lead nurturing: SmartTouch® Interactive Attends BDX Digital Transformation Summit - 05/02/17 12:21 PM

The BDX Digital Transformation Summit 2017 is an intimate event for real estate industry leaders wanting to stay up to date on new digital trends and the customer experience/marketing. In many ways, this event pushes the boundaries of current real estate marketing trends by bringing in speakers from outside the industry as well to inspire fresh ideas and new approaches.
SmartTouch® Interactive attended the Cocktail Reception and 2-day event as a sponsor and as a company looking to take advantage of the new information and technology presented.
Cynthia Barbarito, Sr. Account Director of SmartTouch … (0 comments)

lead nurturing: SmartTouch Interactive Signs 6 New Clients to CRM/Marketing Automation Platform - 05/02/17 11:54 AM

Brock Built Homes, TriCorner Homes, Fairfield Homes, Hayden Homes, Novak Brothers and The Lofts at St. Stephens Select SmartTouch Interactive as Their CRM Solution
Austin, TX –  January 25, 2017 – SmartTouch® Interactive, an interactive real estate marketing agency, today announced that six new clients have chosen SmartTouch as their real estate marketing automation and home builder lead nurturing CRM solution company: Brock Built Homes. TriCorner Homes, Fairfield Homes, The Lofts at St. Stephens, Hayden Homes, and Novak Brothers Development.
“These six recent software wins are a validation of the residential real estate marketplace embracing the lead nurturing technology which helps them secure a higher ROI under sales and marketing investments,” said Robert … (0 comments)

lead nurturing: “Own The Internet” – Successful Digital Marketing - 05/02/17 11:41 AM
How To Improve Your Digital Marketing 
Texas Builder Magazine
Published in the Jan/Feb 2017 publication, Mary Jay Lou with Texas Builder Magazine interviewed our very own President and Co-founder, Robert Cowes, about the benefits of successful digital marketing in real estate.
Full Publication 
With a more tech-savvy generation of home buyers who begin their new home search on the internet, builders and developers really can’t afford to not have an online presence. 
Robert gives 7 key insights on how to effectively use digital marketing to promote brand awareness, target specific audiences, and convert online lookers to tours – all at a higher return on investment. 
“Own … (0 comments)

lead nurturing: SmartTouch Interactive CEO, Alan Daniel, to Present “The Latest in Lead Management and Nurturing” at the Latin American Real Estate Tech Summit 2016 - 10/25/16 03:06 AM

Home Builder Marketing Expert to Share Proven Methodology for Tracking and Responding to Home Buyers’ Digital Body Language
Austin, TX –  October 19, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced that Alan Daniel, CEO and Co-founder of SmartTouch Interactive, will present, “The Latest in Lead Management and Nurturing with Marketing Automation,” at the first annual Latin American Real Estate Tech Summit 2016. The event will take place at the JW Marriott in Miami, Florida on October 20, 2016.
This one-day event presented by the Latin American Real Estate Technology Council brings together … (1 comments)

lead nurturing: How Bentsen Palm Increased Lead Generation by 662% - 09/08/16 03:41 AM
Bentsen Palm Case Study

lead nurturing: STI Nominated for Eight 2016 Star Awards in Real Estate Marketing - 06/07/16 04:41 AM
SmartTouch Interactive to Attend Annual 2016 Star Awards Presentation
Winners to be revealed on Thursday, August 4 at 6:15 p.m. in conjunction with the annual Sunbelt Builders Show™ at the Gaylord Texan in Grapevine, Texas.  This year’s awards features more than 75 categories to choose from and had over 500 entries judged by a distinguished panel of industry experts from across the nation during an intense, two-day judging period.  
SmartTouch Interactive’s Star Award Nominations include: 
Developer - Best Print Ad for Bentsen Palm
This was one of the first communication pieces launched under a rebranding that took place for the Bentsen Palm community in the Fall … (0 comments)

lead nurturing: How Lead Nurturing Doubles Lead-to-Tour Conversion for New Home Sales - 10/06/15 12:36 AM
New home builders, developers and brokers spend a lot of money on marketing to generate leads for their homes and communities.
But eight out of ten leads aren’t sales ready when they first make contact.
And sales people tend to focus on the two out of ten people who are sales ready, because sales people make their money on sales commissions.
But what about those other eight leads?
They’ve taken the time to provide their contact information. And they are aware of a builder or developer’s brand.
These people are worth a lot of money!This is why follow-up and lead nurturing are essential for new … (0 comments)

lead nurturing: Webinar: Lead Follow-Up for Builders with Alpana Arora of BDX - 09/28/15 03:08 AM
SmartTouch Interactive’s latest entry in our complimentary webinar series featured Alpana Arora of BDX, who presented Lead Follow-Up For Builders: Pitfalls and Best Practices.
Alpana has been with BDX since its inception 15 years ago, and had helped thousands of builders improve online performance, learn digital marketing best practices and implement new technologies.
She talked about the importance of lead follow-up, explaining how builders can lose tens of thousands of dollars in sales if they’re not following the best industry practices.
Her presentation was filled with eye-opening research and statistics, valuable resources and tips that builders can start using today. She also answered several questions from a very engaged audience.
Key learnings … (0 comments)

lead nurturing: Webinar: "Give Leads a Chance" Lead Nurturing for New Home Sales - 09/04/15 01:14 AM
SmartTouch Interactive’s co-founder and president Robert Cowes presented a webinar where he revealed how new home builders and developers can get an incremental 20% increase in lead-to-tour conversion for new home sales.
He shared easy strategies and the ‘secret sauce’ that is driving new home sales, and detailed proven and refined strategies for capturing and engaging the so-called “dead” leads – those 8/10 leads who have visited your website, but aren’t yet ready to buy.
The focus of the webinar was lead nurturing – 8/10 buyers aren’t ready to purchase when they first come to your website and traditionally, sales teams focus on the … (0 comments)

lead nurturing: Jane Meagher’s Sneak Peek Interview on Design Studio Sales Webinar - 08/11/15 02:16 AM
On Wednesday, August 19th at 1:00 p.m. EST, 12:00 noon, CST, Jane Meagher will be presenting a complimentary webinar examining global retail trends and consumer purchase behavior. In the complimentary webinar, she will reveal 6 Vital Trends that new home builders need to understand in order to run a world class design studio and maximize option sales.
Jane wants her presentation to cause “a paradigm shift,” helping new home builders go from seeing themselves as construction companies that sells homes, to seeing themselves as retailers who happen to sell well-constructed and designed homes that appeal to buyers’ desires.
In this interview, Jane Meagher gives us a sneak peek … (0 comments)

lead nurturing: How Savvy Homes Nurture Leads for More New Home Sales - 06/30/15 03:56 AM
When it comes to new home sales and marketing, relationships matter. The challenge that most new home builders and developers have is how to build a relationship with a lead and nurture leads  in a way that is relevant and timely.
80% of leads aren't ready to buy when they first make contact so, what happens if you collect the lead and don't do anything with it? 81% of sales happen after the 5th contact. But how often do you make contact and what do you say? When you consider how long the sales cycle is for buying a new home, it … (3 comments)

lead nurturing: How to Manage Multiple Listing Leads and Automate Follow-up Easily - 05/28/15 04:14 AM
When we started showing new home builders and developers a new way to automate lead capture, follow-up and lead nurturing, we knew they’d love it. But what surprised us was how excited they got about how we could take leads from multiple service listings – like Trulia, Zillow and BDX – and make them easy to manage and more likely to convert.
Real estate multiple listing services can be an effective source for driving leads to new home builders and developers, but it can be cumbersome trying to get those leads into your CRM. That’s why SmartTouch Interactive created a way to … (1 comments)

Rebecca Eddleman, Leads + CRM + Marketing Automation = More Sales

Rebecca Eddleman

Leads + CRM + Marketing Automation = More Sales

Austin, TX

More about me…

Mobile: (512) 578-5936

Email Me



RSS 2.0 Feed for this blog