engine Marketing – including keywords, ads and landing pages, for lead generation
–Social Media – including Facebook, Twitter, Instagram, Pinterest, Google + and LinkedIn, for lead generation
Tanner explains how finding new home buyers is a lot like fishing. There are tools that are critical to your success and he shows what they are and why they’re important.
Tanner drives the search engine marketing and … (0 comments)

lead generation: Free Webinar: What's Working Now in Lead Generation for New Home Sales - 12/03/15 02:01 AM
SmartTouch Interactive to Host “What’s Working Now – Digital Marketing and Lead Generation for New Home Sales,” Webinar with Digital Marketing Expert, Tanner Ross
Learn the Recipe for the Secret Sauce to Getting the Most from New Home Lead Generation Programs
SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, is showcasing an interactive complimentary webinar, “What’s Working Now – Digital Marketing Lead Generation for New Home Sales” with digital marketing expert, Tanner Ross, on December 15, 1:00PM ET.  Register today to attend this webinar.
As SmartTouch Interactive’s Search Engine Marketing and Digital Advertising … (0 comments)

Rebecca Eddleman, Leads + CRM + Marketing Automation = More Sales

Rebecca Eddleman

Leads + CRM + Marketing Automation = More Sales

Austin, TX

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