new home sales: “Own The Internet” – Successful Digital Marketing
- 05/02/17 11:41 AM
How To Improve Your Digital Marketing Texas Builder Magazine Published in the Jan/Feb 2017 publication, Mary Jay Lou with Texas Builder Magazine interviewed our very own President and Co-founder, Robert Cowes, about the benefits of successful digital marketing in real estate. Full Publication With a more tech-savvy generation of home buyers who begin their new home search on the internet, builders and developers really can’t afford to not have an online presence.
Robert gives 7 key insights on how to effectively use digital marketing to promote brand awareness, target specific audiences, and convert online lookers to tours – all at a higher return on investment. “Own … (0 comments)
new home sales: Facebook Ad Campaigns: More Than Just Post Boosting
- 11/11/16 02:09 AM
This month’s special webinar, Facebook Ad Campaigns: More Than Just Post Boosting, will be presented by Tanner Ross, our Director of Digital Marketing, and he will discuss all the Facebook Ad sides you need to build your marketing plate high! Date: Wednesday, Nov. 16th, 2016 Time: 1:00 PM EST/12:00 PM CST Where: Office desk? Coffee shop? It’s up to you! The webinar will cover the five different types of Facebook ad campaigns real estate marketers should be using in order to maximize their new home sales. Facebook Sponsored Ads Lead Gen Ads Canvas Ads Carousel Ads Video Ads
This must-see presentation for digital real estate marketers will be … (0 comments)
new home sales: SmartTouch Interactive CEO, Alan Daniel, to Present “The Latest in Lead Management and Nurturing” at the Latin American Real Estate Tech Summit 2016
- 10/25/16 03:06 AM
Home Builder Marketing Expert to Share Proven Methodology for Tracking and Responding to Home Buyers’ Digital Body Language Austin, TX – October 19, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency, real estate marketing automation and home builder lead nurturing CRM solution company, today announced that Alan Daniel, CEO and Co-founder of SmartTouch Interactive, will present, “The Latest in Lead Management and Nurturing with Marketing Automation,” at the first annual Latin American Real Estate Tech Summit 2016. The event will take place at the JW Marriott in Miami, Florida on October 20, 2016. This one-day event presented by the Latin American Real Estate Technology Council brings together … (1 comments)
Wednesday, Oct 12th, Leah Turner presented Earn The Right To Ask For The Sale and shared how to seamlessly and naturally craft the perfect sales presentation. Leah first listed the top 5 most memorable life experiences a person will have - buying a home being #4 - which showed how important and impactful a Sales Professional’s job truly is and why the presentation is such an important part of new home sales.
The goal of this webinar is to provide you with the steps you need to take in order to feel comfortable and confident that you earned the right to ask for the sale at … (0 comments)
new home sales: Encore Digital Marketing Presentation On September 22nd, 2016
- 09/12/16 07:42 AM
The President and Co-founder of SmartTouch Interactive is presenting the FREE WEBINAR “The Future of Digital Marketing for New Home Sales is Here” on Sept 22nd at 12pm CST. This encore presentation will walk you through what works and what’s new in digital marketing - and just in time for your 2017 planning. Robert Cowes first wowed the audience in Panama at the ELDI (Latin American Meeting of Real Estate Development) conference this past summer. ELDI showcased advanced technical content under the theme of “The Future of Real Estate Development” and leaders creating the future of the real estate industry joined in to share their expertise. The reception … (0 comments)
new home sales: ELDI 2016 Showcases Innovation in Real Estate Development & Marketing
- 06/29/16 08:15 AM
ELDI 2016 was held in Panama City, Panama on June 15-16, attended by 150 of Latin America's top experts in real estate - from architecture, engineering, design to marketing. The theme for the innovative conference was new technologies and the impact on how they affect and modernize real estate development and home building. "It was a revolutionary type of conference based on the ideas that were shared," said SmartTouch Interactive Co-Founder, Robert Cowes III. Robert presented a session on real estate marketing called, "The Future of Digital Marketing - How to Use the Most Advanced Technologies to Connect to New Home Buyers." He talked about the future of digital … (0 comments)
new home sales: STI Nominated for Eight 2016 Star Awards in Real Estate Marketing
- 06/07/16 04:41 AM
SmartTouch Interactive to Attend Annual 2016 Star Awards Presentation Winners to be revealed on Thursday, August 4 at 6:15 p.m. in conjunction with the annual Sunbelt Builders Show™ at the Gaylord Texan in Grapevine, Texas. This year’s awards features more than 75 categories to choose from and had over 500 entries judged by a distinguished panel of industry experts from across the nation during an intense, two-day judging period. SmartTouch Interactive’s Star Award Nominations include: Developer - Best Print Ad for Bentsen Palm
This was one of the first communication pieces launched under a rebranding that took place for the Bentsen Palm community in the Fall … (0 comments)
new home sales: STI Launches Websites for Two Master-Planned Communities
- 05/31/16 01:43 AM
SmartTouch Interactive Launches High-Impact Websites for Rhodes Enterprises Newest Rio Grande Valley Master-Planned Communities, Bentsen Palm and Tres Lagos Rhodes Enterprises Selects SmartTouch Interactive’s Award-Winning Team for Integrated Website Design Solutions and Marketing Services Austin, TX – May 12, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that Rhodes Enterprises, a visionary and largest mixed-use developer of land in the Rio Grande Valley, chose SmartTouch Interactive to help it market the two most important new developments in the Rio Grande Valley, Bentsen Palm and Tres Lagos. As part of the market launch SmartTouch Interactive was commissioned to design … (0 comments)
new home sales: Webinar: See How Rich Agents Use Technology for Home Sales
- 05/25/16 12:02 AM
What’s Appening: Tech Tips and Tricks for Busy Sales People On the Go. Thursday, May 26, 2016 1:00 Eastern/12:00 Central Join us as we host Meredith Oliver’s tips on smartphone and tablet maximization for home sales in this FREE WEBINAR!
In today’s virtual and multi-interactive world of buzzing, beeping, texting, and tweeting, smartphones and tablets can be your ultimate power tool in driving home sales! In this webinar you will learn how to become more efficient and organized with everyday mundane tasks. Meredith Oliver will teach you how to deliver highly personalized, high-touch, follow-up messages to home-buying prospects on your pocket-sized computer. Addicted to your smartphone? Don’t worry. … (0 comments)
new home sales: Article in Sales & Marketing Ideas ...Double Onsite Tours
- 03/14/16 04:15 AM
Sales & Marketing Ideas Magazine – Nurture Leads to Double Onsite Tours. An article in the Jan/Feb 2016 Sales and Marketing Ideas (SMI) Magazine called Nurture Leads to Double Onsite Tours reveals how lead nurturing can double onsite tours/traffic and increase the chance of a new home sale. Written by SmartTouch Interactive co-founder and president, Robert Cowes, this articles shares strategies and tools that are proven to work.
Here are some quick points about lead nurturing. Eight out of ten leads are not going to be sales-ready when they first connect with a builder. But when sales pay attention to only the sales-ready buyers, they are leaving … (0 comments)
new home sales: 25+ Real Estate Marketing & Sales Resources
- 02/16/16 11:47 PM
SmartTouch Interactive, a leading real estate marketing services and software company has created SmartSource, a resource center where real estate marketers can access free resources on new home marketing and sales. SmartSource showcases some of SmartTouch Interactive's most popular content including: Webinars Blog posts Articles Case Studies Toolkits and templates Videos Book excerpt Some of the Newest Content Includes:Webinar Recordings: IBS 2016 Encore Presentation - "Leads are People Too - How to Track Buyers' Digital Signals so You Can Respond in a Personal Way." "What's Working Now: Lead Generation for New Home Sales" "How to Defuse Objection Bombs" Article Builder & Developer Magazine - "Don't Leave Leads … (0 comments)
SmartTouch Interactive to Host Encore IBS Presentation Webinar on How to Get Personal with Technology to Close More New Home Sales Austin, TX – January 26, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that it will host a complimentary, interactive webinar, “Leads are People Too: Track & Respond to Digital Leads Without Losing the Human Touch,” on Thursday, February 4th at 1:00 p.m. ET. This webinar will be an encore presentation of the session presented at the NAHB International Builder’s Show 2016 by Alan Daniel, SmartTouch Interactive CEO and Co-founder, and Melissa Morman, Senior VP … (0 comments)
new home sales: How to Defuse Objection Bombs in Home Sales - Leah Turner Webinar
- 12/15/15 10:15 PM
Be the bomb in sales once you learn how to defuse objection bombs in real estate sales. That’s the message from Leah Turner of Melinda Brody & Company. Leah presented a terrific webinar filled with golden nuggets on understanding what objections are, what NOT to do with objections and how to manage objections to get you closer to the sale. This is a sneak peek at a presentation she’ll be giving at IBS 2016. Be sure to watch the full recording below. Here are a few golden nuggets from Leah: Every year, Melinda Brody & Company do a benchmark study reviewing all aspects of the sales process so that … (0 comments)
new home sales: Webinar Recording: Lead Generation for New Home Sales
- 12/15/15 08:42 PM
Grab your pen and get ready to take some notes. This information-rich presentation from SmartTouch Interactive Digital Marketing Manager, Tanner Ross reveals What’s Working Now in Lead Generation for New Home Sales. Tanner reveals some of his secret sauce for getting the most out of: –Search Engine Marketing – including keywords, ads and landing pages, for lead generation –Social Media – including Facebook, Twitter, Instagram, Pinterest, Google + and LinkedIn, for lead generation Tanner explains how finding new home buyers is a lot like fishing. There are tools that are critical to your success and he shows what they are and why they’re important. Tanner drives the search engine marketing and … (0 comments)
new home sales: IBS Session: Use Technology to Treat Leads Like People
- 12/15/15 08:28 PM
If you’re attending IBS in Vegas Jan 19-21, then mark your calendar for Wednesday, January 20th, 10:00 a.m. for an education session called “Leads are People Too – How to Track Buyer’s Digital Signals so You can Respond in a Personal Way.” Presented by Alan Daniel, CEO and Co-founder of SmartTouch Interactive and Melissa Morman, VP, Client Experience for BDX, this session is a can’t-miss for the new home marketer. The Missing Link for New Home MarketersAny real estate marketer worth his or her salt is going to know the value of using CRM to manage leads. The missing link is how to use technology to NURTURE leads in a way that tracks what a … (0 comments)
new home sales: Free Webinar: What's Working Now in Lead Generation for New Home Sales
- 12/03/15 02:01 AM
SmartTouch Interactive to Host “What’s Working Now – Digital Marketing and Lead Generation for New Home Sales,” Webinar with Digital Marketing Expert, Tanner Ross Learn the Recipe for the Secret Sauce to Getting the Most from New Home Lead Generation Programs SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, is showcasing an interactive complimentary webinar, “What’s Working Now – Digital Marketing Lead Generation for New Home Sales” with digital marketing expert, Tanner Ross, on December 15, 1:00PM ET. Register today to attend this webinar.
As SmartTouch Interactive’s Search Engine Marketing and Digital Advertising … (0 comments)
new home sales: 5 Ways Builders Can Use Email to Reach Realtors - and How
- 11/11/15 11:40 PM
5 Ways Builders Can Use Email to Effectively Reach Realtors – and the Easy Way to Do It! Even in today’s world of instant information, over half of builder sales are the result of realtor referrals. Communicate with local realtors and multiply your sales force – and property sales – exponentially. For builders that want to keep their homes “top of mind” with realtors, sending out occasional email campaigns is an effective (and economical) way to keep in touch. We’ve identified five types of email messages that realtors love to get from builders. In this post, we show you examples of each type of message … (0 comments)
Click here to register for the Meredith Oliver webinar. Austin, TX – October 20, 2015 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and the lead nurturing CRM solution company, today announced that the company will showcase an interactive complimentary webinar, “The Anatomy of Wicked Good Web Design,” with home builder digital marketing expert and author, Meredith Oliver, on October 28, 1:00PM ET. Register today to attend the webinar. With over 90% of home buyers visiting a home builder website before engaging in a … (0 comments)
new home sales: How Lead Nurturing Doubles Lead-to-Tour Conversion for New Home Sales
- 10/06/15 12:36 AM
New home builders, developers and brokers spend a lot of money on marketing to generate leads for their homes and communities. But eight out of ten leads aren’t sales ready when they first make contact. And sales people tend to focus on the two out of ten people who are sales ready, because sales people make their money on sales commissions. But what about those other eight leads? They’ve taken the time to provide their contact information. And they are aware of a builder or developer’s brand. These people are worth a lot of money!This is why follow-up and lead nurturing are essential for new … (0 comments)
How To Improve Your Digital Marketing 
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