real estate marketing automation: SmartTouch Interactive Signs 6 New Clients to CRM/Marketing Automation Platform - 05/02/17 11:54 AM

Brock Built Homes, TriCorner Homes, Fairfield Homes, Hayden Homes, Novak Brothers and The Lofts at St. Stephens Select SmartTouch Interactive as Their CRM Solution
Austin, TX –  January 25, 2017 – SmartTouch® Interactive, an interactive real estate marketing agency, today announced that six new clients have chosen SmartTouch as their real estate marketing automation and home builder lead nurturing CRM solution company: Brock Built Homes. TriCorner Homes, Fairfield Homes, The Lofts at St. Stephens, Hayden Homes, and Novak Brothers Development.
“These six recent software wins are a validation of the residential real estate marketplace embracing the lead nurturing technology which helps them secure a higher ROI under sales and marketing investments,” said Robert … (0 comments)

real estate marketing automation: How Bentsen Palm Increased Lead Generation by 662% - 09/08/16 03:41 AM
Bentsen Palm Case Study

real estate marketing automation: STI Nominated for Eight 2016 Star Awards in Real Estate Marketing - 06/07/16 04:41 AM
SmartTouch Interactive to Attend Annual 2016 Star Awards Presentation
Winners to be revealed on Thursday, August 4 at 6:15 p.m. in conjunction with the annual Sunbelt Builders Show™ at the Gaylord Texan in Grapevine, Texas.  This year’s awards features more than 75 categories to choose from and had over 500 entries judged by a distinguished panel of industry experts from across the nation during an intense, two-day judging period.  
SmartTouch Interactive’s Star Award Nominations include: 
Developer - Best Print Ad for Bentsen Palm
This was one of the first communication pieces launched under a rebranding that took place for the Bentsen Palm community in the Fall … (0 comments)

real estate marketing automation: STI Launches Websites for Two Master-Planned Communities - 05/31/16 01:43 AM
SmartTouch Interactive Launches High-Impact Websites for Rhodes Enterprises Newest Rio Grande Valley Master-Planned Communities, Bentsen Palm and Tres Lagos
Rhodes Enterprises Selects SmartTouch Interactive’s Award-Winning Team for Integrated Website Design Solutions and Marketing Services
Austin, TX –  May 12, 2016 – SmartTouch® Interactive, an interactive real estate marketing agency and real estate marketing automation and  the lead nurturing CRM solution company, today announced that Rhodes Enterprises, a visionary and largest mixed-use developer of land in the Rio Grande Valley, chose SmartTouch Interactive to help it market the two most important new developments in the Rio Grande Valley, Bentsen Palm and Tres Lagos.  As part of the market launch SmartTouch Interactive was commissioned to design … (0 comments)

real estate marketing automation: Webinar: "Give Leads a Chance" Lead Nurturing for New Home Sales - 09/04/15 01:14 AM
SmartTouch Interactive’s co-founder and president Robert Cowes presented a webinar where he revealed how new home builders and developers can get an incremental 20% increase in lead-to-tour conversion for new home sales.
He shared easy strategies and the ‘secret sauce’ that is driving new home sales, and detailed proven and refined strategies for capturing and engaging the so-called “dead” leads – those 8/10 leads who have visited your website, but aren’t yet ready to buy.
The focus of the webinar was lead nurturing – 8/10 buyers aren’t ready to purchase when they first come to your website and traditionally, sales teams focus on the … (0 comments)

real estate marketing automation: Jane Meagher’s Sneak Peek Interview on Design Studio Sales Webinar - 08/11/15 02:16 AM
On Wednesday, August 19th at 1:00 p.m. EST, 12:00 noon, CST, Jane Meagher will be presenting a complimentary webinar examining global retail trends and consumer purchase behavior. In the complimentary webinar, she will reveal 6 Vital Trends that new home builders need to understand in order to run a world class design studio and maximize option sales.
Jane wants her presentation to cause “a paradigm shift,” helping new home builders go from seeing themselves as construction companies that sells homes, to seeing themselves as retailers who happen to sell well-constructed and designed homes that appeal to buyers’ desires.
In this interview, Jane Meagher gives us a sneak peek … (0 comments)

real estate marketing automation: Myers Barnes Says “Speed Matters” to Today’s New Home Buyers - 07/14/15 03:50 AM
Did you know that the average new home buyer spends a year doing research before stepping into a model home?  According to New Home Sales Strategist, Myers Barnes, this amount of research means that new home buyers are capable of making an instantaneous decision, even if it’s their first visit to a model home.
In his upcoming webinar, “New Rules for New Home Sales,” Barnes will be sharing how critical it is for new home sales people to understand this new mindset – that people can make decisions quickly.
Not only can they move fast, they also expect follow-up fast from the home builders they contact. … (0 comments)

real estate marketing automation: How Savvy Homes Nurture Leads for More New Home Sales - 06/30/15 03:56 AM
When it comes to new home sales and marketing, relationships matter. The challenge that most new home builders and developers have is how to build a relationship with a lead and nurture leads  in a way that is relevant and timely.
80% of leads aren't ready to buy when they first make contact so, what happens if you collect the lead and don't do anything with it? 81% of sales happen after the 5th contact. But how often do you make contact and what do you say? When you consider how long the sales cycle is for buying a new home, it … (3 comments)

Rebecca Eddleman, Leads + CRM + Marketing Automation = More Sales

Rebecca Eddleman

Leads + CRM + Marketing Automation = More Sales

Austin, TX

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